1 hr
#142: Strategy | Jason Lemkin on What Makes a Great VP Marketing in SaaS, Working with the CEO, and Lessons from SaaStr Exit Five: B2B Marketing with Dave Gerhardt
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- Marketing
Dave is joined by Jason Lemkin. Jason is the founder of SaaStr, the world’s largest community of SaaS executives, founders, and entrepreneurs. Before SaaStr, Jason founded EchoSign, which was sold to Adobe in 2011.
They discuss
Why Jason started SaaStrWhat makes a great VP of Marketing in SaaS and how to hire oneHow tech and SaaS have changed since 2020CROs vs CMOsImportance of alignment between the CEO and marketing teamTimestamps
(00:00) - - Intro
(05:12) - - Understanding the Importance of Revenue Goals
(08:36) - - Evolving Motivations and Changing Perspectives
(12:42) - - From Solopreneur to Founder: The Journey of Exit Five
(16:38) - - The Challenge of Transitioning from Solopreneurship
(18:37) - - Insights into Jason's Content Creation Process
(21:21) - - Efficiency in writing: a five-minute rule
(26:29) - - LinkedIn: A Haven for Text-Based Writers
(27:55) - - LinkedIn's Good Community and Marketing Potential
(33:21) - - Importance of Building Relationships in Business
(38:06) - - Marketing Essentials: Brand, Field, Demand, Growth
(40:43) - - Finding the Right Fit: Aligning Marketing Roles with Company Vision
(43:48) - - Finding Alignment: The Role of Marketing in Company Leadership
(48:00) - - CROs and Marketing
(50:49) - - Balancing Heads: Sales, Marketing, and Post-Sales in SaaS Leadership
(54:09) - - Event Planning
(56:04) - - SaaStr: Connecting Founders and Revenue Professionals
Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today’s episode is brought to you by PharosIQ.
In 2024, you face tougher pipeline challenges than ever: reduced budgets, tighter resources, and fewer active buyers.
Yet your growth goals remain unchanged.
PharosIQ leverages down-funnel intent signals along with targeted demand solutions to help you build your pipeline efficiently.
They help B2B marketing leaders reach their ideal buyers and generate leads that actually convert for businesses of all sizes.
Generating leads is easy; generating leads that convert is what separates PharosIQ from the competition.
Check them out at PharosIQ.com/exitfive; book a meeting with their team …PLUS, their team is giving away memberships to Exit Five so go check out their website that’s P-H-A-R-O-S-I-Q dot com slash exitfive one word right now.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
Dave is joined by Jason Lemkin. Jason is the founder of SaaStr, the world’s largest community of SaaS executives, founders, and entrepreneurs. Before SaaStr, Jason founded EchoSign, which was sold to Adobe in 2011.
They discuss
Why Jason started SaaStrWhat makes a great VP of Marketing in SaaS and how to hire oneHow tech and SaaS have changed since 2020CROs vs CMOsImportance of alignment between the CEO and marketing teamTimestamps
(00:00) - - Intro
(05:12) - - Understanding the Importance of Revenue Goals
(08:36) - - Evolving Motivations and Changing Perspectives
(12:42) - - From Solopreneur to Founder: The Journey of Exit Five
(16:38) - - The Challenge of Transitioning from Solopreneurship
(18:37) - - Insights into Jason's Content Creation Process
(21:21) - - Efficiency in writing: a five-minute rule
(26:29) - - LinkedIn: A Haven for Text-Based Writers
(27:55) - - LinkedIn's Good Community and Marketing Potential
(33:21) - - Importance of Building Relationships in Business
(38:06) - - Marketing Essentials: Brand, Field, Demand, Growth
(40:43) - - Finding the Right Fit: Aligning Marketing Roles with Company Vision
(43:48) - - Finding Alignment: The Role of Marketing in Company Leadership
(48:00) - - CROs and Marketing
(50:49) - - Balancing Heads: Sales, Marketing, and Post-Sales in SaaS Leadership
(54:09) - - Event Planning
(56:04) - - SaaStr: Connecting Founders and Revenue Professionals
Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today’s episode is brought to you by PharosIQ.
In 2024, you face tougher pipeline challenges than ever: reduced budgets, tighter resources, and fewer active buyers.
Yet your growth goals remain unchanged.
PharosIQ leverages down-funnel intent signals along with targeted demand solutions to help you build your pipeline efficiently.
They help B2B marketing leaders reach their ideal buyers and generate leads that actually convert for businesses of all sizes.
Generating leads is easy; generating leads that convert is what separates PharosIQ from the competition.
Check them out at PharosIQ.com/exitfive; book a meeting with their team …PLUS, their team is giving away memberships to Exit Five so go check out their website that’s P-H-A-R-O-S-I-Q dot com slash exitfive one word right now.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
1 hr