30 episodes

Weclome to Trust Matters, The Podcast.  Listeners submit their questions about professional relationships, trust, and business situations to Charles H. Green, CEO of Trusted Advisor Associates. Ask us about your confusing, complicated or awkward situations with clients, management, and colleagues. Email: podcast@trustedadvisor.com or learn more at trustedadvisor.com



Charlie has more than 40 years of experience across management consulting, business development, and sales. He is the co-author ofthe best selling book, The Trusted Advisor. For the past 20 years he's been leading Trusted Advisor Associates. He has an MBA from Harvard and an undergraduate degree in Philosophy from Columbia (He also drove a NYC taxi part-time in college).

Trust Matters, The Podcast Trust Matters, The Podcast

    • Business

Weclome to Trust Matters, The Podcast.  Listeners submit their questions about professional relationships, trust, and business situations to Charles H. Green, CEO of Trusted Advisor Associates. Ask us about your confusing, complicated or awkward situations with clients, management, and colleagues. Email: podcast@trustedadvisor.com or learn more at trustedadvisor.com



Charlie has more than 40 years of experience across management consulting, business development, and sales. He is the co-author ofthe best selling book, The Trusted Advisor. For the past 20 years he's been leading Trusted Advisor Associates. He has an MBA from Harvard and an undergraduate degree in Philosophy from Columbia (He also drove a NYC taxi part-time in college).

    Move Qualified Sales Leads Down the Funnel by Bringing a Risky Gift (Episode 34) Trust Matters,The Podcast

    Move Qualified Sales Leads Down the Funnel by Bringing a Risky Gift (Episode 34) Trust Matters,The Podcast

    Welcome to the newest episode of Trust Matters, The Podcast. Listeners submit their personal questions about professional relationships, trust, and business situations to our in-house expert Charles H. Green, CEO, Trusted Advisor Associates and co-author of The Trusted Advisor. The owner of a small consulting firm writes in and says: “We’re getting great inquiries but, […]

    • 7 min
    A [Better] 2020 New Year’s Resolution (Episode 33) Trust Matters,The Podcast

    A [Better] 2020 New Year’s Resolution (Episode 33) Trust Matters,The Podcast

    Welcome to the newest episode of Trust Matters, The Podcast. Listeners submit their personal questions about professional relationships, trust, and business situations to our in-house expert Charles H. Green, CEO, Trusted Advisor Associates and co-author of The Trusted Advisor. This week we have a special episode. Charles H. Green gives us some great advice on […]

    • 3 min
    Navigating a Morally Compromising Situation (Episode 32) Trust Matters,The Podcast

    Navigating a Morally Compromising Situation (Episode 32) Trust Matters,The Podcast

    Welcome to the newest episode of Trust Matters, The Podcast. Listeners submit their personal questions about professional relationships, trust, and business situations to our in-house expert Charles H. Green, CEO, Trusted Advisor Associates and co-author of The Trusted Advisor. A customer service manager at a B2B SAS company is in a tricky situation: “I just […]

    • 5 min
    Is It Ever OK to Recommend a Competitor to Your Client? (Episode 31) Trust Matters,The Podcast

    Is It Ever OK to Recommend a Competitor to Your Client? (Episode 31) Trust Matters,The Podcast

    Welcome to the newest episode of Trust Matters, The Podcast. Listeners submit their personal questions about professional relationships, trust, and business situations to our in-house expert Charles H. Green, CEO, Trusted Advisor Associates and co-author of The Trusted Advisor.  A tech consultant asks, “My boss wants to outsource parts of our client project to several vendors […]

    • 6 min
    Under-Promise and Over-Deliver for Clients? BAD Idea (Episode 30) Trust Matters,The Podcast

    Under-Promise and Over-Deliver for Clients? BAD Idea (Episode 30) Trust Matters,The Podcast

    Welcome to the newest of Trust Matters, The Podcast. Listeners submit their personal questions about professional relationships, trust, and business situations to our in-house expert Charles H. Green, CEO, Trusted Advisor Associates and co-author of The Trusted Advisor.  For our 30th episode, a tech expert asks if it is a good idea to OVER-DELIVER for a […]

    • 5 min
    Recovering Lost Client Trust (Episode 29) Trust Matters, The Podcast

    Recovering Lost Client Trust (Episode 29) Trust Matters, The Podcast

    Welcome to the newest of Trust Matters, The Podcast. Listeners submit their personal questions about professional relationships, trust, and business situations to our in-house expert Charles H. Green, CEO, Trusted Advisor Associates and co-author of The Trusted Advisor.  A manager at a global consultancy firm asks, “How do I mend lost trust with a client whom […]

    • 6 min

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