Your Marketing Mates

Isabelle Debnam & Liz Ballantyne
  • 4.9 (15)
  • MARKETING
Your Marketing Mates

Meet Your Marketing Mates - Belle and Liz. Finding a mentor can be difficult, particularly early on in your marketing career. We want you to think of us as your marketing mentors, or mates. In each episode we will discuss a single theme by sharing personal experiences and marketing advice. Sit back, relax and settle in for a chat with your mates.

  1. S7E4 - GROW Time: A mentorship model that actually works

    19 MAY

    S7E4 - GROW Time: A mentorship model that actually works

    In this episode, we’re unpacking a tool that can take your mentorship conversations from “nice chat” to “game-changing”: the GROW model. Whether you’re formally mentoring someone or just the go-to person for career advice in your team, the GROW framework is a simple but powerful way to guide your chats and actually help people make progress. Here’s the quick version: Goal – What are they trying to achieve? Reality – Where are they right now? Options – What could they do? Way Forward – What will they do next? We’ll walk you through how to use each step, share tips from our own mentoring experiences, and chat about how this model helps cut through the fluff and build real momentum. Have you used the GROW model before, or keen to try it out? Let us know by connecting with us on LinkedIn @yourmarketingmates. If you found this episode helpful, share it with a fellow mentor (or mentee!) in your world. See you next ep, mates. Belle & Liz.

    15 min
  2. S7E3 - Why stay interviews matter (more than exit interviews)

    1 MAY

    S7E3 - Why stay interviews matter (more than exit interviews)

    In this episode, we’re diving into a topic that we think more leaders and people managers should know about: stay interviews. You’ve probably heard of exit interviews - those conversations you have when someone has already decided to leave. The problem? By then, it’s too late to change anything. Stay interviews flip that script. What is a Stay Interview? A stay interview is a proactive conversation between a leader and a team member designed to uncover what’s working, what’s not, and what might help keep that person around. It’s all about listening, understanding, and, ideally, retaining your team before they start looking elsewhere. We're curious to hear whether you're already doing stay interviews with your team and how that has impacted morale and retention. Let us know by connecting with us on LinkedIn @yourmarketingmates. If you found this episode helpful, don't forget to share it with your friends and colleagues!  See you next ep, mates.   Belle & Liz.

    8 min
  3. S7E2 - Chats with our mate Ashton Tuckerman: MBA Musings

    4 MAR

    S7E2 - Chats with our mate Ashton Tuckerman: MBA Musings

    Welcome back, Marketing Mates! In S7E1, we hinted at some incredible guests this season, and we’re thrilled to kick things off with our friend, industry mentor, and all-around marketing powerhouse, Ashton Tuckerman. With over a decade of industry experience, Ashton’s career has spanned everything from content, brand, social media, PR and more. With an impressive amount of experience in the startup world, Ashton has recently stepped into the role of GM at a Brisbane-based digital agency.  In this episode, Ashton generously shares her career journey and what led her to pursue an MBA. We also dive into… What is an MBA? Spoiler: It’s a Master in Business Administration or as Ashton refers to it “CEO Training” Key learnings and her time studying at UQ and Harvard (Yes, THE Harvard) Balancing study and work Career growth and advice You can connect with Ashton on LinkedIn @AshtonTuckerman and subscribe to her Growth Mode Newsletter here: https://www.linkedin.com/newsletters/7059775580778418176/    Thanks for tuning in, mates!  See you next time. Belle & Liz. x

    37 min
  4. S7E1 - We're back! What's been happening & 2025 word of the year

    16 FEB

    S7E1 - We're back! What's been happening & 2025 word of the year

    Hello Marketing Mates! It's great to be back.  We were a little MIA in 2024 with some exciting professional and personal milestones and life events, but we are back for another season (Season 7 - can you believe it!) and spicing up our content a little this year.  After taking a look at our analytics and hearing your feedback we have some very exciting episodes in the pipeline, as well as some conversations with inspiring industry professionals. Without further ado, tune into the ep and don't forget to stay connected with us on Instagram and LinkedIn.  Instagram - @yourmarketingmates LinkedIn - linkedin.com/your-marketing-mates Belle & Liz. x

    21 min
  5. S6E10 - Email etiquette dos and don'ts

    28/09/2023

    S6E10 - Email etiquette dos and don'ts

    Emails are often a huge part of our life as marketers, whether it's outbound comms, campaign-based, or even in the day-to-day of account and stakeholder management. In this episode, we are spilling the tea on our 10 tips for writing better emails – from emojis to weasel words and the use of punctuation. Are there any email dos and don’ts that are top of your list? Please let us know on socials… Instagram - @yourmarketingmates  LinkedIn - linkedin.com/your-marketing-mates    And if you’re enjoying the pod, don’t forget that you can leave us a review on Spotify and Apple Podcasts. Ta ta for now! Belle & Liz. x

    14 min
  6. S6E9 - The ABCs of common marketing terms

    03/08/2023

    S6E9 - The ABCs of common marketing terms

    Mates, we’re back! It’s been a hot minute between episodes because life has been all kinds of busy, but we’re here and happy to be back in your ears. This week we’re channeling some Sesame Street energy and sharing the A-Z of 26 common marketing terms that you need in your vocabulary. We know as marketers that we can throw a lot of acronyms and slang around (guilty!), so hopefully this equips you the next time you head into a team meeting or strategy session. Without further ado, let’s dive in…   If you haven’t already, don’t forget to connect with us on socials: Instagram - @yourmarketingmates LinkedIn - linkedin.com/your-marketing-mates   And if you’re enjoying the pod, you can leave us a review on Spotify and Apple Podcasts. Belle & Liz. x

    16 min

  7. 30/04/2023

    S6E8 - Resource Roundup: Social media tips, thought leadership podcasts, books and tech!

    For those of you that have been tuning in for a while, you’ll know we always look forward to our Resource Roundup episodes. Settle in for a special roundup for your week ahead. Culture Amp - Culture First podcast Women In Digital Membership  Marketing Millennials - Socials, podcast, and newsletter Cat Matson podcast - “Speaking with Confidence” The Panic Years by Nell Frizzell (book) Brianna Johnston - Social Media Expert & Business Coach SEMrush -  platform often used for keyword research and online ranking data BorrowBox - borrow eBooks and eAudiobooks free from your library   Thanks for tuning in, mates! Don’t forget you can connect with us on socials: Instagram - @yourmarketingmates LinkedIn - linkedin.com/your-marketing-mates   And if you’re enjoying the pod, you can leave us a review on Spotify and Apple Podcasts.  Belle & Liz. x

    16 min

  8. 05/04/2023

    S6E7 - Chats with our mate Linh Diep: Assisterhood expansion & application tips!

    This week we had the absolute pleasure of sitting down with Linh Diep, two-time B&T 30 Under 30 Winner, Founder of Assisterhood and all-round amazing human being! For those of you that aren’t familiar with Assisterhood, it’s a mentorship program for up-and-coming talent in creative industries. Since its inception in 2018, the program has expanded to over 60 mentors in three states (QLD, VIC, NSW), and its impact has grown year-on-year. Tune in to hear more about the program and get some insider tips on how to make your application really shine! .. You can learn more about the Assisterhood mentorship program at assisterhood.com.au - applications close Friday 14th April 2023. Want to stay up to date on all things Assisterhood? Connect with Linh here: https://www.linkedin.com/in/linhhdiep/ Follow Assisterhood on LinkedIn and Instagram    We'll see you next week, mates! Belle & Liz. x

    28 min
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4.9
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About

Meet Your Marketing Mates - Belle and Liz. Finding a mentor can be difficult, particularly early on in your marketing career. We want you to think of us as your marketing mentors, or mates. In each episode we will discuss a single theme by sharing personal experiences and marketing advice. Sit back, relax and settle in for a chat with your mates.

Information

  • Creator
    Isabelle Debnam & Liz Ballantyne
  • Years Active
    2020 - 2025
  • Episodes
    75
  • Rating
    Clean
  • Show Website
    Your Marketing Mates

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