Content About Content Jennifer Robson

Back in 1979, The Buggles announced that Video Killed the Radio Star. In 2023, will AI kill the copywriter? 
AI has made its presence known in a BIG way over the past few years. While it's unlikely to really be intelligent in our lifetimes, the machine learning and logic capabilities that have come out, particularly in the past year, will change the internet sooner rather than later.  
There are some industries that are more obviously in the firing line, like copywriting and content marketing, and design and devs. But will these technologies actually replace us, or will they just change the way we work? 
Tune in to hear my take on AI’s impact on content. 
 
Like what you hear? Have thoughts to share? Hit us up at lovethepodcast.com/contentaboutcontent 

You nailed your brief (or if not, head back to ep 2 where we talk about that). Your writer did their thing. And now the first draft is in your inbox with a request to review and share your feedback.  
Nervous? Worried you might overstep? You shouldn’t be. 
Itching to track changes till it’s completely unrecognisable? Calm down a moment. 
Let’s have a chat about how you should be approaching your second-most important job when it comes to working with a writer – reviews and feedback.  
As writers, we all love hearing our work is brilliant but that’s not your job. What is your job is working with us to make sure we deliver what you need. Tune in to this week’s ep to hear more. 
 
Love the podcast? Hit us up with some feedback at lovethepodcast.com/contentaboutcontent 

If your social feeds are anything like ours, you’re being bombarded with ads selling you the quick content fix. They’ll show you how to build a funnel they promise will drive thousands in sales every day. They’re selling you their blog or social media calendar with “already done” copy that you just need to publish. And their courses and templates and solutions don’t work for you...? Well, then they’d happily charge you a whole lot more to do the exact same thing for you instead.  
Sorry to burst your hopeful little bubble – but all those too-good-to-be-true ads are just that. Too good to be true.  
So, what will work? What will drive sales and boost your revenue? What’s the key to content for your business? Tune in to this week’s episode to find out. 
 
Love the podcast? Have some thoughts to share? Hit us up with a review at lovethepodcast.com/contentaboutcontent 

How do you decide which agency or freelancer you should approach for a quote or work with? 
There are hundreds of thousands of copywriters and content marketers around the world. If you haven’t been given a referral to an agency by someone you trust, it can be a bit scary working out who’s the right one to go with.  
In this week’s episode, we’re discussing why you shouldn’t hire the person you think you should. And we give some tips of what kinds of things to look out for instead. 
You’ve got to let me know what you think about my brand new Unpopular Opinion siren too. Hit us up with your thoughts or leave a review at lovethepodcast.com/contentaboutcontent 

This week we’re talking time. 
No, I’m not a life coach about to tell you how to spend your time. Instead, let’s have a think about your audience’s time – how much they have (or, really, don’t), and why you deserve to get even just a moment of it. 
What do you think about customer time and how we should approach it as writers and marketers? I’d love to hear your thoughts: lovethepodcast.com/contentaboutcontent 

Empathy mapping is key to good product design. It’s a tool designed to help you take a step back from the product or service you’re building, to really think about who you’re creating it for.  
In a traditional sense, it’s mapping against four quadrants: what do people do, say, think and feel. And ideally it draws on strong research so you’re not plucking answers out of thin air and hoping you’ve got it right. 
When designing experiences, I like to step a little further. Because it’s not just about what someone is experiencing now - how someone feels after an experience is what impacts satisfaction and loyalty. 
I’d love to hear your thoughts and all about your experiences with empathy mapping. And about this podcast so far too! Please leave a review for us at lovethepodcast.com/contentaboutcontent so I can help ensure that I’m delivering content that’s helpful and makes you more confident.