The JP Revolution John Preston

”The Mission of the JP Revolution” podcast addresses the challenges small businesses face in marketing and advertising, overshadowed by more giant corporations’ prowess. The episode delves into the evolution of advertising tools from newspapers to digital platforms, highlighting small business owners’ struggles to keep up. It emphasizes the critical need for understanding the psychology and impact of marketing tools, not just their operational aspects. The podcast encourages listeners to join a movement to empower small businesses through better marketing strategies, positioning them competitively against more significant players. This call to action is a plea to spread awareness and support local businesses.

Small Business in Small Bites has helped small business owners all over the world better understand their customers.  WakeUp2Success has helped many of those same business owners deal with the internal stresses of running their businesses.  Now both are being combined into a new more complex podcast and platform called The JP Revolution.   
The JP Revolution aims to give the power back to small businesses that are being overwhelmed by the marketing power of big corporations.  It's only through a better understanding of the science of marketing and advertising will those small business owners come to recognize that knowledge will help them overcome the endless resources of the big guys.

One of the biggest obstacles many of us face on our way to success is the simple fact that we like to stay in our comfort zone. It takes a lot of determination and willpower to take chances, risk rejection, and do the extra work needed to be successful. Many of us often fall short. Dreams were never earned inside of the comfort zone. You have to be willing to push yourself beyond those invisible boundaries.

In this episode, we take a look at just how important it is for you to get comfortable being uncomfortable.

Do you understand your customers? One of the most important aspects of taking your business to the next level is having a good awareness of how your customers make decisions about whether or not to use your products or services. Unfortunately, many business owners mistakenly think they know what's going on inside the minds of their customers but have misread the situation entirely. So much about marketing and customer decision-making is counter-intuitive. What seems to be happening on the surface si rarely what's going on.

Take online search (Google), for example. There is no question that in today's world if someone needs something (and doesn't know where to get it) they immediately do an online search. Your business name has to be on the screen when they search for your services/products. However, that's far from the whole story. They still have to choose you over all the other options that show up.

In today's episode, we delve deeper into just what happens next. What you might find out is that all those advertising options you swore didn't work, just may have been working after all.

"Imposter Syndrome" is a real thing. Because we know our own weaknesses, it's very easy for us to look at others as knowing more than we do... even when it comes to our own product or service. We walk around convinced that someone is going to see behind the curtain and realize that we don't always know what we are talking about. It's almost always not true, of course. That's another way our inner voice works against us in our pursuit of success. The truth is that unless we are really bad at what we do, we are almost always the most knowledgeable about our business in nearly every situation.

In this episode, we explore the importance of owning that expertise when you are trying to make a sale. The customer is looking to you for help. They need your confidence and knowledge before they will feel comfortable buying from you. It's not the time to deny your expertise.

Frequently the sales process is portrayed (and perceived) as a confrontational encounter. A mano-e-mano battle between the person with the goods or services versus the one with the money and the need. At least, that's the way many who aren't comfortable with the process like to see it in their mind. This image allows the would-be salesperson to assume a "noble" position when walking away from a possible transaction. "I am not one of THOSE salespeople," they will proudly proclaim when their fear of confrontation costs them a sale.

Top-level professional salespeople realize a different truth. The ultimate goal of the sales process is to create a win-win situation, and it's to negotiate a deal that will leave both sides satisfied. This episode looks at some of the basic steps needed to achieve this genuinely noble result.