Women WithAI WithAI FM️

Fern Potter, Senior Vice President of Strategy and Partnerships at Multilocal Media, discusses the use of AI in the media industry. She highlights the importance of data quality and ethics in AI models and the need for human oversight, she emphasises the need for AI to be used responsibly and for the data bias to be addressed, she discusses the impact of AI on journalism and content production and the challenges of maintaining privacy in the AI era. Potter concludes by expressing her excitement about the potential of AI and the need for a collaborative approach to ensure its positive impact.
Takeaways
Data quality and ethics are crucial in AI models to ensure accurate and unbiased results.Human oversight is necessary to mitigate risks and ensure responsible AI use.AI has the potential to revolutionise journalism and content production, but careful consideration is needed to maintain trust and authenticity.Privacy is a significant concern in the AI era, and regulations are necessary to protect individuals and businesses.Collaboration and a holistic approach are essential to harness the full potential of AI and address its challenges.

Welcome to Episode 7 of Women WithAI, where we are thrilled to have Dr. Catherine Breslin, a leading AI consultant and machine learning scientist, join us to unpack the complexities of AI technologies and the gender disparities in the tech world.
In this conversation, we'll examine how biases enter our AI tools, examining everything from voice recognition to language models.
Dr. Breslin will share insights from her remarkable career, shedding light on her hands-on experiences and leadership roles. She'll discuss everything from algorithmic biases to the potential of multi-modal AI models. She'll also highlight the critical need for diversity in tech, emphasising strategies to encourage more women to enter and excel in this field.
By the end of our discussion, we'll better understand the significant role human oversight plays in shaping ethical AI and the importance of challenging norms to make technology inclusive and equitable for everyone. Stay with us.

In this episode, Louise Brogan, a specialist social media consultant, discusses the impact of AI on social media, particularly on platforms like LinkedIn. Louise shares her journey from being an IT professional to becoming a social media expert and how AI has become a valuable tool in her work. She highlights the importance of using AI as a tool to enhance content creation and research rather than relying on it to generate content entirely. Louise also emphasises the need for human interaction and the human touch in social media, as people prefer to connect with real individuals rather than AI-generated content.
Takeaways
AI can be a valuable tool in social media, particularly in content creation and research.Using AI to enhance content and generate ideas can save time and provide a starting point, but it's important to add a human touch and personalise the content.LinkedIn has integrated AI features, such as profile enhancement, post suggestions, and message responses, but it's crucial to use them mindfully and maintain authenticity.AI-generated content should be labelled as such to ensure transparency and help users distinguish between human-generated and AI-generated content.Human interaction and the human touch are still highly valued in social media, as people prefer to connect with real individuals rather than AI-generated content.

Natalia Talkowska, CEO and founder of Natalka Design shares her journey as an entrepreneur and the impact of AI on her business. She discusses the importance of human creativity and the role of AI in visual storytelling. Natalia also introduces Visualise Futures, a project that explores AI breakthroughs in various industries. Natalia emphasises the need for a balance between AI and human involvement, particularly in healthcare. Additionally, she highlights the power of drawing and in-person connections in fostering creativity and well-being.
Takeaways
AI has had a significant impact on Natalka Design, allowing for faster ideation and reducing administrative tasks.The human element is crucial in visual storytelling, as AI is limited in its ability to think creatively and understand context.Visualise Futures explores the potential of AI in various industries, focusing on problem-solving and human connection.In healthcare, AI can assist doctors in note-taking and translating complex diagnoses, but the human doctor-patient relationship remains essential.Doodly Doo, an immersive drawing experience, empowers individuals to embrace their creativity and connect with others.Video communication is a powerful tool for building connections and understanding, and in-person interactions are still vital for well-being and innovation.

Julia Linehan, founder and CEO of The Digital Voice, discusses her experience with AI tools in the PR and ad tech industry. She emphasises the importance of balancing AI with human creativity and highlights the need to spot and avoid vanilla content. Julia also addresses the biases in AI and the challenges of representation, particularly in art history. She encourages women to embrace AI and take advantage of the level playing field it offers. Julia concludes by recommending testing and researching AI tools and joining AI communities for support and knowledge sharing.
Takeaways
Balance AI with human creativity to avoid vanilla content and maintain engagement.Be aware of biases in AI and work towards more inclusive representation.Embrace AI as an opportunity for women to have a level playing field in the industry.Use AI tools with caution, focusing on efficiency and saving time while maintaining creativity.

In this conversation, Izabela Russell discusses her experience working with AI in the audio production industry and the role of women in this field. She explains how her company, Music Radio Creative, has embraced AI technology and the potential impact it may have on voiceover artists. Izabela also shares her insights on the future of AI and the importance of maintaining a human touch. 
Takeaways
Addressing cultural and gender biases is crucial in AI systems to ensure equal representation and diversity.AI has the potential to greatly impact healthcare, but biases in data must be corrected to avoid repeating existing problems.Ethical considerations are essential in AI development, and there is a need for more women to have a voice in the AI community.Age-appropriate AI tools are necessary to protect children and shape their perception of gender roles.The rapid advancement of AI technology raises concerns about its impact on society and the need for ongoing discussions and research.
Links relevant to this episode:
Izabela Russell | LinkedInHer starring Joaquin PhoenixTimnit Gebru | LinkedInFast Like a Girl: A Woman's Guide to Burning Fat, Increasing Energy, and Balancing Hormones with the Healing Power‎Audio Unicorn on Apple PodcastsRadio Jingles, DJ Drops, DJ Jingles, Podcast Intros, Voices Overs — Music Radio Creative