B2B Revenue Vitals B2B Refine Labs

In this week’s event, Chris discusses the recently released 2024 Gartner CMO Survey and its implications for marketing budgets, strategies, and benchmarks within the B2B space. Chris provides his critical perspective on the validity and applicability of this benchmark data for different company sizes and industries. He stresses the importance of interpreting these surveys carefully, especially when they are primarily derived from large enterprise companies, and not necessarily applicable to smaller or early-stage firms.

Throughout the discussion, Chris emphasizes the necessity of marketing leaders understanding and communicating effectively with their finance teams. He highlights how CFO’s skepticism towards marketing reports impacts budget approvals and how CMOs can bridge this trust gap. Furthermore, Chris reflects on the changing dynamics of marketing budgets in the current economic climate, advising companies to focus on efficient, profitable growth instead of getting caught in the "do more with less" mentality.



If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central. Register here.

Can’t make the event but have a question for Chris? Submit it here.

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm

Chris was joined by Kyle Coleman, as they talk about Marketing in competitive categories. Chris and Kyle explore the vital strategies companies need to adopt to stand out in saturated markets, focusing on the power of differentiation, effective positioning, and leveraging novel technologies like generative AI.

They discuss Kyle's rich experience in hyper-competitive industries, from his days at Looker and Clari to his current role at Copy AI. They emphasize the importance of having a unique message and strategy to compel potential customers and drive business success. Kyle shares invaluable insights into the balance between speed and perfection in go-to-market strategies, practical tips on utilizing AI for SEO and content creation, and how to enable smaller marketing teams to punch above their weight with limited resources.

If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central. Register here.

Can’t make the event but have a question for Chris? Submit it here.

The next Expert Session, featuring Tom Wentworth will take place on Tuesday July 23 at 11am CT. Register Here. 

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm

In this week’s event, Chris discusses crucial aspects of a B2B marketing strategy, planning for fiscal years, and the importance of reevaluating business approaches mid-year to ensure targets are met. As Q2 comes to a close, Chris shares his thoughts on navigating the planning process for the rest of 2024, emphasizing the potential shift in investment strategies companies might consider to maintain or adjust their growth trajectories, especially amid varying economic pressures.

Throughout the discussion, Chris critiques traditional approaches in event marketing and budgeting, underlining the importance of measuring actual ROI from events and contrasting it with digital strategies and newer methods of demand generation. He also highlights the growing significance of brand building in B2B, while cautioning companies on the nuanced approach required to truly leverage brand strength. Addressing common challenges in optimizing marketing activities, Chris provides actionable insights and reflective questions that listeners can apply directly to their respective strategies.



If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central. Register here.

Can’t make the event but have a question for Chris? Submit it here.

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm

Get ready to dive deep into the intricacies of building a content engine for dark social. Chris Walker joins Erik Jacobson, CEO at Hatch, to unpack the essentials of creating compelling and sustainable content that powers your marketing strategy. Chris shares actionable insights on leveraging dark social, unique content strategies, and overcoming the common pitfalls marketers face.

He emphasizes the pivotal role of organic social media content in contemporary marketing, debunking the misconceptions around its effectiveness. Key discussions include defining dark social and explaining its significance, creating high-impact content engines, and operationalizing content production efficiently. Whether you're an executive or a marketing manager, this episode provides a comprehensive roadmap to enhancing your content marketing efforts.

If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central. Register here.

Can’t make the event but have a question for Chris? Submit it here.

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm

Chris joined Pablo on the Product Market Fit show, to talk about scaling growth with the right mindset in marketing. Chris discusses his journey from product manager to founder and CEO of Refine Labs, and now his new venture, Passetto. The conversation provides valuable insights into the zero to one phase of startups, the challenges of scaling a business, and the importance of balanced go-to-market strategies.

Chris shares his experiences in launching successful products in the medical technology sector and outlines the importance of understanding customer needs in product development and marketing. He also dives into the mistakes and lessons learned from his earlier e-commerce ventures, which significantly shaped his approach to building Refine Labs. Chris emphasizes the role of organic content production, customer feedback, and marketing in achieving product-market fit and sustainable growth.



If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central. Register here.

Can’t make the event but have a question for Chris? Submit it here.

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm

In this week’s event, Chris discusses recent market developments, particularly focusing on Salesforce's Q1 earnings report, and their implications for the B2B tech landscape. He analyzes Salesforce’s unexpected revenue miss and its impact on the SaaS market, providing invaluable insights for go-to-market leaders and individual contributors alike. Chris also shares his unique perspective on how companies can navigate slower growth rates, longer deal cycles, and the evolving focus on profitability over growth.



Central to the discussion is the recommendation for businesses to optimize their core processes rather than merely increasing expenditure. He stresses the importance of improving the efficiency of marketing and sales operations to achieve better revenue outcomes. With detailed explanations and tactical advice, Chris walks the listeners through the strategic importance of focusing on sales conversion processes, leveraging data effectively, and aligning go-to-market efforts with top-level business goals.



If you want to have a conversation with Chris and present your current questions, roadblocks, or projects you’re working through, make sure to attend this weekly event every Tuesday at 12 central. Register here.

Can’t make the event but have a question for Chris? Submit it here.

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm