155 episodes

Vegan Business Talk features interviews with vegan business owners and entrepreneurs from across the globe. Plus a round-up of latest vegan business news. Hosted by journalist, media trainer and vegan business coach, Katrina Fox, author of Vegan Ventures: Start and Grow an Ethical Business.

Vegan Business Tal‪k‬ Katrina Fox

    • Entrepreneurship
    • 4.2 • 10 Ratings

Vegan Business Talk features interviews with vegan business owners and entrepreneurs from across the globe. Plus a round-up of latest vegan business news. Hosted by journalist, media trainer and vegan business coach, Katrina Fox, author of Vegan Ventures: Start and Grow an Ethical Business.

    VBT 155: Sara Polon of Soupergirl on Surviving ‘Shark Tank’, Raising $2M Investment & Becoming Plastic Neutral

    VBT 155: Sara Polon of Soupergirl on Surviving ‘Shark Tank’, Raising $2M Investment & Becoming Plastic Neutral

    In this episode I interview Sara Polon, co-founder of Soupergirl, a plant-based soup brand in Washington DC.



    Sara is a former standup comedian who founded Soupergirl in 2008 with her mother, Marilyn, aka Soupermom.



    Sara Polon (right) with her mother Marilyn.



    The pair have been featured regularly on national television, including Shark Tank and NBC’s Today Show.



    Last year Soupergirl received a $2 million dollar investment from Arborview Capital and Seth Goldman, Board Member of Beyond Meat.



    More recently, the company has become plastic-neutral through its partnership with rePurpose Global in a further step to fulfill Soupergirl’s goal of saving the planet - one bowl of soup at a time.



    In this interview Sara discusses:



    • Why she gave up stand-up comedy to make soup and the skills her former career has brought to Soupergirl



    • How she got Soupergirl’s products into WholeFoods, Costco and other retailers



    • How she handled the roasting she and Marilyn received on Shark Tank in 2018 and what they learned from the experience



    • The advantages of being on the show, despite not getting a deal



    • The benefits the company has gained from media coverage



    • How she secured a $2 million impact investment (including how long it took)



    • And more







    Visit the Soupergirl website



    RESOURCES:



    My Online PR Course for Vegan Business Owners & Entrepreneurs: Vegans in the Limelight



    My book Vegan Ventures: Start and Grow an Ethical Business



    Services: Work with me



    Follow Vegan Business Media on:



    Facebook  

    Twitter 

    Instagram 



    Connect with me personally at:



    Facebook 

    Twitter 

    LinkedIn

    • 40 min
    VBT 154: Stephanie Downs of the Material Innovation Initiative on Accelerating the Growth of Animal-Free Materials & Opportunities for Vegan Entrepreneurs

    VBT 154: Stephanie Downs of the Material Innovation Initiative on Accelerating the Growth of Animal-Free Materials & Opportunities for Vegan Entrepreneurs

    In this episode I interview Stephanie Downs, the co-founder of the Material Innovation Initiative, a non-profit focused on accelerating the availability of sustainable and cruelty-free alternatives to leather, wool, fur, down, silk, and exotic skins.







    Stephanie is a serial entrepreneur with over 20 years’ experience founding businesses and consulting on corporate social responsibility in vegan materials.



    She started her first company in 1999, an internet marketing firm which she sold in 2014.



    In 2016, she co-founded and was the CEO of Good Dot, which quickly grew to be the largest plant-based meat company in India.



    For almost 15 years, Stephanie has consulted for animal welfare groups on corporate outreach, working with companies such as Tesla, Duane Reade, Porsche, Ralph Lauren and others to decrease their impact on animals.



    In this interview, Stephanie talks about:



    • What the Material Innovation Initiative does and how it can benefit vegan entrepreneurs



    • Gaps in the market for materials/fashion innovation that are ripe for opportunity



    • The response from corporations and huge fashion brands to animal-free materials and products – and why this is a good thing for vegan brands



    • The benefits of having a business partner and tips on what to look for



    • Her predictions for the growth of vegan, sustainable, ethical materials



    • And more







    Visit the Material Innovation Initiative website



     



    RESOURCES:



    My Online PR Course for Vegan Business Owners & Entrepreneurs: Vegans in the Limelight



    My book Vegan Ventures: Start and Grow an Ethical Business



    Services: Work with me



    Follow Vegan Business Media on:



    Facebook  

    Twitter 

    Instagram 



    Connect with me personally at:



    Facebook 

    Twitter 

    LinkedIn

    • 37 min
    VBT 153: Katrina Fox’s Top 5 Trends & Predictions for the Vegan & Plant-based Business Sector in 2021

    VBT 153: Katrina Fox’s Top 5 Trends & Predictions for the Vegan & Plant-based Business Sector in 2021

    In this episode I give you my top 5 trends and predictions in the vegan and plant-based business space for 2021.



    They are:



    1. Continued growth of the plant-based meat sector, with more IPOs, and a newcomer that’s aiming to replace KFC



    2. Creation of products using new biotechnology such as fermentation processes to create exact replicas of animal-based dairy and other items



    3. Developments in the animal-free & sustainable materials space, including the launch of an organization dedicated to furthering this innovation



    4. More multinational corporations getting in on the growing vegan and plant-based sector, through acquisitions, investment and accelerators (and why this is a good thing)



    5. More investors coming into the sector, including new platforms being set up to connect vegan and plant-based business owners with investors







    RESOURCES:



    My Online PR Course for Vegan Business Owners & Entrepreneurs: Vegans in the Limelight



    My book Vegan Ventures: Start and Grow an Ethical Business



    Services: Work with me



    Follow Vegan Business Media on:



    Facebook  

    Twitter 

    Instagram 



    Connect with me personally at:



    Facebook 

    Twitter 

    LinkedIn

    • 20 min
    VBT 152: Doron Petersan of Sticky Fingers & Fare Well on pivoting her vegan eateries in 2020

    VBT 152: Doron Petersan of Sticky Fingers & Fare Well on pivoting her vegan eateries in 2020

    In this episode I interview Doron Petersan, owner of Sticky Fingers and Fare Well vegan eateries in Washington, D.C.



    Doron opened Sticky Fingers Sweets & Eats in 1999, drawing on her degree in dietetics from the University of Maryland and years of experience working in restaurants.



    In 2010 she grew Sticky Fingers to include wholesale distribution at grocers in Washington D.C., Virginia, and Maryland.



    She also opened an online Sticky Fingers store that ships sweets and merchandise nationwide across the US.



    In 2016, Doron opened Fare Well, a plant-based diner, bakery and bar.



    She is a two-time Food Network Cupcake Wars winner and author of the Sticky Fingers Sweets & Eats cookbook.



    In this episode Doron talks about:



    • How her businesses have evolved over the past few years



    • How perceptions towards plant-based eating have changed



    • How she’s managed to continue to attract customers to her all-vegan eateries, despite more mainstream restaurants adding plant-based options



    • The impact of COVID-19 on her businesses and how she’s handled it



    • Her predictions for the plant-based dining sector



    • And more



    Visit the Sticky Fingers website

    Visit the Fare Well website

    Check out Doron's cookbook Sticky Fingers Sweets & Eats



    RESOURCES:



    My Online PR Course for Vegan Business Owners & Entrepreneurs: Vegans in the Limelight



    My book Vegan Ventures: Start and Grow an Ethical Business



    Services: Work with me



    Follow Vegan Business Media on:



    Facebook  

    Twitter 

    Instagram 



    Connect with me personally at:



    Facebook 

    Twitter 

    LinkedIn

    • 36 min
    VBT 151: Food safety consultant Heather Landex on how vegan food service businesses may be missing opportunities

    VBT 151: Food safety consultant Heather Landex on how vegan food service businesses may be missing opportunities

    In this episode, I interview food safety consultant Heather Landex who’s originally from the UK and currently based in Denmark.



    Heather began working in the food service industry in 2000 and has worked in eight countries, in over 1000 food service businesses.



    Since training as an Environmental Health Practitioner she’s specialized in food safety, working with large food safety and safety compliance companies, The Olympic Games, and some of the largest chain restaurant brands and Michelin star restaurants.



    She’s developed and further specialized into allergy and dietary preferences beyond compliance and into customer service, marketing and branding in her aim to ensure that people feel included when they eat out and food service businesses are successful.



    Her upcoming book ‘Inclusive: The New Exclusive: How the Food Service Industry Can Stop Leaving Money on the Table’ is due out next year.



    In this episode Heather discusses:



    • Why food safety is important for a vegan food service business (and not just for obvious reasons)



    • What a vegan food service provider needs to take into account in regards to safety, and at what stages of the business



    • Why vegan and plant-based food businesses are leaving money on the table by excluding customers with certain dietary requirements.



    • What’s involved in ensuring your vegan café, restaurant or catering business can cater for other minority groups such as gluten-free, coealic or those with other allergies



    • The costs involved in both food safety and making your business more inclusive.



    • What street food vendors need to be aware of when it comes to food safety.



    • And more



    Visit Heather Landex’s website



    Pre-order Heather’s book ‘Inclusive: The New Exclusive: How the Food Service Industry Can Stop Leaving Money on the Table’ (for a limited time you can get a discount by using the coupon code VEGANSPECIAL)



    RESOURCES:



    My Online PR Course for Vegan Business Owners & Entrepreneurs: Vegans in the Limelight



    My book Vegan Ventures: Start and Grow an Ethical Business



    Services: Work with me



    Follow Vegan Business Media on:



    Facebook  

    Twitter 

    Instagram 



    Connect with me personally at:



    Facebook 

    Twitter 

    LinkedIn

    • 35 min
    VBT 150: Toni Okamoto of Plant Based on a Budget on becoming a successful vegan food blogger

    VBT 150: Toni Okamoto of Plant Based on a Budget on becoming a successful vegan food blogger

    In this episode I interview Toni Okamoto, the founder of Plant-Based on a Budget, the popular website and meal plan that shows you how to save dough by eating veggies.



    California-based Toni is also the author of Plant-Based on a Budget and The Super Easy Vegan Slow Cooker Cookbook, as well as the co-host of the Plant-Powered People Podcast.



    Photo: Lauren Alisse Photography.



    Her work has been featured in the popular documentary What the Health, and she's a regular presence on local and national morning shows across the US, where she teaches viewers how to break their meat habit without breaking their budget.



    Toni’s latest book, co-authored with her business partner Michelle Cehn, is The Friendly Vegan Cookbook: 100 Essential Recipes to Share with Vegans and Omnivores Alike.



    In this interview Toni discusses:



    • How the vegan food blog space has evolved over the past decade



    • What to do if you want to start a food blog



    • The best ways to get traffic to a food blog at the moment



    • How to monetize a food blog



    • How she’s able to support herself as a content creator full time and her tips for those interested in this career path



    • Strategies for both brands and influencers on how to work together successfully



    • Her experience of publishing her books including how this can enhance your business



    • And more



    Visit the Plant Based on a Budget website



    Find out more about The Friendly Vegan Cookbook: 100 Essential Recipes to Share with Vegans and Omnivores Alike



    RESOURCES:



    My Online PR Course for Vegan Business Owners & Entrepreneurs: Vegans in the Limelight



    My book Vegan Ventures: Start and Grow an Ethical Business



    Services: Work with me



    Follow Vegan Business Media on:



    Facebook  

    Twitter 

    Instagram 



    Connect with me personally at:



    Facebook 

    Twitter 

    LinkedIn

    • 51 min

Customer Reviews

4.2 out of 5
10 Ratings

10 Ratings

Sassy Organics ,

Love this ❤️

Thank you Katrina for sharing your experience and raising awareness about vegan businesses and products. Your guests are truly incredible and I’ve already learnt so much from your beautiful episodes. I really appreciate your work and your dedication to vegan industry 🙏🏻❤️

Mickeyboy90 ,

Inspiring Insightful & Incredible

Katrina is creating a shift in vegan and ethical culture with her interviews from a diverse range of fields across the planet. I am amazed at how kind, caring and thoughtful the business owners are but also how technical and intelligently they operate. All in all its so interesting hearing these individuals vegan story.

Nitsaregross ,

So much great information!

As an aspiring vegan business owner, I have been devouring the Vegan Business Talk podcasts. How fortunate we are to have such a wealth of wisdom and advice from so many successful vegan entrepreneurs available to us for free. There is so much good stuff here. I'm truly grateful for the work that has gone in to this amazing resource. Thanks Katrina!

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