Grassroots Marketing Cannabis Radio

In this episode of Grassroots Marketing, we interview Dan Mondello, CEO and Co-Founder of Rank Really High, about the transformative potential of the Joint E-commerce Platform for the cannabis industry. Dan highlights how this seamless and integrated solution outperforms traditional methods like iframes and subdomains, boasting numerous integration partners such as AeroPay, Metric, and Alpine IQ. The discussion covers the unique challenges of marketing cannabis amidst regulatory restrictions and explores how AI could enhance search accessibility. Dan also notes that non-smoking cannabis products might gain more advertising opportunities post-rescheduling.
AI's Impact on the Cannabis IndustryDan and Brasco delve into the profound impact of AI on the cannabis sector, particularly in search engine optimization (SEO). They discuss how AI from companies like Google and Microsoft is evolving to summarize information and generate user responses, potentially shifting away from traditional search results. Dan stresses the importance of cannabis companies ensuring their data is integrated into these AI systems to stay relevant. While this shift will take time, maintaining a strong online presence remains crucial. They agree that human oversight will continue to play a vital role in this transition.
Optimizing Dispensary Websites for SERPsThe conversation turns to the critical role of well-optimized dispensary websites in achieving higher search engine rankings. Dan and Brasco emphasize the importance of accurate business information, schema, and customer reviews in building a strong online reputation. They cite the success of the 'Rank Reality High' website as a prime example of effective online strategy. Dan underscores the need to educate clients on using their platform for marketing and creating unique product pages to boost search rankings. He also mentions the risk of homogenization among cannabis dispensary websites, highlighting the necessity for unique, valuable content.
AI's Impact on Job Market and BusinessesDan and Brasco explore AI's growing influence on the job market and the imperative for businesses to adapt. They advocate for viewing AI as a tool rather than a threat, recognizing its potential to revolutionize industries like publishing and media. Businesses must prepare for this shift by adopting a dual approach: combining traditional SEO methods with AI-based strategies. This balanced approach will help companies navigate and thrive in an evolving digital landscape.


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Grassroots Marketing interviews James Krouse, Founder and CEO of Flower Power Genetics. James delves into the creation of "Adam," a hybrid cannabis strain developed from vintage seeds stored for over 30 years. This strain, a cross between a tropical Sativa and an Indica from the Middle East, aims to preserve genetic diversity and maintain medicinal properties while being adaptable to various climates. James discusses the challenges of hybridizing cannabis, emphasizing the importance of preserving pure genetics amidst the risk of erosion and disease susceptibility.
James also sheds light on the epidemic of 'Dud Disease' in cannabis plants, an RNA virus embedded in the plant's DNA, affecting over 90% of samples in California. This disease reduces yield, stunts growth, and diminishes the plant's psychoactive properties, posing a significant challenge for the industry as it cannot be detected through standard THC testing.
The conversation shifts to the pros and cons of indoor versus outdoor cannabis growing. James highlights that while indoor growing offers controlled environments, their genetics are adaptable to both settings. He notes their shorter harvest time of 60 days, specifically bred for medicinal purposes to reduce disease risks.
James shares user praise for their cannabis products, especially noting the high THCv content which offers benefits like appetite suppression. He explains the role of genetics in determining the plant's medicinal value and the challenges of maintaining high-THC genetics without compromising medicinal qualities. They also discuss the implications of the DEA's recent announcement to reschedule cannabis.



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In this episode of Grassroots Marketing, we sit down with Brendan McKee, Co-Founder, CFO, and COO of Silver Therapeutics, to explore the unique challenges faced by the cannabis industry on Martha's Vineyard. Brendan provides insights into the stringent regulations that restrict cannabis sales on the island, impacting both medical and recreational users. He discusses the complexities of implementing various laws in specific geographical areas and anticipates potential legal disputes.
We also delve into the seasonality of retail cannabis in the northeast and Silver Therapeutics' expansion plans, aiming to balance quality and quantity. Brendan shares strategies for maintaining a craft cannabis feel within a multi-state operation and highlights their top-selling products, including flower and pre-rolls, which dominate their revenue.
The episode wraps up with a discussion on the legalization of medical cannabis in Massachusetts, focusing on law enforcement and patient transportation challenges, and a personal recount of Brendan’s experiences with the industry.


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Aaron Bloom, CEO of DocMJ discusses the potential expansion of Florida's medical marijuana program to include adult use, the challenges faced by senior citizens in accessing medical marijuana, and the current state of the industry.
We look at the impact of the expansion on the medical marijuana program, and how it could create new opportunities for patients and MSOs alike.
We also emphasized the importance of education and accessibility for patients, particularly senior citizens, and highlighted the need for a clear framework for pharmacies to dispense cannabis products.


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The Culinary Cannabis Company, founded by Kate and Dave Nadolski, specializes in cannabis-infused culinary products utilizing SEDDS technology for rapid effects. They emphasize precise dosing, taste, and potency while meeting FDA standards. Collaborating with dispensaries, they offer controlled-dosage selections ranging from 2.5mg to 10mg per serving, with a focus on allergen-free options. Their innovative approach integrates cannabis seamlessly into culinary creations, ensuring high-quality, safe products for consumers seeking sophisticated cannabis experiences.


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Sol Care Rituals founder Marisol Ledezma shares how she launched her business about a year and a half ago and is approaching her two-year anniversary. She also speaks about her company's offerings for the mind, body, and soul, including a new line called Luna.
Sole Care's Founding and Marisol's Journey: Marisol shared her personal story behind her establishment of Sol Care, a wellness brand focused on self-care rituals. She explained that her experience in the corporate world became toxic, especially during the Covid-19 pandemic, leading her to prioritize her mental wellbeing. Marisol highlighted her dedication to promoting mental health and her personal experience of how cannabis has improved her well-being. We also discuss Marisol's positivity as a key factor in her success, and Marisol confirmed that soul care rituals have been a defining factor in her recovery.
Quality Products and Mental Health Initiatives: Marisol also discusses their shared commitment to quality products and supporting mental health initiatives. Marisol also emphasized her personal philosophy of giving back and improving herself through meditation and a spiritual mindset, which led her to prioritize charitable contributions. She mentioned that she donates 3% of her products to organizations like the Wellness House for Cancer, which not only provides mental health services but also has a spiritual component.




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