WOW Women of Wealth Podcast w/ Tracey Sofra

Tracey Sofra
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The Women of Wealth podcast, hosted by Australia's top financial advisor for women, Tracey Sofra, empowers you to take control of your financial life. Through proven strategies and expert guidance, Tracey helps you navigate personal finance, set authentic goals, and simplify your investment strategy. Whether you're a beginner or looking to level up, this podcast is your guide to unlocking financial freedom and abundance. Subscribe now and join the movement of women claiming their power and prosperity like never before.

  1. 6 DAYS AGO

    Episode 67: How She Went From Walking on Loose Sand to Sitting in the Driver’s Seat

    “I felt like I was walking on loose sand... I didn’t really know where to step.” That’s how Lisa described her financial life before she joined our Financial Confidence Program. She had no debt… She had some savings… But she had absolutely no idea what to do next. She’d walked into financial planners’ offices before… … and been told to come back when she had more money to invest. Can you imagine? She was ready. She was willing.  But no one would show her the path. And now, in my latest episode of the Women of Wealth podcast… Lisa Hutton joins me to share her incredible transformation, including: The one feeling that kept her financially frozen for years (and how she finally broke free) What she discovered about the gap between “having money” and “knowing what to do with it” The clever strategy she pieced together that most mortgage brokers don’t even know about Why she went through 5 mortgage brokers before finding the right one (and how the program gave her the confidence to do that) The unexpected way financial empowerment changed areas of her life that had nothing to do with money Here’s what Lisa said that stopped me in my tracks… “I wasn’t even in the passenger seat. I was holding onto the bumper of the car.” By the end of the program? She was driving. Click here to listen now>>> Disclaimer: This podcast is intended for educational purposes only and should not be construed as investment advice or a recommendation. Any financial strategies or examples discussed are provided in the context of the theme being explored, and the views expressed are those of the presenter at the time of the recording. Please seek advice from a qualified professional before making any investment decisions.

    46 min

  2. 1 MAR

    Episode 66: Building Momentum With Your Money: 4 Simple Steps To Start The Year Strong

    You know that burst of energy you feel at the start of a new year? The excitement, the motivation, the determination to finally get your finances sorted… It's powerful stuff. But here's the thing… That same energy can actually work against you. It’s the same thing that happens to a balloon when you inflate it too fast. It pops, right in your face. And if you try to overhaul your entire financial life in a couple weeks at the start of the year… You're going to burn out, and fast. That’s why, in this episode of the Women of Wealth Podcast, I'm sharing a different approach. Instead of trying to do everything at once, I want you to focus on building momentum through simple, sustainable habits. Because slow and steady really does win the race. Here's what you'll discover in this episode: Why most New Year's resolutions fail and what to do instead if you want real, lasting change The common mistake that turns financial motivation into overwhelm (and how to avoid it this year) One simple habit that gives you a sense of control over your spending without cutting out everything you enjoy How to choose a monthly focus that actually moves the needle on your financial goals The type of goal that becomes almost impossible to give up on (and how to set one for yourself) Why going it alone is one of the fastest ways to lose momentum (and what to do about it) You don't need to fix everything this month. You just need to build habits that carry you forward, week after week, until this time next year… You look back and realise how far you've come. Ready to start the year with momentum that actually lasts? Click here to listen now>>> Disclaimer: This podcast is intended for educational purposes only and should not be construed as investment advice or a recommendation. Any financial strategies or examples discussed are provided in the context of the theme being explored, and the views expressed are those of the presenter at the time of the recording. Please seek advice from a qualified professional before making any investment decisions.

    14 min

  3. 22 FEB

    Episode 65: How To Reset Your Finances After A Rough Year (6 Simple Steps)

    Have you ever had one of those years where the math just doesn't add up? The income didn't stretch far enough… The bills piled up… And unexpected expenses hit you out of nowhere. If that sounds familiar, I want you to know something important: You're not alone.  And more importantly… … you're not stuck. A rough financial year doesn't mean you've failed. It means you're human. In this episode of the Women of Wealth Podcast, I'm walking you through my 6-step framework for resetting your finances and creating a real comeback plan. These are simple, compassionate steps that’ll meet you exactly where you are right now. Here's what you'll discover in this episode: The first thing you must do before you even look at your bank account (hint: it has nothing to do with numbers) Why facing your financial reality isn't as scary as it seems and how to do it without spiralling into guilt The difference between a “dream life” budget and a “reset mode” budget (and which one you actually need right now) A simple weekly savings amount that adds up to a surprisingly powerful safety net by year's end How to set financial goals that build momentum instead of overwhelm The hidden trap that causes most financial resets to fail and how to avoid it completely The most powerful comebacks don't start with perfection. They start with grace. If you're ready to draw that line in the sand and start your next chapter… This episode is for you. Click here to listen now>>> Disclaimer: This podcast is intended for educational purposes only and should not be construed as investment advice or a recommendation. Any financial strategies or examples discussed are provided in the context of the theme being explored, and the views expressed are those of the presenter at the time of the recording. Please seek advice from a qualified professional before making any investment decisions.

    15 min

  4. 15 FEB

    Episode 64: 6 Powerful Resets To Make 2026 Your Best Financial Year Yet

    We’re already well into the new year by now… And if you're like most women, you've probably got a mix of hope and overwhelm swirling around in your head. New goals and fresh intentions…  Big dreams… You get the gist. But here's the thing… Unless you take the time to reflect on what actually happened last year, you risk repeating the same patterns that kept you stuck. The good news? It's not too late to reset. In this practical episode of the Women of Wealth Podcast, I'm walking you through the 6 resets that will help you take control of your finances and your life in 2026. Specifically… They're the exact framework I use myself and with my members to create lasting change. Here's what you'll discover in this episode: The underused tool that successful people swear by (and how to use it to avoid repeating last year's mistakes) A simple exercise that reveals your hidden financial wins from the past year… even if you think you didn't have any The real reason your budget stops working and what to do about it before life gets in the way Why decluttering your finances has a surprising effect on your mental health and energy levels The 3-tier goal-setting method that makes big financial targets feel actually achievable What it really takes to dream big without guilt and why most women have been conditioned to hold themselves back Here's what I want you to remember… No great change has ever come from staying comfortable. If 2026 is going to be different, it starts with doing something different. And that starts right here. Ready to reset and make this your best financial year yet? Click here to listen now>>> Disclaimer: This podcast is intended for educational purposes only and should not be construed as investment advice or a recommendation. Any financial strategies or examples discussed are provided in the context of the theme being explored, and the views expressed are those of the presenter at the time of the recording. Please seek advice from a qualified professional before making any investment decisions.

    23 min

  5. 8 FEB

    Episode 63: From Single Mum Survival Mode To Confidence In Her Retirement

    After 20 years as a single mother… Sonia Piani had very little super, no real investment plan, and a retirement future that looked “pretty bleak.” She knew she needed to do something different. But she didn't know where to go, who to trust, or how to even start. Then something kept popping up on her Facebook feed (that something was me pointing the finger, apparently). She took it as a sign…  … and decided to give the Empower program a go. What happened next completely changed her financial trajectory. In this powerful episode of the Women of Wealth Podcast, Sonia shares her raw and emotional transformation story. You'll hear exactly how she went from financial uncertainty to building a diversified portfolio, maximising her super, and even purchasing an investment property…  … all within 12 months. Here's what else you'll discover in this episode: The truth about how much runway you actually need to transform your retirement (it's less than you think) The single investment strategy that Sonia credits for her exponential growth in just 6 months What Sonia changed inside her super that took it from “going nowhere” to finally working for her The real reason so many women struggle to seek financial help, and how Sonia overcame it The unexpected mindset shift that turned a lifelong spender into someone with clear goals and a plan Why learning alongside other women accelerated Sonia's progress faster than going it alone ever could The financial lesson Sonia wishes she'd learned decades ago and now plans to pass on to future generations Sonia is proof that no matter where you’re starting from… … you can still create a retirement that feels secure, confident, and completely on your terms. Ready to hear how she did it? Click here to listen now>>> Disclaimer: This podcast is intended for educational purposes only and should not be construed as investment advice or a recommendation. Any financial strategies or examples discussed are provided in the context of the theme being explored, and the views expressed are those of the presenter at the time of the recording. Please seek advice from a qualified professional before making any investment decisions.

    27 min

  6. 21/09/2025

    Episode 62: 10 Things To Stop Buying To Save Money (Without Living Like A Monk)

    Have you ever looked at your bank account and wondered... "Where did all the money go?" You're definitely not alone. Even with the best intentions, it's so easy to fall into spending patterns that quietly chip away at your budget and keep you stuck instead of moving toward your financial goals. But here's the thing... I’m not advising you to live like a monk or deprive yourself of everything you enjoy. Rather… I encourage you to align your spending with the life you're actually building, not the fantasy life that social media is trying to sell you. In this practical episode of the Women of Wealth Podcast, I'm sharing the 10 spending traps that I've fallen into myself (and seen countless clients fall into) that quietly sabotage your financial progress. Here's what you'll discover in this episode: Why buying clothes and shoes for your "fantasy life" is one of the biggest money drains (and how to shop for the life you're actually living) The truth about viral fashion trends and why "trending" isn't the same as "timeless" How takeout becomes an expensive default when you're tired, and my simple meal planning strategy to break this habit The subscription box audit that could free up $30-60 per month for your emergency fund or debt reduction Why buying storage solutions before decluttering is just organising clutter (and what to do instead) The guilt gift trap that drains your budget and teaches kids the wrong lesson about love How sales manipulate you into thinking you're saving money when you're actually just spending on things you don't need Why productivity tools won't change your life unless you actually use them consistently My framework for spending according to your values so every dollar moves you closer to your goals Every dollar you spend is a vote for the future life you're building.  The question is… Are your purchases aligned with your values and goals, or are they just noise? When you align your spending with what truly matters to you, staying on track becomes so much easier. Ready to cut the financial noise and focus on what really matters? Click here to listen now>>> Disclaimer: This podcast is intended for educational purposes only and should not be construed as investment advice or a recommendation. Any financial strategies or examples discussed are provided in the context of the theme being explored, and the views expressed are those of the presenter at the time of the recording. Please seek advice from a qualified professional before making any investment decisions.

    19 min

  7. 14/09/2025

    Episode 61: The Hidden Dangers Of Buy Now, Pay Later

    Remember lay-by? If you're from my generation, you'll remember that when you wanted something you couldn't afford, you paid it off bit by bit...  … but you didn't get to take it home until it was fully paid off. These days, we have "buy now, pay later". This gives you instant gratification with the goods in hand immediately. And while it might seem like a harmless middle ground between not having cash and not wanting to use a credit card... The reality is far more concerning than most people realise. Recent research shows that 43% of buy now, pay later users made late payments in the last year alone. Even more alarming…   14% of users are now relying on these loans to pay for groceries and other necessities. In this eye-opening episode of the Women of Wealth Podcast, I'm pulling back the curtain on the buy now, pay later trap that's ensnaring millions of consumers. Here's what you'll discover in this episode: How buy now, pay later companies are partnering with major retailers like Big W, Kmart, and even DoorDash to make debt more accessible than everWhy these "small" loans are actually being treated as personal loans by lenders and how they're destroying people's borrowing capacityThe psychological tricks these companies use to encourage impulse spending and make debt feel "manageable"7 critical things you must know before using buy now, pay later services (including the hidden impact on your credit score)How to break free from the buy now, pay later cycle and create the life you want without accumulating debtMy proven strategies for budgeting, finding discounts, and focusing on quality over quantityThe 3 financial principles that will help you experience more peace and security around your money Remember, these services might feel different from traditional debt, but make no mistake. You are borrowing money that you'll have to pay back… … often with serious consequences if you don't. Don't let the convenience fool you into a financial trap that could impact your future borrowing capacity and financial freedom. Ready to learn how to protect yourself and make smarter financial decisions? Click here to listen now>>> Disclaimer: This podcast is intended for educational purposes only and should not be construed as investment advice or a recommendation. Any financial strategies or examples discussed are provided in the context of the theme being explored, and the views expressed are those of the presenter at the time of the recording. Please seek advice from a qualified professional before making any investment decisions.

    23 min

  8. 07/09/2025

    Episode 60: The 7 Financial Lessons That Transformed My Finances (And Can Change Yours Too)

    "I wish I'd started sooner." "It's too late for me to fix my finances." I hear these phrases all the time from women who feel like they're behind or have missed their chance at financial success. But here's what I want you to know... It's never too late, you're not too old, and you are absolutely not behind. Your financial journey starts the moment you decide to take it seriously… … and that moment can be right here, right now. In this deeply personal episode of the Women of Wealth Podcast, I'm sharing the 7 key financial lessons that completely transformed my finances. These are the exact lessons that took me from credit card debt to saving over $100,000 and building long-term wealth. Some were tough to learn, some were surprising… … but all of them are practical enough for anyone to implement. Here's what you'll discover in this episode: Why building systems around your goals is more important than the goals themselves (and how to automate your way to success)How your circle of influence is secretly sabotaging your money mindset (and what to do about it)The sneaky trap of lifestyle inflation that keeps high earners broke (and my simple strategy to avoid it)Why delaying gratification is one of the most underrated wealth-building tools (plus my 48-hour rule that changed everything)The biggest mistake I made with over $50,000 of my savings (and how you can avoid it)How to use credit cards as a powerful financial tool instead of a dangerous crutchWhy financial success isn't about perfection (and what you should focus on instead) Remember, you don't need to master all seven lessons today.  Just pick one, build the habit, and keep moving forward. Ready to transform your finances with these seven powerful lessons? Click here to listen now>>> Disclaimer: This podcast is intended for educational purposes only and should not be construed as investment advice or a recommendation. Any financial strategies or examples discussed are provided in the context of the theme being explored, and the views expressed are those of the presenter at the time of the recording. Please seek advice from a qualified professional before making any investment decisions.

    19 min
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Ratings & Reviews

5
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8 Ratings

About

The Women of Wealth podcast, hosted by Australia's top financial advisor for women, Tracey Sofra, empowers you to take control of your financial life. Through proven strategies and expert guidance, Tracey helps you navigate personal finance, set authentic goals, and simplify your investment strategy. Whether you're a beginner or looking to level up, this podcast is your guide to unlocking financial freedom and abundance. Subscribe now and join the movement of women claiming their power and prosperity like never before.

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