44 episodes

The Fearless Thinkers podcast, hosted by Rick Cheatham and Masami Cookson, personalizes BTS's perspective on the people side of strategy. Fearless Thinkers is produced by Masami Cookson, Nicole Hernandez, and Aron Towner. Special thanks to Joe Holeman, Chris Goodnow, Meghan McGrath, and Roanne Neuwirth for their invaluable help.

Fearless Thinkers The BTS Podcast

    • Business

The Fearless Thinkers podcast, hosted by Rick Cheatham and Masami Cookson, personalizes BTS's perspective on the people side of strategy. Fearless Thinkers is produced by Masami Cookson, Nicole Hernandez, and Aron Towner. Special thanks to Joe Holeman, Chris Goodnow, Meghan McGrath, and Roanne Neuwirth for their invaluable help.

    Yumi Joins BTS: A New Era of Empowered, Inclusive Change

    Yumi Joins BTS: A New Era of Empowered, Inclusive Change

    In this episode of Fearless Thinkers, Rick Cheatham, hosts Katy Young, Senior Vice President and Partner at BTS, and Emanuele Scotti, Co-founder and CEO of Yumi, a recent addition to the BTS family. Emanuele unveils the fascinating story behind Yumi’s evolution into a powerhouse of HR innovation, drawing inspiration from the collaborative spirit of Waze. Discover how Yumi, their groundbreaking tool, harnesses collective intelligence to empower individuals within organizations, making change not just manageable, but thrilling. Katie shares insights on inclusive change and the thrilling challenge of scaling it across diverse organizations.
    For a transcript, click here.

    • 21 min
    Decoding decision making: Unraveling the complexity of organizational dynamics

    Decoding decision making: Unraveling the complexity of organizational dynamics

    Join Rick Cheatham as he explores the intricacies of decision-making with Emma Nyström, Associate Director and Libby MacKenzie, Director. Together, they dissect the four essential elements—authority, evidence, social dynamics, and committed action—and offer practical strategies for improving decision-making processes. From reframing authority structures to fostering psychological safety, this episode provides actionable insights for leaders navigating the complexities of decision-making in today’s dynamic.
     
    For a transcript, click here.

    • 21 min
    5 global macrotrends poised to change your business

    5 global macrotrends poised to change your business

    In the most recent episode of Fearless Thinkers, we feature Henrik Ekelund, innovative Founder and Chairman of BTS Group. He talks about his new ventures since transitioning from CEO to Chairman. Henrik shares insights of five current global macrotrends that are impacting every corporate’s success and resilience. Henrik also shares from his research on national prosperity – what are the key components that underpin thriving countries.
    For a transcript, click here.

    • 20 min
    Decoding decision-making: Navigating organizational and individual realities

    Decoding decision-making: Navigating organizational and individual realities

    Effective decision-making has the power to accelerate growth and drive your organization forward, achieving key milestones and outcomes faster, while ineffective decision making can paralyze organizational progress altogether. In this episode of Fearless Thinkers, Abbey Bonham, Principal, and Libby MacKenzie, Director, sit down with Rick Cheatham, CMO, to unpack what decision-making looks like in organizations today, the impact of AI, and the key moves you can make to level-up decision-making for yourself and your teams.
    For a transcript, click here.

    • 20 min
    Anchoring go-to-market process and methodology to the customer journey

    Anchoring go-to-market process and methodology to the customer journey

    "There's a premium here on meeting the customer where they are. We can understand their buyer's journey, but if we don't adjust the resources that we need to bring at specific points, then it's a miss," says Barbara Adey, VP, in this episode of Fearless Thinkers. Barbara and Jason Davis, Senior Director, sit down with Rick Cheatham, CMO, to discuss their customer-centric approach to sales methodology and process.
    For a transcript, click here.

    • 17 min
    The Growth Prescription, a podcast for healthcare sales professionals: a value-based approach to sales with Per Ståhle

    The Growth Prescription, a podcast for healthcare sales professionals: a value-based approach to sales with Per Ståhle

    Per Ståhle, René Groeneveld, and Alan Gentry share ideas for healthcare organizations' go-to-market teams to unlock beneficial revenue growth.
    For a transcript, please click here.
    Learn more about our Go-to-market services.

    • 15 min

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