Basketball To Business Myson Jones

What's up, basketball trainers?

In today's quick podcast, I want to share a challenge we're currently facing in our basketball training business, Hoops University. This season is usually peak time for us, with kids out of school, but we're not technically a higher learning institution despite our name. I recently realized, similar to how medical residents learn under supervision, we could adopt a similar model.

Instead of focusing solely on marketing and recruiting, our main constraint right now is having enough trainers to meet the demand. The idea is to transition from being owner-operators to just owners, by bringing in people who are eager to continue their basketball education under our guidance.

I've been thinking a lot about recruiting and training new trainers. Finding the right teammates can feel like college basketball again with the camaraderie and teamwork. However, it's crucial to ensure they meet our standards and are well-received by parents.

Inspired by Dan Martell's "Buy Back Your Time," I'm focusing on hiring to reclaim time, not just grow the business. This involves applying the 10-80-10 rule: handle the first 10%, delegate the middle 80%, and finish the final 10%. This approach allows us to focus on high-value tasks while ensuring our trainees get quality training.

My goal is to find the right fit and create a sustainable model that benefits both our trainers and business. Thanks for listening, and I hope you found this helpful! If you did, please share it with another trainer. See you next time!


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I was catching up with Daniel Fowler, reminiscing about our basketball days and how we've transitioned into new careers. We agreed that reliability and camaraderie are key in pickup games, values we learned at Furman University.

Daniel also shared his journey from being a basketball player to a financial advisor, highlighting the challenges and opportunities he faced.

Hearing about his intense financial exam studies and the personal financial habits he's developed as an advisor was inspiring, showing how the discipline and integrity from our basketball days continue to shape our lives.



Takeaways from this podcast episode:


Reliability and camaraderie are important in pickup games and can contribute to a positive experience.
Values such as caring, urgency, and diligence learned from basketball can be applied to business and other aspects of life.
Transitioning to a new career requires taking a leap of faith and being open to new experiences.
Studying for financial exams can be challenging, but perseverance and a disciplined approach can lead to success.
Becoming a financial advisor can lead to personal financial growth and a sense of responsibility in managing one's own finances.

I hope this podcast gave you some value, not just in the basketball training industry but life, in general, too. 'Til our next podcast!

Hope you guys are having a great week so far :)


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What's up, basketball trainers?In today's episode, I discussed two intriguing topics: the similarities between pickup basketball and running a basketball training business, and a thought experiment about the replaceability of coaches versus trainers.

Reflecting on my early morning pickup game, where we lost by two points, I realized how both scenarios involve performing without an audience, emphasizing personal standards over external validation. This mirrors our backend work in training, where we strive to over-deliver despite fatigue or life's challenges.

Competing in pickup games is akin to our business approach—focusing on personal goals rather than competing against others, ensuring we provide high-quality training regardless of external pressures.

I also delved into the debate of whether it's easier to replace a coach or a trainer. While coaches might seem easier to replace due to their higher teachability and the less rigorous demands of running practices, trainers offer a more specialized skill set and often command higher fees.

Parents usually prefer seeing their children play in games, giving AAU organizations a slight advantage. However, the scrutiny and churn rate in AAU teams can be daunting, which is why I moved away from it.

Despite these nuances, I believe trainers are harder to replace due to their specialized skills and the high standards we maintain in our training sessions.

If you found this episode valuable, consider leaving a review to keep this podcast going. Your feedback is essential and much appreciated.

Have a good weekend everybody!


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What's up, basketball trainers?



For today's episode, I get the chance to have a conversation with Micah Lancaster, a well-known basketball skills trainer and the founder of "I'm Possible Training," an organization that provides innovative basketball training programs. He is renowned for his creative and effective training techniques, which emphasize skill development and attention to detail. His methods have gained widespread recognition and are used by players at all levels, from youth athletes to NBA stars.



02:07 Exploring the Limitations of the Constraint-Led Approach
09:20 The Role of Defenders and Training Tools in Skill Development

15:11 The Problem with Blanket Statements in the Basketball Training Industry

28:57 Challenges Faced By Basketball Trainers

34:52 Investing in Knowledge and The Business Side of Basketball Training



I hope today's episode gave you valuable insights into the current landscape of the basketball training industry. Thank you for tuning in, and be sure to join us next time for more expert advice and in-depth discussions.



Have a great week y'all!


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What's up, basketball trainers?

I recently recorded one of my quickest podcasts ever, where I shared some thoughts on organic social media and how it intertwines with paid advertising. Lately, I've been reflecting on the importance of balancing day trading attention and leveraging platforms like Google My Business, Instagram, and Facebook. I'm learning that quality content tailored to each platform's audience—like parents on Facebook and athletes on Instagram—can effectively drive sales.

Additionally, I'm considering how to maximize the long-term benefits of platforms like YouTube, where content has an enduring impact compared to the fast-paced feeds of Instagram and Facebook. Our strategy involves prospecting through social media posts, using high-performing posts for Facebook ads to get the best return on investment.

Inspired by advice from Coach P and others, I see the value in creating and curating engaging content for our specific audience. This approach, though requiring more time and resources, is proving to be a valuable prelude to running paid ads.

Ultimately, our success hinges on our ability to create compelling content, acknowledging that curating ideas from others can enrich our offerings and better serve our audience. And organic content, especially during busy seasons, is key to building a repertoire of successful videos that can enhance our advertising efforts.

I hope this podcast has provided you some insights today. More podcast episodes for you guys soon. Have a good weekend everybody!


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What's up, basketball trainers?

Summertime is a busy period for us trainers, and unlike last summer, I'm aiming to work fewer hours while making more money. I believe it's crucial to give 100% to our trainees, even if we want to reduce our workload. Scarcity and urgency are still effective strategies in our business, and although we see some drop-offs due to travel and other sports, there's also an influx of new customers.

Right now, we're focusing on reducing expenses while maintaining the same number of clients. I'm revisiting the book "Gym Launch" and applying principles like offering fewer sessions, slightly increasing prices, billing on a 28-day cycle, and changing the teacher-to-athlete ratio.

Additionally, I'm looking at where we can cut 20% of our expenses without losing customers, which has been a fascinating exercise. Facebook ads didn't perform well in May, so we're pausing them for June, but Google My Business has been incredibly helpful. I'm also excited to apply strategies from Gary V's new book and get more advice on social media content from Coach P. We're using YouTube more to boost our search engine ranking, which is already number one in our area.

The summer season is a peak time for many of us, so it's crucial to maximize our availability. We recently had a mix of trainees coming and going, and we're tracking their behavior closely to use that data for future decisions.

Last week was hectic with a Nike camp, so I took some time to analyze numbers and make informed decisions. I'll keep you posted on our progress, and I hope these insights are helpful for you.

Y'all have a great day!


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