TRADIE SUCCESS Annette Welsford

Today’s guest, Kevin Hargraves, has been a successful business owner for 40+ years.  He has bought many struggling businesses, with the objective of turning them round.  In each case he transformed the operations, marketing and sales, and grew them quickly and sold them on, each one making a nice healthy profit.

He learnt how to do this a long time ago from a gentleman called Michael Gerber (Author of The EMyth).

These days he enjoys helping others. He is now a Business Growth Expert at Best Business Coach, and loves helping other serious business owners to grow their companies exponentially.

He runs a very affordable group coaching service where business owners meet with him every week to work through his 12 strategies to improve revenue and profits.

They help each other with ideas, encourage each other, and share their achievements.

In this chat, Kevin outlines 3 of the 12 strategies, along with several really interesting stories about three trade businesses he has coached. They have each gone from a state of despair to achieving substantial growth in revenue and profits, and are dominating their local markets.



* Listen to how a plumbing business overcame their fear and substantially increased revenue and profits, without losing any customers

* Find out how Kevin helped an engine reconditioning business to turn an annual loss into a healthy annual profit

* Discover the powerful strategy a Gold Coast skip bin business implemented to increase revenue by 400%



He also has a really generous free tool where you put in your own numbers, and it shows you how to a few different things you can do to seriously increase your income and profits.

Resources:

Kevin Hargraves Profit Growth Simulator Tool

Kevin Hargraves Best Business Coaching Program

Free Trial Instant Tradie Websites

Commonsense Marketing...

In today's Tradie Success podcast, I sat down with Karen Hall, founder of Reputation by Design, and talked about the digital marketing ecosystem.

We chat about what a digital marketing eco system is, and why every business owner needs one, and the key components you need to have.

























What we covered in our chat

This is some of the many things we covered:



* Why you need more than just a website – what else is involved in creating an effective digital marketing eco system

* How to attract the right audience to your website and keep them curious to explore further

* How to inspire people to enquire and buy

* How to recapture the attention of people who left your site without enquiring or buying

* Why you need to keep evolving your strategies and how to allocate budget wisely, to achieve great growth.



























Special offer for our listeners

Need help analysing your current website?

One of our highly popular services is our Digital Marketing Ecosystem Review and Recommendations Report. We review your site against 52 criteria, provide a detailed report, and, if some things don't stack up, we will include recommendations on improving results.

We offer this service at $197. But podcast listeners can use the special code REPUTATION to get it for free. Just click the banner or scan the QR code below to claim this special offer.



























































Sponsor

Picture this: You're standing in a room filled with your industry peers, holding a shiny trophy. The crowd erupts in applause, and you have a huge grin from ear to ear.  That moment of recognition and achievement is a testament to your hard work, dedication, and the exceptional value you bring to your customers.

Recently we sat down with Karen Hall, founder of Reputation by Design, to explore the many benefits of entering awards, and how to win one for your business.

Karen and her team have helped all kinds of Australian business owners to win over 480 awards. Most recently they achieved an impressive 100%-win rate in the 2023 Asia Pacific Stevie Awards for clients they helped with awards submissions.

























What we covered in our chat

In our interview, she graciously shared her knowledge, insights and experience on:



* The benefits of entering your business for award nomination

* The types of businesses eligible to be nominated for an award

* How to create a winning submission and differentiate your submission from other businesses that enter

* How much time it takes to apply for an award

* What to do if your business is nominated for an award, and achieves a win or place

* The impact that winning awards has had on clients in different sectors



























Special offer for our listeners

Interested in winning an award for your business?

Karen is providing listeners of the Tradie Success Podcast with a really generous offer to get started . Simply contact her at reputationbydesign.com and mention that you listened to her interview at Tradie Success, and she’ll do some free bespoke awards research, tailored to your business sector, to find out exactly what's available, and when it opens. She'll ask a couple of questions upfront, and then dive into the research. It will take a couple of days and then she’ll come back to you with some recommendations. there’s no obligation.

Never underestimate the value of storytelling. The act of swapping stories and experiences with those around us, is universal. It’s not only done for the sake of entertainment, but also for education, making personal values known and sharing expertise.

Now, you might be wondering …

“What does storytelling have to do with running a business?”

For starters, many businesses — especially trades — build their client base from referrals and word of mouth. Your clients swap stories with one another and they talk about the experience they had with your business to their friends, families, and even their next-door neighbours! However, that’s just one example about the power of storytelling and how it can better your business.

In this podcast episode, we hear from Anthony Perl, who is the host of Better Biz and the Director of communications agency CommTogether. Listen to our chat, as Anthony discusses the value of storytelling, how it can help your business, and ways in which you can incorporate it into your website and marketing campaigns; to help build rapport and trust with prospects and customers.

























What we covered in our chat



* How do you get businesses to tell their stories about their business and really attract attention from their ideal customers, when most people hate being in videos?

* What kind of stories should you tell?

* Big entrepreneurs like Sir Richard Branson use storytelling a lot. What can small businesses learn from the likes of him and other great business leaders?

* How do you tell stories that attract people?

* What’s the best way to tell, record and promote all the stories you have?



























Special offer for our listeners

Anthony is providing listeners of the Tradie Success Podcast with a really generous offer to get started . He will waive the initial production fee of $3000, for tradies who would like to appear on the Better Biz program.

To find out more and take full advantage of this awesome offer — simply get in contact with Anthony through any of the links below and mention th...

Whether you’ve just started out in your new trade business, or you’ve been at it for awhile and you’re on a mission to grow, take a moment to listen to these great tips on pricing, quoting and selling.

Sure, we understand that they’re probably the things you hate doing the most, but our special guest provides some practical ideas on how you could do them better and more efficiently, so you don’t end up hating them!

Let’s face it, if you nail these two tasks, you’ll be well on your way to winning jobs over your competitors, and growing a sustainable, profitable trade business.

Our special guest is Gabriel Pinchev, the Founder and CEO of FieldPulse; a powerful app used by thousands of trade and service businesses in the US, Australia and New Zealand. It provides an easy way to manage day to day jobs, quotes, scheduling and customer communications, right from your ipad or phone. The company HQ is in Dallas, Texas, and they have a team in Melbourne looking after all the Australian clients.

























What we covered in our chat



* The main challenges tradies face when moving from being an employee to starting their own business

* Never underestimate the importance of reviews and referrals and how to get them

* How to get better and more efficient and pricing up jobs and preparing quotes

* Tips for overcoming price objections



























Special offer for our listeners

Gabriel has generously offered a free trial and special discount for listeners of Tradie Success. Click on the button to see the special offer. It’s well worth it!



























Get FieldPulse Special Offer



























Sponsor

This has to be one of the most valuable and interesting business books I’ve ever read.

It’s based on a true story - which the author experienced (and is one of the characters in the book) and follows “JJ’s” journey on the things he did to turn his bicycle business from near bankruptcy into to a highly profitable business.

Join me on this interview with the author of Cadence, Pete Williams.  He’s co-founded several successful businesses, won numerous awards and has been referred to as “Australia’s Richard Branson” in media publications.

Pete first made a name for himself when, at age twenty-one, he sold the Melbourne Cricket Ground, for under $500 - which you can read about in his first book, How to Turn Your Million-Dollar Idea Into a Reality (2007).

In our chat Pete shared lots of marketing gold nuggets on the seven key levers that any business owner can do to increase revenue and profits.  It really is simple and quite achievable, and he shares stories of some of the tradie businesses he’s worked with and tips for applying the seven levers in any trade business.

Listen now and learn about the seven levers to trade business success.

























Get the Book

I highly recommend reading Pete’s delightful book Cadence.  It’s available in three formats:



* hard copy (paperback)

* ebook

* audio



















































Deakin University Program

Pete also mentioned a wonderful program he runs at Deakin University with final year marketing students, where they help apply one of the seven levers into a growing business. Best part - it’s free!

Download the information on the program and how to apply here

The Deakin Business Clinic

























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