12 episodes
Let's WURCK Carly Wujcik
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- Business
Welcome to Let's WURCK. Your marketing efforts should be bringing money into your business and we're giving you quick bits of marketing advice, inspiration and entertainment from WURCK's Founder, Carly Wujcik to make sure you have all the information you need to walk proudly into your CFO and tell them just what your marketing dollars have done for the business lately. Marketing should get the job done and this podcast will provide the tips you need to do that.
Heavily caffeinated, definitely not overrated. This is Let's Wurck by WURCK Consulting.
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The Art of the RFP and its Role in Helping Your Business Find & Hire the Right Marketing Partners
Hiring new contractors, agencies or freelancers to market your business? Put these battle-tested must have's into your next Request for Proposal and find your unicorn with ease.
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7 Steps To Take Before You Build Your Annual Marketing Plan
Strategic marketing plans are so necesarry but so HARD to do well without really clear insights on how the current year is going. Here are 7 critical steps for marketing executives and business owners to take today to make their 2020 marketing plan easier to prepare and more effective than ever before.
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5 Factors To Consider When Identifying Influencers For Your Brand
Influencers. They're on Instagram, Twitter, LinkedIn, Facebook. Writing blogs. Self publishing content to millions of followers and they carry big time clout. There's one, or a hundred, influencers out there for every business's clients. They are the signal that your clients rely on and are influenced by when making purchasing decisions today. It's word of mouth gone wild. These influencers are helping your customers decide what to buy and who to buy from without ever having met. So how do you harness this new power for your brand? It's not as easy as finding the one who looks the type and has millions of followers, shipping them your stuff along with a hefty payment in exchange for them to post a picture of your brand accompanied by #ad. This episode quickly explores the five most powerful factors brands need to consider when trying to identify the right influencers to help spread their brand message.
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Why Marketing Tests Fail
Testing new marketing tactics, media channels and campaign creative is a critical part of business growth. But 2/3 of those tests will fail, costing businesses time and money. The reasons they fail are surprising and avoidable. Tune in to learn the mistakes you must avoid when running marketing tests.
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3 Best Practices For Building Brand/Agency Partnerships That Work
Whether you're onboarding a new marketing/creative agency for your business or you're an agency welcoming new clients; these three simple yet crucial best practices will ensure that your relationship is valuable and lasting.
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How Do We Scale Our Marketing Efforts? In-House? Agency Partners? Freelance?
Business growth is reliant on successful marketing efforts. But what if there's not enough skill or manpower on your internal teams to scale those marketing efforts? How do you know if it's best to build out your in-house team and hire new employees, contract freelance talent, or bring on agency partners?
There's no one right answer, but there's a very specific place to focus on to get started in the right direction.