703 - Mastering Direct Mail Magic: How Mike Gunderson Crafts Winning Campaigns for Major Brands Table Rush Talk Show!

In this episode, Mike Gunderson, the founder of Gunderson Direct, unveils the intricacies of direct mail marketing. He discusses his journey from starting in the home loans sector to leading successful campaigns for renowned clients like Adobe, PayPal, and Wells Fargo. Mike emphasizes the importance of analytics in direct mail, the effectiveness of precision targeting, and the innovative approaches to improve response rates. Key topics include the evolution of mailer strategies, the power of personalized campaigns, and the role of direct mail in a digital world.