7 min

Big streaming hits translate into big demand for toys Marketplace Tech

    • Technology

It’s the holiday shopping season, as if you needed to be reminded of that little stress bomb. If you need ideas for what to get the kids in your life, you can probably figure it out based on what they like to watch. Maybe they’re into “The Mandalorian” or the “He-Man” reboot. Maybe they just want to watch the same episode of “PAW Patrol” over and over and over again. Marketplace’s Jed Kim speaks with Madeleine Buckley, who covers the industry for The Toy Book, and she says it’s true that TV has always been fodder for selling toys to kids, but with streaming platforms shifting how we watch, the toy business model keeps evolving.

New Investors Week: Your first donation to Marketplace goes TWICE as far with a dollar-for-dollar match from the Investors Challenge Fund! Give Now

It’s the holiday shopping season, as if you needed to be reminded of that little stress bomb. If you need ideas for what to get the kids in your life, you can probably figure it out based on what they like to watch. Maybe they’re into “The Mandalorian” or the “He-Man” reboot. Maybe they just want to watch the same episode of “PAW Patrol” over and over and over again. Marketplace’s Jed Kim speaks with Madeleine Buckley, who covers the industry for The Toy Book, and she says it’s true that TV has always been fodder for selling toys to kids, but with streaming platforms shifting how we watch, the toy business model keeps evolving.

New Investors Week: Your first donation to Marketplace goes TWICE as far with a dollar-for-dollar match from the Investors Challenge Fund! Give Now

7 min

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