Turning Pro Academy Podcast

Chris Dufey

Turning Pro Academy is for you - the entrepreneur, the personal trainer, health coach or consultant. To flick the switch from average-joe to “pro” and build the business that gives you the lifestyle you want. Chris Dufey reveals how to build the business, lifestyle and freedom you want. Live an epic life with the No BS, proven online business mastery. Each episode brings you the real world advice and strategies from the worlds best so that you can live your dream. Discover how you can create multiple streams of income, whether online business or face to face training - coaching or consulting - with integrity so you have the time and freedom to do what you love, whether travelling the world, living where you want or just living comfortably at home.

  1. 10/12/2015

    #29 How To Sell High-Ticket Coaching w/ John Logar

    Do you want to be attracting the 'Rolls Royce' of clients? Not having any more tire kickers or time wasters, but the exact type of clients you want and able to deliver everything they need and not being 'penny pinchers' about it. The growth you can have with your business if you start to offer high-ticket items such as the best coaching programs and packages that you can serve, to produce the world's best results allows you to take your business to the next level. I bring on John Logar which is the Mr. Miyagi when it comes to selling and delivering first class services and programs... Tune in and get ready to action from this episode I know you will love. Show Notes: 0:39 Episode intro 4:49 Selling high ticket items 8:33 Have a high ticket item to offer 9:35 Two ways you can raise your prices 11:22 Fundamentals - find a problem that you can solve 12:08 Develop your strategy to deliver your solution 14:03 Pitch and share your idea 15:07 Validating your idea 16:20 Qualify your audience by providing tiered pricing 18:43 Coaching ROI 19:51 Bring an element of fun, surprise, and excitement 22:15 How to engineer that perception of value 25:37 Usual stumblingblocks when implementing a high ticket program 28:25 Have fun with the process of creating your program 33:01 Where to learn more about John Logar Mentioned: Consulting Unleashed - consultingunleashed.com Business Unleashed Podcast

    35 min

  2. 31/08/2015

    #22 The 'Best' Marketing Strategy with John Logar

    How you can have "the best marketing strategy" to have clients by the boatload coming to you... Having had the pleasure of knowing John and meeting him earlier this year, I am bringing this wizard of marketing and business on so we can show you the steps of whats involved in a successful and what to avoid for a failed marketing campaign. If you're wanting to attract new clients, build your business and not stress over money or finances then you need to listen to this and take action! The 'Best' Marketing Strategy For Personal Trainers Show Notes: 0:35 Episode intro 4:37 Who is John Logar 7:25 How to have clarity in building your business 10:07 Why you should always be marketing 12:40 Go directly to the market 14:30 The best marketing strategy 15:38 Why you should piggyback on other people's marketing 17:41 How to use remarketing and Facebook retargetting 19:08 Get four marketing channels 20:41 The importance of monitoring your marketing 21:02 Why you should be constantly increasing your pricepoints 23:34 How to price your product to get 100% margin 27:52 The concept of preeminence 30:13 Why John doesn't do proposals 32:55 Summary of John's pitching process 34:00 Who are the most valuable people in your database 38:10 When the prospect says no 40:58 When to do your follow up 43:26 Happiness according to John 45:01 Closing words Learn More About John Logar Visit John Logar website by CLICKING HERE Love Turning Pro Academy Podcast? Of course you did… Why not shout out about it on iTunes? Click HERE to leave a review on iTunes and make my heart smile by helping it reach and help more people.

    47 min

  3. 18/08/2015

    #21 How To Be A True 'Baller' with Charlie De Haas

    Turning Pro Academy Podcast

    49 min

  4. 10/08/2015

    #20 How To Build a Online Personal Training Business

    "How To Build a Online Personal Training Business"... to have clients coming to you. Let me show you how to set up and build your Online Personal Training Business... the right way Avoid the common mistakes, focus on what "really works" and finally start seeing the results that will change your income, freedom and lifestyle. This episode I dig-deep into unveiling the truths and giving you the advice and actions to use from today. This episode was done by popular demand... you ask for it - I deliver. Comment below with what else you want to know so each week I can give you the answer you need. Show Notes: 0:37 Episode intro 4:08 Opinions 5:28 What are your true assets online 8:30 Why you need to get your content out there 9:43 Content is still King! 11:09 Where to start 11:51 Your social media accounts is not your pllatform 13:21 Know, like and trust factor 16:32 Strategy #1 Quality content 18:09 Strategy #2 - Dedicated list building 20:44 Strategy #3 Where to put opt ins? 22:25 Strategy #4 - Be the solution 25:13 Get your minimum viable product 25:41 Strategy #6 - Create relationships 30:16 Take ACTION!

    31 min

  5. 21/07/2015

    #19 Becoming a True Business Leader with Tom Henschel

    Transforming yourself into a leader is going to be a powerful move for you to build your fitness business… This is exactly why I bring on Tom Henschel with me this episode for him to blow your mind and rock your socks with the strategies and advice that will get you taking the right actions. …strap yourself in and get ready to take some notes as this episode is choc-full. Show Notes: 0:38 Episode intro 4:21 Who is Tom Henschel 5:13 How do we become better leaders? 6:22 Characteristics of a great leader 11:04 How to communicate effectively with your clients 15:41 Ask often and don’t be defensive 17:29 Influencing strategies 20:45 Why it’s important to admit you don’t know everything 26:38 Recruitment strategy 29:04 Talk short 36:02 Tom’s definition of happiness 38:22 Where to find Tom 39:08 Closing words

    40 min

  6. 12/07/2015

    #18 Marketing for Coaches and Trainers with Taki Moore

    How can you set up a 'system' or even an 'engine' that runs it self, and brings you followers, fans, customers and clients? ...almost sounds to good to be true. Setting up the frameworks, bringing in the right clients, wanting to pay top dollar, that are perfectly suited to you, get results and arnt energy vampires. And thats exactly why I'm bringing the rockstar on himself Taki Moore to show you the insights and advice for how personal trainers and coaches are growing business that are blowing their competitors away. I loved this episode, and know that you will take gold-nuggets of actions steps away. I wish I had this years ago... so here you go. Show Notes: 0:37 Episode intro 5:38 Who is Taki Moore 8:18 The most common problem coaches have with their business 9:28 Taki's three measures of success 12:32 The mindset of practitioner vs business owner 14:00 Taki's Marketing triangle 20:18 Key frameworks you need to get in place 24:08 Be clear about what your clients are buying 27:40 Why crossfit is good 29:21 Taki's parting advice for coaches and trainers 31:30 The secret to Price & Deliverable 34:13 Taki's definition of happiness 35:16 Where to find Taki 36:03 Closing words

    38 min

  7. 06/07/2015

    #17 Supplement Company Success with Ben Herbert

    Does the mammoth world of supplements interest you? You want to delve in, get a slice of the pie for yourself - start a supplement company and be able to earns incredible amounts of profit... but not sure how to go about it, and compete with the 'big boys'. This is exactly why Ive brought on with me Ben Herbert who is crushing it with Natural Stacks. This is a must listen, and one you want to strap yourself in for and get ready to take action after our chat. Show Notes: 0:37 Episode intro 3:24 What is the hustle according to Ben 4:47 How to be a pro 6:38 Why repetition is good 8:03 What are Natural Stacks 10:23 The importance of pinpointing your target market and the problems in the industry 14:46 Why do entrepreneurs fails in execution 17:54 Never entertain those negative thoughs 19:09 Ben's concept of branding 22:38 Results + Speed 25:14 Why we give 100% money back guarantee 27:07 How to build success personally and professionally 28:59 When is the right time to outsource 30:10 What's next for Natural Stacks 32:33 Ben's definition is happiness 33:02 What Ben is grateful of 34:46 Where to find Ben 35:56 Closing words

    37 min

  8. 03/07/2015

    #16 Email Marketing to make sales with John McIntyre

    Want to make sales with a click of the button? …this is why I bring on John McIntyre as he is known for writing killer emails, piecing together profits through email auto-responders and doing it without the typical ‘douche bag’ way so many “make money online” people go about it. The power of email marketing is where you can use the know-0like-trust factors to build those relationships, show empathy and connect with your audience and followers to give them what they have come to for… results. Building a business, empire, success that leaves you respected and passing the mum test. Does Your Marketing Pass The Mum Test: Would your mum be proud of your actions? @chrisdufey Click To Tweet The Mum Test: Would your mum be proud of your actions? Sink your teeth into this episode and comment below with what you’re going to take action on.

    42 min
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4.9
out of 5
10 Ratings

About

Turning Pro Academy is for you - the entrepreneur, the personal trainer, health coach or consultant. To flick the switch from average-joe to “pro” and build the business that gives you the lifestyle you want. Chris Dufey reveals how to build the business, lifestyle and freedom you want. Live an epic life with the No BS, proven online business mastery. Each episode brings you the real world advice and strategies from the worlds best so that you can live your dream. Discover how you can create multiple streams of income, whether online business or face to face training - coaching or consulting - with integrity so you have the time and freedom to do what you love, whether travelling the world, living where you want or just living comfortably at home.

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