Leverage Your Podcast Show Lyndsay Phillips

What if you host a podcast without a concern of how many downloads you get, how big your audience is… yet STILL get a huge ROI from podcasting. It CAN be done. I have Mike Allton Head of Strategic Partnerships at Agorapulse on the show to share the Zero Listens podcast strategy. He shares why it works, how to get the right guests for your show, how to engage in a conversation that converts and how to use the content in a way that generates more opportunities.
What you’ll learn: 
How to strategically choose podcast guests that build valuable business relationships
Techniques for converting podcast guests into potential partners or clients
How to use podcast content to fuel your sales team's outreach efforts
Mike’s "Zero Listens" podcast strategy focused on individual relationships
How to effectively repurpose podcast content for paid ads and sales enablement
Strategies for structuring podcast episodes to naturally introduce your products/services
How to leverage a team and streamline processes
 
Head to https://LeverageYourPodcastShow.com to read the blog
>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
 

We know people share lead magnets when guesting on a podcast or discovery calls, but can you sell high ticket programs or fill your mastermind program with podcasts? Absolutely! 
Jay Fairbrother, The Mastermind Guy shares why masterminds are so effective (in case you want to scale YOUR business) and why you may not need big sales funnels, how to find your purple fish and grow your mastermind with the right people. 
 
Here’s what we cover: 
The difference between masterminds and group coaching
How to leverage podcasts to grow masterminds and sell high-ticket items
How to stand out in the coaching industry to attract your ideal client faster
Understanding your ‘purple fish’ so that you get on the right podcasts with the right message
How to use exclusivity to drive more sales
How to qualify and attract the right clients
Common mistakes building and marketing a mastermind
 
Head to https://LeverageYourPodcastShow.com to read the blog
>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

There is more to being a podcast guest then having a one sheet, pitching to be on a show and recording the interview. Every step of the process needs to be strategic for you to gain leads and clients. 
My guest today, Jessica Rhodes of Interview Connections, go way back to when we were VA’s and started our businesses and she’s going to share about intentional strategies behind what shows you book on, your mindset about guesting, your talk, your offer and how to leverage the episodes to get more ROI. 
What you’ll gain: 
What strategies to focus on that will attract leads and clients (ie monetize your podcast guesting).
Common mistakes podcast guests make in their interviews that jeopardize their ROI 
How to craft a compelling call to action to move listeners to working with you
How to leverage podcast content post-interview to boost your results
Why your goals will impact podcast guesting, your approach and ROI 
An indirect ROI from podcasting, which has become the sole reason for guesting for one of Jessica’s clients 
How you can track and test your ROI from podcast guesting 
Why ‘co-creating’ an episode should be in your vocabulary and mindset before the interview
 
Head to https://LeverageYourPodcastShow.com to read the blog
>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Just because you have a podcast doesn’t mean you will get leads or clients from it. You have to be strategic. Podcast producer and manager Alesia Galati is here today to share how to turn listeners into leads. From goals and content planning to producing and repurposing, she’ll share how to maximize your efforts from start to finish.
Here’s what you’ll learn...
How to get more leads from podcasting (on both sides of the mic) 
Ways to optimize lead conversion so you turn listeners to clients 
Strategic placement of call-to-actions in podcast episodes
How to repurpose podcast content for increased engagement and lead generation
How to overcome the fear of hosting solo podcast to activate your authority and attract clients
Leveraging playlists to showcase expertise and pitch opportunities
What AI tools to use for maximizing podcast content and engagement
 
Head to https://LeverageYourPodcastShow.com to read the blog
 
>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
   
>>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest
 

We are going to geek out today on a topic that is NOT sexy but will help you save hours and dollars in your podcast production. Got your interest piqued? 
I’m chatting with podcast and automation coach Joe Casabona about how to create a seamless process to make podcast production easier, save 30% less time, how to automate and what tools to use.
 
Here are the key takeaways from our conversation:
⚙️ How to automate your processes so that you get more done in less time with less stress
⚙️ What Joe’s go-to automation tools are  to streamline and automate podcast production
⚙️ Why maintaining a regular schedule and consistently producing high-quality content is crucial for building trust with your audience and fulfilling sponsor commitments.
⚙️How documenting standard operating procedures (SOPs) and utilizing project management tools can save time and money
⚙️How AI tools like Descript and Past Magic can assist in editing and content creation, allowing for quicker turnaround times and improved productivity.
⚙️Tips for onboarding and training a virtual assistant (VA freeing up your time for more critical activities.
⚙️How to enhance communication and scheduling with podcast guests with less work
 
Key Moments: 
[00:00:00] - Intro
[00:03:25] - The Pain of Procrastination
[00:07:50] - Automation and Virtual Assistants
[00:14:30] - Consequences of Poor Processes
[00:19:45] - Simplifying Automation and Workflows
[00:29:15] - Essential Tools for Podcast Production
[00:42:10] - Building and Optimizing Podcast Systems
 

I’m pretty excited about this episode as I don’t often talk about the ‘business of podcasting’. It has grown and changed so much in the past 5 years. And if you are just starting to get into the podcasting industry, it can feel overwhelming with so many options and avenues to optimize and monetize. 
I have Bryan Barletta from Sounds Profitable on the show to chat about working in the industry, research, trends, and what resources are at your fingertips to help understand the industry a bit more. 
 
We cover: 
The evolution and challenges in the podcasting industry including technology, advertising and content. 
What types of businesses have emerged since podcasting exploded
Tips on navigating the business of podcasting 
How to define success in podcasting 
The relevance of video in podcasting and the pressure to optimize content
Advice on navigating the podcasting industry and knowing what resources are at your fingertips
How Sounds Profitable can serve podcast related businesses and podcasters 
How research on the industry can provide info on advertising and listener behavior 
What the Brands In Audio directory is and how to get involved. 



Head to https://LeverageYourPodcastShow.com to read the blog
Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free
Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest