279 episodes

As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.

Your Digital Marketing Coach with Neal Schaffer Neal Schaffer

    • Business

As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.

    Web3, Marketing and the Ownership Economy [Ovi Negrean Interview]

    Web3, Marketing and the Ownership Economy [Ovi Negrean Interview]

    We have been hearing more and more a out Web3 and the so-called Ownership Economy, but what does it mean and how can it concretely be applied to marketing our product?

    Enter Ovi Negrean, Co-Founder of the social media management tool SocialBee, who has recently launched a new product, ACE Meetings, which has integrated Web3 as a core component of its product.

    Learn all about this fascinating case study and see how you can put the power of Web3 to use for marketing your business!

    Key Highlights

    [02:19] Introduction to Podcast Guest, Ovi Negrean

    [05:40] How Ovi Got Into Software and Entrepreneurship

    [10:12] Launching New Product

    [13:02] What is Web3 Space?

    [17:54] The Process and Tools of Integrating A Product Into Web3

    [20:39] The Value of Getting Into NFT Space

    [24:38] Group Ownership With Ovi's Product

    [28:44] Co-founding Decision

    [30:05] Group Decision Influence

    [35:06] Managing The Community

    [37:58] What is Discord

    [41:06] Connect With ovi

    Notable Quotes
    Social media is just like one part of the whole marketing toolkit. And it's actually maybe depending on your profile, not even the most important part. We want to take the same approach that we did with with social be where we are offering our own flavor of something which maybe is existing, but nevertheless, we try to make it a bit better, have good customer support and good price. And try to innovate around the edges.At the end of the day as any tools, some people will use it for good and some some for bad, but I think is a tool that will definitely change the world in the upcoming years.But offering some sort of ownership to a startup will really incentivize the early adopters.I think for the community, and for that ownership and getting people more active and passionate about your product. That's really the key thing.I think the community part is, even though it's now it's web three, it's still the same type of community building. Sure, maybe the tools have changed a bit, maybe it's not Facebook groups anymore, but it's discord or telegram channels and so on. But it's still interacting with other human beings and trying to, to see what are the shared values and the shared visions that you have, why you bought or all of you came together in this, this specific community, and how you can support each other. Guest Links:
    SocialBee: https://nealschaffer.com/socialbee (affiliate link)Ace Meetings: https://useace.com/meetings/Ovi Negrean on LinkedIn: https://www.linkedin.com/in/ovidiunegrean/Learn More:
    Check Out All of My Podcast Episodes: https://podcast.nealschaffer.comJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload All of My Free EBooks: https://nealschaffer.com/freebies/Subscribe to my YouTube Channel: https://youtube.com/nealschaffer

    • 46 min
    How to Easily Find Influencers for Your Business (Without Using Expensive Tools)

    How to Easily Find Influencers for Your Business (Without Using Expensive Tools)

    With the growing importance of influencer marketing, I still often get asked: Neal, how exactly do we go about finding influencers for our brand?

    While there are tools that can definitely help you, hear me out as I explain how to search for influencers yourself using the social networks themselves.

    This episode is actually a snippet from a new class I am teaching at UCLA Extension on influencer marketing. Hope you enjoy it!

    Key Highlights

    [02:08] How I Teach Influencer Marketing

    [03:29] How to Find Influencers

    [05:55] Where to Begin Your Influencer Search

    [07:33] Performing A Search In Facebook

    [08:48] Finding Different Niches Within the Same Niche

    [11:35] Performing A Search in LinkedIn

    [12:29] Influencer Search in Pinterest

    [14:08] The Core of Influencer Marketing

    [14:58] 99-1 Rule

    Notable Quotes
    In other words, if we're looking at a week's worth of Hawaii travel tips, or maybe the last 20 posts, maybe there's two or three accounts that are getting 70% of the engagement. Those are the people obviously that have a majority share a voice. And those are the people we might want to consider for influencer marketing campaign. So maybe as part of our campaign, we want to go deep with some of the Hawaii travel people. But also we want to leverage some of the general travel people. These are the things that as influencer marketers we begin to think about when we create campaigns and we begin to decide who are the influencers we want to work with.So we might want to consider partnering with them as well, if we think the podcast audience is relevant to our target demographic, so lots of different ways to find influencers, there's not one right or wrong way. But this gives you a collection of tools that you can use to begin to discover who are the people talking about a certain subject, and therefore who are the people that we might want to partner with or collaborate with, because they have the ear or the eyes of all these people or you know, watching videos, listening to podcast, watching reels, social media posts, they have their attention.And that is really the core of influencer marketing of leveraging these people that have other people's attention so that those other people can learn more about our brand and products.Well, there are when you get to a certain subjects, there aren't that many people that are creating content around those subjects. And therefore, you really want to treat them as influencer royalty, even if they don't have a million followers, because there just aren't that many people that are talking about that subject online.But the core fact is that people are influenced by people because they follow them for a reason. And often that follow begins with a search. So take advantage of that.Learn More:
    Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/freebies/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

    • 20 min
    How To Use Social Media To Improve Customer Experiences [Stacy Sherman Interview]

    How To Use Social Media To Improve Customer Experiences [Stacy Sherman Interview]

    I always talk about how social media can and should be used by businesses for more than just mere "promotion" or advertisement - there's nothing social about an ad, even if it is appearing on a feed in a social network.

    While I tend to talk about social media as being a place to collaborate with influencers, it is equally a critical arena that gives you the ability to deepen relationships with your own customers.

    Customer experience marketing expert Stacy Sherman joins me for this interview where she goes into the different ways brands can leverage social media to deepen customer relationships.

    Key Highlights

    [02:56] Introduction of Podcast Guest, Stacy Sherman

    [06:53] Stacy's Journey to Customer Experience

    [10:47] Stacy's Advise to Companies That Are Ready to Leverage Customer Experience

    [12:54] How to Start Customer Experience Audit

    [15:46] It's All About Response

    [18:11] The Power of Connection

    [24:15] Recommended Tools for Competitive Research

    [34:08] Connect with Stacy

    Notable Quotes
    You have to validate what you're doing, what you've designed, does it really meet their needs? And then you fix those gaps, or pain points, sometimes those arise. Response time is essential, because people are watching, and noticing how fast you solve their problem or offer help, even if it's to take it offline. People are watching and so they create a perception of you as a company based on that.That's what customer experience is. It's a feeling that you get that makes you keep coming back.Use social media very carefully for influencing decisions and influencing thought leadership, not selling.I see more companies actually leaning into their staff to have a voice and using it as a way to empower them to advocate for the brand in an authentic way but not selling. It's, it's coming across with sincerity those that are doing it right. And I think it is a powerful marketing tool, and a way to also increase engagement organically.I encourage people to play around, figure out your voice. And keep in mind what we're talking about here, don't come at it as bragging, come at it as take content, you see others talking about and repurpose it reshard with your own commentary. That's, that's influential, that's leadership. Make sure you're using social media to actually get the voice of I guess its customers, prospects, your audience.Guest Links:
    Doing CX Right: https://doingcxright.com/Doing CX Right Podcast: https://podcasts.apple.com/us/podcast/doing-cx-right-podcast/id1573754741Stacy Sherman on LinkedIn: https://www.linkedin.com/in/stacysherman/Links Mentioned:
    Customer Experience Marketing: Why You Must Embrace It to Stand Out as a Business [Dan Gingiss Interview]: https://podcast.nealschaffer.com/138-customer-experience-marketing-why-you-must/Learn More:
    Check Out All of My Podcast Episodes: https://podcast.nealschaffer.comJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload All of My Free EBooks: https://nealschaffer.com/freebies/Subscribe to my YouTube Channel: https://youtube.com/nealschaffer

    • 37 min
    The Future of Facebook is Instagram. Here's How to Adjust Today. [Meta Boost Small Business Studios Report]

    The Future of Facebook is Instagram. Here's How to Adjust Today. [Meta Boost Small Business Studios Report]

    The title of this podcast episode should not have surprised you. The question is, are you still doing social media marketing the same way you have been doing it for years?

    It's time to change.

    I had the opportunity to attend the recent Meta Boost Small Business Studios event in Detroit, Michigan, and it was an excellent reminder both of the need to adjust and adapt our social media marketing strategy as well as an indication of how Meta promotes its social networks (Facebook, Instagram, WhatsApp) to small business owners.

    Listen in for my recap, and hopefully, you will begin the walk on the road of adjustment today.

    Key Highlights

    [01:39] Different Things You Need to Do in Digital Marketing

    [3:00] The 2 Big Takeaways from Meta Boost Event

    [05:19] Start Publishing Reels!

    [07:42] The Focus on Mobile

    [09:24] Boost Option

    [09:40] Meta Blueprint

    [10:18] Meta Boost US

    [14:09] Messaging Tools Provided by Meta

    [14:33] The Standard Functionalities of Meta Messaging Tools

    [16:33] Great Case Studies on Messaging

    [20:27] Instagram Stories vs Reels

    [21:54] How to Create Eye-Catching Images

    [22:52] Stage Your Page

    [29:09] The Three Rs in Creating Reels

    [32:20] Built-In Transition Effects on Reels

    [36:02] Different Content Buckets

    [37:58] 5 Things You Can Starts Doing Today According to Meta

    Notable Quotes
    But regardless, if you're publishing an Instagram, and you're not publishing reels, you really got to ask yourself, when you're going to start to publish reels, I know it takes time to learn them. I do believe if you consume enough of the content on social media and your students, you can begin to discern the patterns. And you can learn how to replicate that for yourself.And if you want to go all in on reels, you need to be mobile first. And now they have developed an application that allows you to be mobile first and how you manage everything. And this is where we think about well, if we're able to message effectively with our customers, it helps us build relationships with them and when new customers.The world is changing, social media is changing, communication is changing. But is your communication strategy changing is really the question here.Instagram is like your gym for creativity. So bring your creativity to Instagram, in your reels, experiment with music drops, and creative tools, even tools like remix, to stand out. And you know what if you do not have the creativity, or the skills to do it, either learn or hire someone who does.So it's about keeping people on the platform. It's about encouraging you. And it's about rewarding those that create reels with greater discoverability, greater visibility, what you do with it comes down to your creativity, your content, and your audience. Learn More:
    Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/freebies/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

    • 41 min
    Keyword Research: The Key to Understanding SEO for Your Business [Hilary Angrove Interview]

    Keyword Research: The Key to Understanding SEO for Your Business [Hilary Angrove Interview]

    Search engine optimization is still a golden opportunity for most companies, but many are still making the same mistake of ignoring a critical piece of the puzzle: Keyword research.

    In this episode, we are going to go deep on SEO - and keyword research - with special guest Hilary Angrove, Director of Growth and Operations at Make Your Mark Today. She will help us all understand:
    The intent of the search determines how you should rank for the keyword. 'Money' keywords are terms your audience is actually using (not necessarily industry words) with high volume and high intentDo not start a blog if you find money keywords - > make evergreen pagesIf you don't have money keywords --> you may want to start a blog or you may to put your resources into other forms of marketing and not SEOI think you will enjoy this holistic view on SEO as much as I did!

    Key Highlights

    [01:23] Introduction of Podcast Guest, Hilary Angrove

    [03:42] Hilary's Journey to Digital Marketing

    [09:48] Keyword Research As An SEO Pillar

    [12:05] Search Intent

    [12:54] Warming Up the Buying Journey

    [17:58] How Hilary Determine Keyword Difficulty

    [20:30] Things to Consider in Keyword Research and Intent

    [28:47] Non-Seo Form of Marketing You Can Invest To

    Notable Quotes 
    What I loved about SEO was just the analytical part of it. And it is a puzzle, the whole thing is a puzzle. And if you can figure out that puzzle, then you can make your client a lot of money, which is great.Google is the judge. But you also got to stay true to yourself. And that is, don't do everything for the judge. They'll see through it, you got to be true to yourself.SEO just mimics real life, your website, your web pages, they're your storefront. And so you just need to operate your store in a way that's like clean, organized, informational, useful, and people are gonna love it.So first thing that I do whenever I'm working with a client, is I build a customer persona. So who is their ideal client, whether that be and you want to look at who's the current client, I mean, a lot of people have already done this for all types of marketing.Go deep on that keyword research, and really look at that intent.You really want to bring it as close to your it's a keyword that matters to you. It's a money keyword, you want it to be as close to your homepage as possible, because you're essentially flagging to Google, hey, this is super important. Guest Links:
    Learn More about Make Your Mark Today: https://www.makeyourmarktoday.ca/Grab Your Free Personalized Google Ranking Mini-Guide:  https://www.makeyourmarktoday.ca/Connect with Hilary on LinkedIn: https://ca.linkedin.com/in/hilaryangroveLinks Mentioned:
    Influencer Marketing for SEOLearn More:
    Check Out All of My Podcast Episodes: https://podcast.nealschaffer.comJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload All of My Free EBooks: https://nealschaffer.com/freebies/Subscribe to my YouTube Channel: https://youtube.com/nealschaffer

    • 47 min
    My Child Wants to Become an Influencer: What Should I Do?

    My Child Wants to Become an Influencer: What Should I Do?

    Have you ever heard your child, or a child that you know, say they want to become an influencer? A YouTuber? A TikToker?

    You'd be surprised as to how often I hear this.

    How should you respond?

    While a knee-jerk reaction might be to shield your child from anything and everything social media, I recommend you look at the whole picture.

    Here are my thoughts on the subject - and even if you don't have a kid I think you'll find this short and sweet episode interesting!

    Key Highlights

    [02:10] My Advice I Give to Parents Whose Children Want to Become Influencers

    [04:08] Strategize With Your Kids

    [04:46] Handling Privacy Issue

    [05:26] Core Skills Your Kid Can Learn By Being An Influencer

    [06:55] Instilling Sense of Confidence and Achievement

    [09:03] Empowering New Generation With Skill Set

    Notable Quotes
    Because I think a lot of parents really freak out about their children wanted to become an influencer, I don't want you to freak out about it, I want you to celebrate it. And I want you to encourage it. And I don't want you to raise a child or foster something that is going to be disingenuous or what have you. But there are a lot of life skills that can be learned from the process of trying to become an influencer. Skills that not only will help children in life, but I also believe they're going to help them in their school.So the advice I always give is, look, there's a lot of things that kids can be involved in, wanting to become an influencer is not a bad thing. Right? I think it requires guidance, some management. But at the end of the day, if they really want to become an influence, well, what do you want to become an influencer in you can actually start this conversation about niches, really, really early on in life with your kids.I think that actually trying to become an influencer gives you the excuse to work with your children to try to find these unique attributes to their personalities, to their experiences.It begins this effective, it doesn't matter if they become an influence or not. They start to acquire literacy in digital marketing. And that is huge. Now later in life before they're in university, when they're still in high school, they can apply to internships, where they can actually help local nonprofits, local businesses.And I believe it instills children with a sense of confidence, a sense of achievement, obviously, for their own brand wanting to become an influence, it's one thing, but leveraging those core skills for others, is where they really learn about themselves. I believe they gain confidence.You should be able to give opportunity to these children, you can help them and they can help you.So the next time you hear your child or someone's child talking about wanting to become an influencer, Don't roll your eyes. Look at the potential positives. I mentioned. There's negatives, the privacy issue, I get it right. There are ways around it, but encourage, let them learn those skills that will really help them and you hopefully, if you play your cards right or if you have that need or a friend's business, I mean it will be helpful. It is an absolute Win, win win.Learn More:
    Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/freebies/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.neal

    • 12 min

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