Women In Leadership Annemarie Cross - The Podcasting Queen

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #27. 
Today’s tip is about the importance of creating fans – NOT followers. Because fans will do business with you and will recommend you, whereas followers will not. 
If we look at the definition of fan in the Cambridge dictionary: 
“A fan is someone who admires and supports a person, sport, sports team.” 
Other words associated with fan include: a devotee, an enthusiast, people who are adoring, are avid supporters, are ardent support.  
Whereas let’s look at follower: 
“someone who is interested in something.” 
So quite different from a fan. 
You’ve heard me share more about the Podcast Positioning Quadrant – and the importance of building a highly engaged and highly niched audience – a community of ideal clients who love everything about what you say, what you stand for, they resonate with your values, your voice and your vision – and they need what you have to offer. Therefore they are fans of your podcast, of you. They admire you and support you. They are devoted to you, your message and brand. 
Versus someone who is just following you because they are interested in what you have to share. 
Big difference.  
Fans will binge listen to every episode. Followers just the ones that are of interest and when they get time. 
Fans will share your podcast and will engage with you in your community. Followers won’t. 
Fans will eventually do business with you, will recommend you and refer you. Followers won’t.  
So, when it comes to your podcast, get to know and understand your ideal client so well that you create a unique and compelling listener experience so you continue to build a community of highly engaged fans.  
I’ll see you in the next tip.  
YOUR NEXT STEP:  
Are you a coach or consultant who is struggling to stand out online? Do you feel unnoticed, unheard, invisible?  
Access my free Masterclass, on how to become Distinguishable, Uncopyable and Irresistible to your ideal client – even if you’re in a crowded marketplace. 
Go to: www.IndustryThoughtleaderAcademy.com/DistinguishableMessage 
Post a review and share it!  
If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more! 
You can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast' Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms: 


Company website 


Instagram 


Facebook 


Join our Community of Change Makers 


Twitter 


Linkedin 

To staying ambitious, Annemarie
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My Guest today says, “The future of leadership is not about old-fashioned validations of success. It is about growing your impact, with a focus on a bigger purpose beyond yourself, backed by the capabilities to match.” 
Joining me on today’s show is Vanessa Gavan.  
Vanessa is an entrepreneur, commercial advisor and psychologist who has spent the past 20 years transforming a range of leading international organizations, and the leaders within them seeking progressive solutions. In 2001, she founded Maximus to bring a stronger leadership offering to the market.  
Vanessa is an advocate for the criticality of strong leadership and legacy having witnessed the impact of great leadership and absence of it. She believes leadership is both privilege and responsibility, and that connecting personal purpose with a compelling future focused organization vision leads to the creation of visionary companies. 
On today’s show, Vanessa is going to share:  

Purpose. The importance of having a clear sense of personal purpose translates into bigger, bolder, courage aspiration in work and life. 

Reality. The importance of creating the right narrative to bring your purpose and vision to like. 

Stretch. The importance of creating stretch as a leader, it’s the stretch that will drive your purpose and embed a sense of ALL IN commitment in your purpose and vision 


RESOURCES:  


3 Stages of the Customer Journey Podcast Episode  


Book in for an Authority Audit 


5 Pillars to Build Visibility, Generate Leads and Enrol Clients with Ease Quiz 


Are You Ready to Launch Your Coaching Business Podcast? Take the Quiz 


Contact Vanessa:


Website: maximus.com.au



Linked In: @vanessagavan



Email: Vanessagavan@maximus.com.au  


A Personal Message from Annemarie…
Have you enjoyed listening to this podcast interview and want to know how you can create your very own podcast platform to so you become known as an influential voice in your industry?
Access my free How to Create a Profitable Podcasting Masterclass, where I'll show you:

Six Common Podcasting Myths that’ll keep you stuck from creating your profitable podcast;

Why focusing on technology (i.e. which microphone you should be using) is unwise and what you MUST focus on first if you want to start a profitable podcast. Sadly, SO many Change Makers and aspiring Thought Leaders miss these key steps and fail to generate the ROI/income they hope their podcast will generate;

Three Changes in Consumer Behaviour you need to be aware of BEFORE you launch your podcast to help keep you focused on what’s MOST important and/or no longer relevant;

The NUMBER ONE reason why businesses fail to create a profitable podcast so you can avoid falling into the same trap;

Three Podcast Profit Models that’ll help you nurture listeners into leads and into paying customers, step-by-step.

Go to: www.PodcastingWithPurpose.com/Masterclass
YOUR SAY:
What did you think about the message shared today? What action step will you take to turn this around? Go ahead and share. We’d love to hear from you!
Please leave your comment in the box below, and remember to share and Like the show with your colleagues. Also, stop on by our Facebook page to say hello and to give us a shout out on Twitter – we promise to shout back! As always, we appreciate it.

The post [Ep#204] Leadership and Legacy appeared first on The Ambitious Entrepreneur Podcast Network  
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Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #26. 
You’ve heard me say this before in this #ListenerIntoLead Series and I’ll say it again. 
There are NO rules to podcasting other than the rules you set yourself. 
And, as the CEO of your business, you get to make the rules AND you get to break the rules if you want to, if you find something didn’t work as well as you had hoped. Or, because you changed your mind about something. 
For instance, if you don’t have time to create an ongoing podcast – don't. Just like one of my clients, create an ever-green podcast series and continue to leverage that in your content sharing and seed and lead strategy. 
Don’t want to do a long podcast episode? Don’t - keep them 5 minutes. Or 10 minutes, or whatever length that you believe best suits your ideal client. 
Remember, your podcast, your rules – you get to make them and you get to break them. 
Stop listening to people who tell you your podcast needs to be a certain length, that you need to publish at a certain frequency, or that you need sound effects, and all of the bells and whistles. 
Remember, your podcast is a way that you can continue to build an audience of your ideal client, it allows you to continue to build know, like and trust with your ideal client, and when your ideal client is ready to move forward – he/she will take that next step, which is something I’ll be speaking about in tip in upcoming tips. 
The only thing I will encourage you to do is make sure you are clear on the goals you want for your podcast (go back to tip 7) and then make sure the rules you set yourself and the strategy you use, best positions you to achieve the goals you want, with your podcast.   
I’ll see you in the next tip.  
YOUR NEXT STEP:  
Are you a coach or consultant who is struggling to stand out online? Do you feel unnoticed, unheard, invisible?  
Access my free Masterclass, on how to become Distinguishable, Uncopyable and Irresistible to your ideal client – even if you’re in a crowded marketplace. 
Go to: www.IndustryThoughtleaderAcademy.com/DistinguishableMessage 
Post a review and share it!  
If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more! 
You can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast' Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms: 


Company website 


Instagram 


Facebook 


Join our Community of Change Makers 


Twitter 


Linkedin 

To staying ambitious, Annemarie
Learn more about your ad choices. Visit megaphone.fm/adchoices

My Guest today says, “I believe that creating a lifestyle of freedom can happen without the hustle.” 
Joining me on today’s show is Rachel Ngom.  
Rachel Ngom is the host of the She’s Making an Impact Podcast. She is a business and lead-generation expert, helping purpose-driven entrepreneurs create more freedom in their businesses so they can spend time on what matters most.  Rachel went from being on food stamps with negative $400 in her checking account to a millionaire by 34 while working 20 hours/week. She now helps others do the same with her signature courses and programs. 
Rachel has lived in Kenya and Senegal, got married in Morocco, and spent 2 years in France.  
On today’s show, Rachel is going to share:  

How to free up your time so you can spend more of it with your family and doing things you love! 

Why generational wealth is so important 

How to build multiple streams of income

 
RESOURCES:  


3 Stages of the Customer Journey Podcast Episode  


Book in for an Authority Audit 


5 Pillars to Build Visibility, Generate Leads and Enrol Clients with Ease Quiz 


Are You Ready to Launch Your Coaching Business Podcast? Take the Quiz 


Contact Rachel:


Website: rachelngom.com



Instagram: @shesmakinganimpact


Facebook: @rachelngombiz


Linked In: @rachelngom



Email: rachelngom@gmail.com  


A Personal Message from Annemarie…
Have you enjoyed listening to this podcast interview and want to know how you can create your very own podcast platform to so you become known as an influential voice in your industry?
Access my free How to Create a Profitable Podcasting Masterclass, where I'll show you:

Six Common Podcasting Myths that’ll keep you stuck from creating your profitable podcast;

Why focusing on technology (i.e. which microphone you should be using) is unwise and what you MUST focus on first if you want to start a profitable podcast. Sadly, SO many Change Makers and aspiring Thought Leaders miss these key steps and fail to generate the ROI/income they hope their podcast will generate;

Three Changes in Consumer Behaviour you need to be aware of BEFORE you launch your podcast to help keep you focused on what’s MOST important and/or no longer relevant;

The NUMBER ONE reason why businesses fail to create a profitable podcast so you can avoid falling into the same trap;

Three Podcast Profit Models that’ll help you nurture listeners into leads and into paying customers, step-by-step.

Go to: www.PodcastingWithPurpose.com/Masterclass
YOUR SAY:
What did you think about the message shared today? What action step will you take to turn this around? Go ahead and share. We’d love to hear from you!
Please leave your comment in the box below, and remember to share and Like the show with your colleagues. Also, stop on by our Facebook page to say hello and to give us a shout out on Twitter – we promise to shout back! As always, we appreciate it.
The post [Ep#203] How you can do more with less appeared first on The Ambitious Entrepreneur Podcast Network.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #25 
Here’s another shout out to all of the multi-passionate #entrepreneurs who struggle with defining their ONE THING.   
Because limiting yourself to just ONE THING seems totally foreign to you.   
And, life is too short to just focus on ONE THING.   
You’ve got diverse interests, you love learning, and having to choose just ONE THING gives you heart palpitations.   
I get it! Guess what?!  
You DON'T have to limit yourself to just ONE THING.   
However, you DO have to change the way you speak about what you do – especially on your podcast. 
Think of the ONE outcome you can help your client achieve through leveraging your unique blend of knowledge and experience you have to offer. Then create an outcome-focused statement you know your ideal client will notice.  
☂️ I call that: Your Umbrella Statement.    
Here’s an example:   
When I worked in the career industry my statement was: Get Noticed, Hired & Paid What You’re Worth. 
It's what my clients needed help with.  
I offered resume development, interview coaching, job search coaching etc., which sat under that statement.   
Now with #businesses I help them: Build their Reach, Reputation (as a trusted authority) and their Revenue, with my expertise in #PersonalBranding, Business and #Podcast strategy.  
Over to you.  
Think about the ways you can help people and through combining your expertise what is the outcome you help them achieve and developing this into an overarching statement – Your Umbrella Statement.   
And then begin sharing that within your podcast. In fact, your Umbrella Statement may just become the tagline of your podcast, or help you refine your podcast name, if you’re still in the process of launching your podcast. 
I’ll see you in the next tip.  
YOUR NEXT STEP:  
Are you a coach or consultant who is struggling to stand out online? Do you feel unnoticed, unheard, invisible?  
Access my free Masterclass, on how to become Distinguishable, Uncopyable and Irresistible to your ideal client – even if you’re in a crowded marketplace. 
Go to: www.IndustryThoughtleaderAcademy.com/DistinguishableMessage 
Post a review and share it!  
If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more! 
You can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast' Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms: 


Company website 


Instagram 


Facebook 


Join our Community of Change Makers 


Twitter 


Linkedin 

To staying ambitious, Annemarie
Learn more about your ad choices. Visit megaphone.fm/adchoices

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #24 
Ever heard the saying ‘marketers ruin everything’? EVERY Tom, Dick and Harry (sorry to all of the Tom, Dick and Harry’s out there – no offence to you) however just making my point that every sadly unscrupulous marketer under the sun – jumps on the bandwagon overusing something so much – that it can become tarnished. 
For me the word ‘authentic’ is integral. My leading Brand Archetype is Explorer and the Explorer is all about pioneering the discover of our truth. So, words such as unique, individual, authentic are words that express what I stand for, what I help people with – helping them identify what’s unique and authentic for them and helping them bring that out into their marketing and content. 
So, for me Authenticity when it comes to your personal Brand (and my background is in personal branding) is integral. Which is why one of my core personal branding principles is Authenticity is NOT a buzzword – it's paramount. 
Because the opposite of authenticity is fake, which is why I cringe when I hear other marketers tell their clients – just make up a story. Just fake it. Yuk!  
You’re a change maker and change makers don’t fake things, they don’t lie.  
Instead, being authentic means being genuine and being REAL. The real deal!  
And, that’s how you should be on each and every episode of your podcast. Whether you are interviewing guests or doing a solo show on your own.  
So, over to you. What does authenticity and being authentic mean to you and what aspects of being authentic will you continue to bring forward on your podcast? 
I’ll see you in the next tip.  
YOUR NEXT STEP:  
Are you a coach or consultant who is struggling to stand out online? Do you feel unnoticed, unheard, invisible?  
Access my free Masterclass, on how to become Distinguishable, Uncopyable and Irresistible to your ideal client – even if you’re in a crowded marketplace. 
Go to: www.IndustryThoughtleaderAcademy.com/DistinguishableMessage 
Post a review and share it!  
If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more! 
You can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast' Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms: 


Company website 


Instagram 


Facebook 


Join our Community of Change Makers 


Twitter 


Linkedin 

To staying ambitious, Annemarie
 
Learn more about your ad choices. Visit megaphone.fm/adchoices