52 episodes

Meet Your Marketing Mates - Belle and Liz. Finding a mentor can be difficult, particularly early on in your marketing career. We want you to think of us as your marketing mentors, or mates. In each episode we will discuss a single theme by sharing personal experiences and marketing advice. Sit back, relax and settle in for a chat with your mates.

Your Marketing Mates Isabelle Debnam & Liz Ballantyne

    • Business
    • 4.9 • 14 Ratings

Meet Your Marketing Mates - Belle and Liz. Finding a mentor can be difficult, particularly early on in your marketing career. We want you to think of us as your marketing mentors, or mates. In each episode we will discuss a single theme by sharing personal experiences and marketing advice. Sit back, relax and settle in for a chat with your mates.

    S5E1 - Social media updates hot off the press! The latest changes to Instagram, TikTok, Pinterest, LinkedIn, Facebook & Twitter

    S5E1 - Social media updates hot off the press! The latest changes to Instagram, TikTok, Pinterest, LinkedIn, Facebook & Twitter

    Welcome back, marketing mates! We’re back from our break and kicking off Season 5 with all the social media updates that have been rolling out over the last little while. This episode is a great way to quickly get up to speed and impress Gen Z in your next team meeting. ;)
    We truly have jam-packed this ep! Tune in to hear more about…
    Instagram:
    Reel updates Grid pinning Get a Quote button LinkedIn:
    Highlight career breaks Profile video tools Native carousel posts TikTok:
    TikTok Duets TikTok Lives Trending hashtags, memes, songs Facebook:
    Inbox promotional messages  New transparency tools for social, political and electoral ads Pinterest:
    Pinterest Predicts 2022: audience and category trends Twitter:
    Global accessibility features   
    We hope you enjoyed this episode as much as we loved recording it. If you have any additional social marketing tips, tricks and hacks we’d love to hear from you.
    You can connect with us on:
    LinkedIn Instagram See you next week!
    Belle & Liz. X

    • 19 min
    S4E13 - Resource Roundup: Marketing tools, websites and inspiration that you need in your life

    S4E13 - Resource Roundup: Marketing tools, websites and inspiration that you need in your life

    Hey mates! Welcome to the final episode of Season 4. We’re wrapping the season with one of our favourite types of episodes and each sharing four marketing resources that we’re loving right now. 
    Belle’s resources:
    Adam Mosseri - Head of Instagram (IGTV) @mosseri Answerthepublic.com  - social listening for content Trello - project management tool Notion - project management and note-taking software Liz’s resources:
    Moz Beginners Guide To SEO  Thriving in Business  podcast by Katie Martel & Rachel Callan Freelancing Gems - freelancer jobs marketplace for women  Not another newsletter by Dan Oschinsky Let us know if you’ve used any of these resources and what you think? Or, if you've come across a resource that you'd love to share with us!
    We’re taking a little break for a couple of weeks while we cook up some juicy episodes for Season 5. While you’re waiting for us to come back, feel free to connect with us on socials and let us know if you have any episode requests (or just say hello).
    Instagram - @yourmarketingmates LinkedIn - /your-marketing-mates See you soon!
    Belle & Liz. x

    • 12 min
    S4E12 - Chats with our mate Brooke Dobbie: Crafting a freelance career

    S4E12 - Chats with our mate Brooke Dobbie: Crafting a freelance career

    We’re delighted to share our second episode in the “Chats with our mates” series. We had the pleasure of chatting with Brooke Dobbie, a Gold Coast based creative who has successfully established her freelance career and lifestyle.
    If you’re exploring the possibility of going out on your own or starting a side hustle, this episode is for you. We discuss:
    How to tap into your professional network Figuring out your rates Where you can look to find freelancer projects Highlights and challenges of going out on your own The skills and experience that are incredibly valuable when starting your own business Brooke’s career has seen her as a Senior Graphic Designer and Art Director in both boutique and large scale advertising agencies, which gave her the valuable skills and industry connections to pursue her professional goals.
    You can connect with Brooke on Instagram or LinkedIn to continue the conversation:
    linkedin.com/in/brookedobbie/ instagram.com/brooke.dobbie/ If you enjoyed this episode or have a recommendation for our “Chats with our mates” series, please let us know via our social channels!
    Instagram - @yourmarketingmates LinkedIn - /your-marketing-mates  
    See you next week, mates!
    Belle & Liz. x

    • 41 min
    S4E11 - QR Codes: The marketing comeback of the century!

    S4E11 - QR Codes: The marketing comeback of the century!

    Imagine telling yourself 3 years ago that someday in the near future you’d be using QR codes on a daily basis! We certainly never would have believed it…
    QR (quick response) codes are now considered one of the most effective tools for personalising your marketing campaigns and user experience thanks to their ‘trackability’ and easy implementation.
    Here are a couple of free QR code generators you can experiment with:
    www.qrcode-monkey.com www.qrstuff.com Know of any particularly creative uses for QR codes? Let us know where you’ve used or spotted them!
    Belle & Liz. x
    Connect with us on socials:
    Instagram - @yourmarketingmates LinkedIn - /your-marketing-mates 

    • 14 min
    S4E10 - Marketing trends: Consumers in control, short-form video, the Cookiepocalypse, inclusive advertising, and more!

    S4E10 - Marketing trends: Consumers in control, short-form video, the Cookiepocalypse, inclusive advertising, and more!

    The digital marketing world moves incredibly fast! New channels and marketing trends are popping up every couple of months, consumer needs and expectations have shifted dramatically, and we are definitely not out of the woods when it comes to changes with data and privacy.
    In this episode we’re chatting about 5 major trends that we’re seeing in the marketing industry:
    Consumers being in control Short-form video content Brands soul-searching for greater purpose The “Cookiepocalypse” Inclusive advertising done authentically What other marketing trends are you seeing? Let us know by connecting with us on socials.
    Instagram - @yourmarketingmates LinkedIn - /your-marketing-mates  
    If you’re enjoying our podcast, please leave us a review on Spotify or Apple Podcasts.
    Belle & Liz. x

    • 17 min
    S4E9 - Why you need multiple mentors: 6 mentor types and how to approach them

    S4E9 - Why you need multiple mentors: 6 mentor types and how to approach them

    We know it sounds controversial, but did you know you’re allowed to have more than one mentor?! Yes, really. Having multiple mentors allows you to tap into their skills and experience for different problems.
    In this episode, we discuss mentor mapping,  how to approach a prospective mentor, and the 6 different types you mentors you should have in your life:
    Work Wife / Best Work Friend The Pusher The Cool Kid The Expert The Outsider Your Younger Self If you’re interested in a more formal mentorship program, head over to assisterhood.com.au - the 2022 Assisterhood program is launching in QLD and VIC this week!
    If you have any questions about mentorship or this episode, please get in touch. We’d love to help.
    Instagram - @yourmarketingmates LinkedIn - /your-marketing-mates  
    Belle & Liz. x

    • 16 min

Customer Reviews

4.9 out of 5
14 Ratings

14 Ratings

hambuuuurg ,

Excellent snapshot

Great snapshot of the Google Analytics fundamentals! I wish a podcast like this was around when I first started my career :)
Must admit, it’s been a couple of years since I’ve trawled through GA capturing all the data I could find, but this reminded me how vital it is for knowing your audience. BRB, off to do the analytics free course!

Kaylastar111222 ,

Great podcast for marketers!

This is a great podcast for marketers looking for some fast facts about all of the tools that are available to us in the modern era. Keep up the great work ladies!

SharingASmile. ,

Great podcast!

I love how Liz and Belle make you feel like you’re just having a chat with two friends. But at the same time, the podcast is so informative and inspiring. 5 stars!

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