Well Conceived Business with Robyn Birkin Well Conceived Business with Robyn Birkin

On today's podcast episode we dive into everything you need to know about hiring a VA from the Philippines and how to (regardless of where they're from) work with a VA the right way, and I'm joined by my friend (and the owner of the Agency I personally use), Michelle Abitria.

I have been working with virtual assistants in my business since 2019 when I decided to no longer upload and edit my own podcast or do my own Pinterest marketing and honestly - one of the biggest lessons in working with a virtual assistant is that it doesn't just take time to train a VA - it also takes time for you as a business owner to learn how to effectively use a Virtual Assistant - and this is a skill we've also supported our Well Conceived Mastermind Members with because once you've got the process right and have learned to be an effective leader, this is when you start to really remove things from your plate.

When I first started hiring virtual assistants - I used sites like Upwork, and I also hired people from within my community. Full disclosure that when I started I had concerns with hiring people from countries outside Australia and United States because:

I was worried about whether it was ethical to hire people from countries like the Philippines

I was worried about whether there would be a knowledge or language gap

I was worried about whether I'd spend all of my time training people

But.... when my last VA left and I was looking for a new one - my Mastermind Mentor at the time - Angela Henderson recommended Michelle who was also within her circles and I was blown away by the Agency Michelle runs.

From the get go with the Outsourcing Crew, I was determined to be an effective leader, and so really focused on training and welcoming Phebe well and now have also hired Kate who recently joined us, and these two ladies are my ride or die - honestly.

In today's episode I talk to Michelle openly and candidly about what it's like to hire a VA from the Philippines, how to effectively onboard your VA, where most people go wrong - and loads of other juicy tidbits (and behind the scenes of my business).

Tune into today's epsiode and let me know what you think.



Any links mentioned in the show

Website: www.outsourcingcrew.com

Instagram: @outsourcingcrew

Michelle Abitria-Roberts

Entrepreneur I Change MakerBorn and raised in Manila’s bustling slums, I defied the odds and pursued a degree in Civil Engineering with unwavering support from my incredible parents. Escaping my challenging background, I embarked on a remarkable journey that took me from Dubai to New Zealand and eventually to Australia.

With less than $500 in my pocket, I took a leap of faith and landed in Dubai, shattering gender norms while carving my path in the construction industry. After three years in New Zealand, I was blessed with an opportunity to work in Australia, where I excelled as Chief Cost Estimator for high-value tenders and projects worth over $1 billion.

Simultaneously, I nurtured a passion-driven side hustle that blossomed into a thriving business, employing a team of 45+ people in the Philippines. My story represents humble beginnings, breaking barriers, and transforming from an aspiring engineer to an entrepreneur.

My mission and advocacy: Empowering women & LGBTQ communities in developing countries by upskilling and providing them with sustainable job opportunities, so they can achieve financial independence while helping business owners thrive. It’s a win-win situation that fuels my passion for creating positive change.



For more support, tips and insights:


⁠Follow @launcheasylife on Instagram⁠
Download our free case social media case study
Learn more about the Well Conceived Mastermind
Join our Free Facebook Group

Today's Podcast is a recording of a live from our Free Facebook Group - Reach out to me on Instagram @robynbirkin if you'd like the link to join us - and in today's live I'm going deep on all the Online Course Do's and Don'ts - honestly - this episode is ESSENTIAL listening.

I've had the honour of troubleshooting so many launches, refining program delivery and creating exceptional digital product launches and there's a few things that I've found are common roadblocks or misconceptions - this episode is MEATY - I know you're going to want to take all of the notes.

I can't wait for you to dive into this episode.

And of course - if you'd like the step-by-step strategy AND templates, swipes and all the things to get your online course cooking with gas and skyrocketing your revenue, authority and client results - there's only a few more days left to join us in Launch Easy Life - you'll find all the details here.


For more support, tips and insights:


⁠Follow @launcheasylife on Instagram⁠
Download our free case social media case study
Learn more about the Well Conceived Mastermind
Join our Free Facebook Group

Today's Podcast is a recording of a live from our Free Facebook Group - Reach out to me on Instagram @robynbirkin if you'd like the link to join us - and in today's live I'm diving deep into what's working (and what's not) right now in the market, and particularly in the online course and online business space.

I'm talking about what we're seeing in the market now (which may be the reason your programs aren't selling as well as they used to and how you can tighten that up for 2024 in line with the way the market is moving.

I can't wait for you to dive into this episode.

And of course - if you'd like the step-by-step strategy AND templates, swipes and all the things to get your online course cooking with gas and skyrocketing your revenue, authority and client results - there's only a few more days left to join us in Launch Easy Life - you'll find all the details here.


For more support, tips and insights:


⁠Follow @launcheasylife on Instagram⁠
Download our free case social media case study
Learn more about the Well Conceived Mastermind
Join our Free Facebook Group

If you're dreaming about creating an online course in your business - it's my pleasure to invite you to join me in Launch Easy Life where we walk you through the step-by-step process to create, launch and deliver your standout signature program, together with templates and swipes to help you launch quickly and efficiently.

Learn more at launcheasylife.com/course and join us before doors close!



I've only ever known building my business in the margins of time between naptimes and 9 - 5's and over the years I've worked with dozens of other business owners who only have part-time hours to give to their businesses too.

And... I've learned that there's some really common roadblocks to success that keep so many health and wellness pros stuck and spinning their wheels. And when that happens - business feels hard, it's not as successful as it could be, we fall out of love with our business, our partners are like 'show me the money!' - ... and then we quit.

I don't want that for you!

In this episode I talk about 5 things you need to stop doing if you want a successful business. And by successful business, I mean making six figures (and more!) so that you're able to pay yourself, take time off, and so that you have the freedom you really want in your business.

I'm specifically talking about health and wellness practitioners who only have the capacity (or desire) to work part-time in their business.

In this episode you'll learn:


What happens when you get full and ghost your audience (and why this happens to so many of us)
Why you're probably wasting time on the wrong stuff (instead of being strategic)
Why business models matter (and how to choose the right one for the life you want)

Any links mentioned in the show

Click here to join Launch Easy Life



For more support, tips and insights:


⁠Follow @launcheasylife on Instagram⁠
Download our free case social media case study
Learn more about the Well Conceived Mastermind
Join our Free Facebook Group

In today’s episode, I’m breaking down everything you need to know about how to make 10k per month in your online business as a health and wellness professional and trust me – you don’t want to miss this episode!

One of the biggest disconnects I find in the online business world, is that we’re trained as professionals – as dieticians, nutritionists, naturopaths, life coaches – and then pushed out into the world of business, with the sense that we should be charging people for single sessions at, for example, $120 per session.

But… the majority of business owners I’ve met:


Don’t work full-time in their business (because… kids… jobs… other commitments)
Struggle to even start at $120 per session
Don’t understand the numbers of business.

So in this episode, I’m breaking it all down for you with a roadmap of what $10k per month might look like, with the time availability you have in your business and how you can get there in 2024.

You’ll learn:


The revenue and wages %’s I take in my business
Why you’re running out of time to do everything you know you “need” to do
How to throw out the rule book and design a business that thrives while also supporting your life.

Don’t miss this episode – it’s a goodie!

Any links mentioned in the show

Want to create your own Signature Program? Join me as we break down everything you need to know to create a successful signature program in my free class – click here to register.

For more support, tips and insights:


⁠Follow @launcheasylife on Instagram⁠
Download our free case social media case study
Learn more about the Well Conceived Mastermind
Join our Free Facebook Group

Want to get more sales from your lead magnets? In today's podcast episode, I'm dropping some of my best tips on how to get more sales in your online business from your lead magnets.

If someone joins your email list by downloading your lead magnet, that means they're aware of you, they like what you're putting out into the world and they want to hear about you! Huzzah!

Your next step is to help empower them to change their lives and situations by working with you (surely the point of your online business) so how do you leverage more sales from the people who are already opting into your lead magnet?

This is what we're diving into today with 5 Lead Magnet Tips for Mor Sales.

In this episode you'll learn:


Why I never do this one thing on my lead magnet thank you page
The huge opportunity you're missing out on at the start of your nurture sequence and why
Why you need a nurture sequence and what purpose this serves in your funnel
The big mistake I see health and wellness practitioners make with their lead magnets, and how to fix it

Tune into today's episode and feel free to reach out to me on Instagram and let me know what you think @launcheasylife

And if you're ready to create a signature online course in 2024 or ready to help amplify your funnel so that you can get more sales (and lead magnet downloads), come and join us in my signature program, Launch Easy Life where we'll show you how to create, deliver and launch an exceptional online course that creates cash and time deposits back into your life (even if you're just starting out in business). Click here for all the details.



For more support, tips and insights:


⁠Follow @launcheasylife on Instagram⁠
Download our free case social media case study
Learn more about the Well Conceived Mastermind
Join our Free Facebook Group