When You Need To Pivot From Wholesale To Ecommerce

I love Wholesale as a strategy to scale a brand - it’s a highly leveraged strategy that can enable you to sell large volumes of product to a small number of customers. 

However, right now, it’s tough to make money from wholesale, when so many retailers are having to close their stores due to COVID-19 pandemic lock-down measures. 

Whereas, Ecommerce retail is going completely bonkers! 

Just because shops are shut and customers are largely house-bound, doesn’t mean we’re not still spending money on essentials as well as retail therapy.

Today on the podcast I’m joined by Claire Behrmann, owner of the incredibly successful brand Jellystone Designs, which in the past has predominantly been a wholesale and export brand. 

Right now, of course, she’s having to focus more on Ecommerce sales and marketing, to sell direct to consumers. 

But taking these actions now does not need to be the death of wholesale.

Listen as Claire speaks about the relationships she’s developed with her stockists.

She also speaks about connecting with her customers directly and how that has helped improve product design and development as well as brand awareness and demand.