148 episodes

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.
Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.

Under the Influence from CBC Radio CBC

    • Business

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.
Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.

    S9E04 - Sound + Vision: Album Covers As Marketing

    S9E04 - Sound + Vision: Album Covers As Marketing

    This week on Under the Influence, we analyze Album Covers As Marketing. We’ll look at a world famous record cover that was almost ruined by a zipper, why flights at Heathrow Airport had to be grounded for one band’s cover art and which album jacket is considered to be the worst of all time.

    • 27 min
    S7E21 (Archive) - Marching Orders: Household Products Invented by the Military

    S7E21 (Archive) - Marching Orders: Household Products Invented by the Military

    From the Digital Box Set: This week, we look at Products Invented by the Military. The military has influenced more technology than any government, agency, business or organization in history. From the appliances in your kitchen, to the big screen in your living room, to the car you drive, you’d be surprised how much of your world is military-inspired.
    This is an archived episode that aired originally on May 24, 2018.

    • 27 min
    S7E20 (Archive) - Avon Calling: Door-To-Door Marketing

    S7E20 (Archive) - Avon Calling: Door-To-Door Marketing

    From the Digital Box Set: This week, we explore the art of door-to-door sales. From encyclopedias to makeup to vacuum cleaners, many corporations were built on the shoe leather of direct sales. It was a tough way to make a living. But the best salespeople never met a door they couldn't open. We’ll even look at the famous names in Hollywood that started out as door-to-door salespeople. The list may surprise you.
    This is an archived episode that aired originally on May 17, 2018.

    • 27 min
    S7E18 (Archive) - Lemonade: Marketing A Negative

    S7E18 (Archive) - Lemonade: Marketing A Negative

    From the Digital Box Set: This week, we look at brands that aren’t afraid to celebrate their weaknesses. As a rule, no company ever wants to point a neon sign at its flaws. But there are a few brave advertisers out there who know there can be incredible power in a negative. Like a brand that advertises the fact that its product tastes awful, or another that boasts being second best.
    This is an archived episode that aired originally on May 3, 2018.

    • 27 min
    S7E17 (Archive) - Bookmarks 2018

    S7E17 (Archive) - Bookmarks 2018

    From the Digital Box Set: This week, it's our annual episode dedicated to great stories from our Under the Influence research that didn't make the regular season. We’ll tell the story of why Maple Leafs owner Harold Ballard would shut off all water fountains during games, which books are the most-stolen from North American libraries and the day Gordon Lightfoot died…then came back to life.
    This is an archived episode that originally aired on April 26, 2018.

    • 26 min
    S9E03 - Putting Fans In Stands: How Sports Teams Sell Tickets

    S9E03 - Putting Fans In Stands: How Sports Teams Sell Tickets

    This week, we look at the fascinating ways sports teams market themselves. We’ll unpack why one stadium replaced its ushers with librarians, why another encouraged fans to wear “awful" clothes and how a grammatical error put Toronto on the map. It all comes down to a strategic game plan.

    • 27 min

Customer Reviews

ZebraStu ,

Entertaining and Informative - a great show

Under the Influence is a treat! The episodes are bite-sized and really well produced. Host Terry O’Reilly dives into into the history of advertising and culture with his unique blend of humour and insight. Listen to a couple and you’ll be hooked!

LearninStill ,

Thumbs Up From Here

The coolest marketing podcast you will ever listen to. You should be paying for the stuff!

DavidMorrison ,

Unsatisfying

After having listened to a few episodes of this, I find it really unsatisfying. It is a just a catalogue of statistics and examples with no explanation of how this particular behaviour works or why a particular marketing strategy is effective.

Top Podcasts In Business

Listeners Also Subscribed To

More by CBC