100 episodes

Small Podcast lessons (less than 9 minutes) with big value to help you plan, launch, and grow your podcast from Hall of Fame Podcaster Dave Jackson

Your Podcast Consultant Dave Jackson

    • Business

Small Podcast lessons (less than 9 minutes) with big value to help you plan, launch, and grow your podcast from Hall of Fame Podcaster Dave Jackson

    Don't Let Your Podcast Die With Your Editor

    Don't Let Your Podcast Die With Your Editor

    Today I help you avoid a podcasting headache such as finding out you don't own your show.
    Summary Podcast ownership and control. 0:00
    David Jackson advises maintaining ownership of podcasts by controlling hosting and credit cards.
    Starting a podcast for a big company with IT control issues. 1:39
    Company faces challenges when starting a podcast due to embezzlement by former employee Joey.
    Control of podcast shows and COVID-related challenges. 3:37
    David Jackson discusses the importance of control over one's show in the audio transcript.
    Trust and payment in podcast editing. 4:39
    David Jackson advises podcasters to prioritize trust in their relationships with editors and clients to avoid common pitfalls.

    Follow the Show and Never Miss an Episode
    Apple - Spotify - Pocket Casts - Amazon Music
     
    READY TO START YOUR PODCAST?
    When you join the School of Podcasting you get:
    Step-by-step tutorials
    A private podcast mastermind filled with brilliant podcasters
    Unlimited one-on-one consulting (not a typo)
    A 30-day money-back guarantee
    Join today at www.schoolofpodcasting.com/consultant
     

    • 6 min
    Unveiling the Truth About Programmatic Ads in Podcasting

    Unveiling the Truth About Programmatic Ads in Podcasting

    Today's episode, "Unveiling the Truth About Programmatic Ads in Podcasting," is all about diving deep into the world of programmatic advertising for podcasts. We're going to have some fun with math as we explore the payouts and strategies behind programmatic ads. We'll compare host read ads to programmatic ads and see how they stack up in terms of earning potential. Plus, we'll discuss alternative ways to monetize your podcast, such as private podcasts and membership models. Whether you're a seasoned podcaster or just getting started, I've got valuable insights for you on planning, launching, growing, and monetizing your show.
    READY TO START YOUR PODCAST?
    When you join the School of Podcasting you get:
    Step-by-step tutorials
    A private podcast mastermind filled with brilliant podcasters
    Unlimited one-on-one consulting (not a typo)
    A 30-day money-back guarantee
    Join today at www.schoolofpodcasting.com/consultant
    Mentioned In This Episode
    School of Podcasting
    Profit From Your Podcast
    Programmatic Income Calculator (Advertisecast)
    Supercast
    Patreon
    Substack
    Timeline
    00:00 A Better Strategy Than Reruns
    00:34 30 Percent Chance
    00:58 Raised on Radio
    01:33 Host Read Ads
    01:45 Programmatic Ads
    02:13 400 Downloads
    02:35 ADD MORE ADS!
    02:57 There are Other Options "Supercast" 
    04:07 Brand Alignment
    04:38 Profit From Your Podcast "Profit From Your Podcast" 
    04:54 Substack "My Substack Site" 
    05:40 Be Careful With Free Stuff
    This show originates from https://www.podcastconsultant.com/165

    • 7 min
    Podcast Stats Unraveled: Key Metrics to Focus on and Ones to Disregard

    Podcast Stats Unraveled: Key Metrics to Focus on and Ones to Disregard

    In this episode of Your Podcast Consultant, I delve into the world of podcast statistics. We explore the obsession with stats and which ones are truly valuable for podcasters. From monthly download figures to completion rates, I provide insight into what metrics matter and why. Get ready to gain a deeper understanding of podcast analytics and how they can impact the success of your show.
    READY TO START YOUR PODCAST?
    When you join the School of Podcasting you get:
    Step-by-step tutorials
    A private podcast mastermind filled with brilliant podcasters
    Unlimited one-on-one consulting (not a typo)
    A 30-day money-back guarantee
    Join today at www.schoolofpodcasting.com/consultant
     Timeline
    00:00:03 - Opening 
    00:00:32 - Obsessing Over Stats 
    00:01:12 - Monthly Stats Are Crap 
    00:03:13 - What are Good Stats? 
    00:04:09 - What Stat To Pay Attention To 
    00:05:35 - Join the School of Podcasting 
    Mentioned In This Episode
    podcastsconnect.apple.com (Apple's Dashboard)
    podcasters.spotify.com

    • 6 min
    When You SHOULD NOT Start a Podcast

    When You SHOULD NOT Start a Podcast

    Hey there, podcasters! In this episode of Your Podcast Consultant, I delve into an important topic: why you should hold off on starting a podcast until you have a clear vision for your content. Drawing from my extensive 18 years of podcasting experience, I highlight the potential pitfalls of investing in expensive equipment too soon and stress the value of developing compelling podcast ideas first. I share real-life examples and offer practical advice on how to approach podcast planning, launching, and monetization. Plus, we feature a testimonial from Mark Lawley of Practical Prepping that underscores the impact of strategic podcasting. Join me, Dave Jackson, as I guide you through the essential steps to podcasting success.
    Avoid this mistake!
    Save Money, Start Smart: The Essential Steps Before Buying Podcast Equipment
    Key takeaways:
    1. Starting a podcast? Don't underestimate the power of planning. Instead of rushing to buy expensive gear, take the time to identify 10 potential topics you're passionate about. Let your enthusiasm guide your direction.
    2. Mark Lawley's success story from the Practical Prepping podcast is a testament to starting small and growing steadily. From humble beginnings with a $30 recorder to upgrading to the PodTrak P4, their gradual approach reaped long-term rewards.
    3. Seek guidance from a seasoned mentor like Dave Jackson who provides tailored support for podcasters. Whether you need help with planning, launching, or monetizing your podcast, a trustworthy consultant can make all the difference.
    Mentioned In This Episode
    School of Podcasting
    Practical Prepping Show
    Zoom Podtrak P4 Recorder
    Follow the Show and Never Miss an Episode
    Apple - Spotify - Pocket Casts - Amazon Music
     

    • 7 min
    Setting the Scene for Success: Choosing the Right Recording Environment for Your Podcast

    Setting the Scene for Success: Choosing the Right Recording Environment for Your Podcast

    Welcome to this episode of Your Podcast Consultant. I'm your host, Dave Jackson, and today, I'll be sharing some valuable insights on ensuring that you are recording your podcast in the right environment. Using a relatable analogy, I'll discuss the common mistakes podcasters make when selecting recording locations and the impact on their audio quality and overall listener experience.
    I'll also provide practical advice on equipment choices and highlight the potential dangers of recording while driving. Join me as we explore the key factors that contribute to podcasting success, and learn how to navigate common pitfalls to set your podcast in the right direction.
    Points:
    00:00 Podcasting in a car is good for recording, not driving.
    03:43 Record with good equipment, edit on computer.
    06:51 Dave Jackson wants to be your podcast consultant.
    READY TO START YOUR PODCAST?
    When you join the School of Podcasting you get:
    Step-by-step tutorials
    A private podcast mastermind filled with brilliant podcasters
    Unlimited one-on-one consulting (not a typo)
    A 30-day money-back guarantee
    Join today at www.schoolofpodcasting.com/consultant
    Mentioned In This Episode
    Zoom Podtrak P4
    Samson Q2U Microphone
    Audacity Software
    Libsyn Media Host
    Follow the Show and Never Miss an Episode
    Apple - Spotify - Pocket Casts - Amazon Music
     

    • 9 min
    Say No to Reruns: Increase Your Podcast Downloads with this Smart Strategy

    Say No to Reruns: Increase Your Podcast Downloads with this Smart Strategy

    Today we talk about the common podcasting dilemma of whether to rerun old episodes or take a break. I offer a fresh perspective on this issue, emphasizing the importance of leveraging previous content in a way that can boost engagement and downloads.
    I outline a creative strategy for promoting older episodes to listeners, ultimately driving traffic to the podcast's back catalog. With actionable advice and a touch of humor, I  encourage podcasters to think outside the box and make the most of their existing content. Tune in as I share valuable insights and expert tips to help podcasters navigate this recurring challenge.
    READY TO START YOUR PODCAST?
    When you join the School of Podcasting you get:
    Step-by-step tutorials
    A private podcast mastermind filled with brilliant podcasters
    Unlimited one-on-one consulting (not a typo)
    A 30-day money-back guarantee
    Join today at www.schoolofpodcasting.com/consultant
    Mentioned In This Episode
    Podcast Promotion 101
    Launching a Podcast in 2021
    Do I Need A Website For My Podcast?
    How Long Does it Take to Grow Your Podcast
    Follow the Show and Never Miss an Episode
    Apple - Spotify - Pocket Casts - Amazon Music
     

    • 4 min

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