The official UX Institute Podcast is hosted by UX Institute CEO and Founder Mark Swaine, (www.uxinstitute.com). The UXI podcast will be sharing insights and thought leadership on key areas of User Experience, Customer Experience, Building Product and the Users. Learn how to jump into UX, advance your career and develop UX / Product leadership skills.
#3 Mastering product experience with IKEA UX leader Eelko Lommers.
‘’Doing remarkable things can only be done at a place where you can be who you are, and have that freedom where you fit into that team and where all of the stuff you do is appreciated. ‘’ – Eelko Lommers.
Welcome to the UX Institute podcast, hosted by UXI founder Mark Swaine. This show is focused on the transformational journeys and learnings from inspirational UX and product leaders from all corners of the globe. In today’s episode, we hear from Eelko Lommers, group UX leader of giant Swedish multinational conglomerate IKEA. Some arising topics throughout include:
- An introduction to Eelko Lommers and his diverse background.
- Why content creation matters.
- An insight into IKEA’s UX team structure and practices.
- IKEA’s practice of support-driven growth.
- Climate protection: embracing sustainability and supporting renewable energy.
- Competitive analysis: understanding your competitors.
- Learning from business insights and delivering value.
- Ikea’s culture and recruitment process.
‘’A lot of brands are about the customer journey, right? It’s the journey, journey mapping, all of these different touch points, and all of that, in a sense, it’s great. But it’s not about the journey because journeys are only how you move, but it’s the experience you actually remember, not the journey. And from that perspective, IKEA is rapidly maturing towards that.’’ – Eelko Lommers.
Get connected socially with Eelko Lommers:
Get connected socially with host Mark Swaine:
UXI is a new user experience and design learning platform, offering user experience, product and design, mentoring, and courses and workshops for individuals, start-ups and company product teams. For more information, visit https://www.uxinstitute.com
This podcast is proudly produced in partnership with podlad.com
#2 UXI Founder Mark Swaine Speaks with Interplay's Founder Michael Fitzgerald on Design Dev Workflow, Design Systems and Prototyping
UXI speak to Michael Fitzgerald, co-founder of Interplay. Mark and Michael discuss the historic workflow pain that both designers and developers have faced working together building product, the inefficiencies and poor communication. The conversation opens up the realities of the lack of understanding / misinterpretation by developers as to how product screens should function and behave. And where Interplay sits to solve this workflow by having both devs and designers work from an org wide code generated design system, leaning ever so closer to the full stack design workflow delivery. Coded VS static prototyping is also discussed along with current tooling trends. Enjoy!
#1 UX Institute founder Mark Swaine talks with Megan Kierstead on why UX / Product Research is hard | UX Institute (UXI)
Mark Swaine founder of the UX Institute talks with Megan Kierstead, a seasoned senior UX Researcher about the realities of carrying out UX Research and how hard it can be. Megan and mark discuss how the lack of realistic and common effective ways of demonstrating insights, there impact and effect on product proposition and business lack greatly in day to day UX practice.
1. UX Research can be really hard and hold major responsibility for a ux practitioner to the success of a business or product.
2. Nobody prepares UX newbies for the realities and growing responsibilities of UX practitioners.
3. Online UX courses and bootcamps are typically very poor globally and do not educate the realties or soft skills required to be successful.
The Experience Economy
Mark Swaine CEO of the UX Institute is interviewed by Morgan Cummins of Talent Hub in this special one on one chat about the importance of the customers end to end journey and how experience design shapes each perception, interaction and post product experience.