Hacks and Flacks is a podcast for tech marketers, comms and PR pros who want to understand new trends and learn best practices. Each interview brings a fresh take to important comms topics, including influencer marketing, tech journalism, SEO, and diversity in tech. We also dissect specific industries, with lessons from marketing experts in fields like AI, wellness tech, social enterprise, and much more.
Winner of podcasting awards from the Publicity Club of New England and The Holmes Report. Produced by March Communications, an award-winning integrated PR and marketing agency with offices in Boston and Atlanta. Subscribe to receive new episodes as they are published. For more visit www.marchcomms.com.
78 - Wellness Tech PR & Influencer Marketing, with Olivia DeJesse of Headspace
Mental health has taken a more prominent space in the public consciousness, especially in light of the pandemic. Headspace, a global leader in mindfulness through its app and online content offerings, is one of many apps folks are turning to during these times. The company even launched free services and offerings to users in response to COVID.
On today's episode Olivia DeJesse, Senior PR Associate at Headspace, covers the ins and outs of wellness tech PR. We discuss how the market is growing, the role of influencer marketing, and answer the question: are certain consumers being under-served or overlooked?
77 - Heather Gadonniex on Impact, Product Marketing, and Ethics in AI
Artificial intelligence is a technology that shows a lot of promise but it's also one that brings up a lot of ethical questions around data privacy, transparency, bias, and more.
As VP of Marketing and Strategic Partnerships at Samasource, Heather Gadonniex has a lot of perspective on these issues. Today, Samasource is an impact-driven for-profit tech company. Heather’s professional background – and Samasource’s founding story – both sit at the intersections of impact and growth. Heather shares lessons and insights on impact marketing, product marketing, and ethics in AI.
We cover all of that and more in an interview that will be helpful to any marketer and PR pro who needs to tell the story of complex industries with thorny issues.
76 - 'Girl Decoded' on Humanity, Diversity and Opportunities in Tech
How can something as cold and calculating as a computer actually make people feel more connected to each other?
The new memoir from Affectiva CEO and founder Rana el Kaliouby talks about her personal mission to humanize technology before it dehumanizes us. The book is called Girl Decoded and it was the selection for the latest installment Overbooked, the March book club.
Hailey Melamut and Janabeth Ward join the show today to discuss its most important themes, including the mission to more humanity to tech interactions, the state of racial diversity in tech, and the unique challenges of being a woman and a leader in a male-dominated industry.
Overbooked rolls on. Every quarter, we’ll select a book with a technology innovation theme to read together, and we’ll be announcing our next selection soon. If you have any ideas or recommendations on great books to read, tweet us @MarchComms.
75 - Making Nutrition Tech Accessible, with Sandy Purewal of Superfied
Many of us know that we should probably be eating better. But sometimes good information on nutrition feels hard to come by and even harder to follow - especially for those who don't have easy access to affordable food or knowledge.
Sandy Purewal, a former PR professional turned well tech entrepreneur, is the founder of Superfied. His goal is to make everyone self-sufficient in their everyday wellbeing by changing the way they think about food - what they eat, how they eat, when they eat - and why it matters.
We talk to Sandy about whole-body health, about the rise in well tech and the trends that define that market, including some of the consumer trends identified in March's Year of Smart Living report. And we ask Sandy what marketers should know about wellness in a future that's increasingly being shaped by the ongoing COVID-19 pandemic.
74 - Book Marketing 101: Behind the Scenes of the 'Girl Decoded' Launch
The team here at March has been reading Girl Decoded: A Scientist's Quest to Reclaim Our Humanity by Bringing Emotional Intelligence to Technology, the memoir by March client, and Affectiva CEO Rana el Kaliouby, along with co-author Carol Colman.
On today's podcast, March Account Supervisor Hailey Melamut discusses her unique role as the book launch manager, which placed her in the middle of the book publishing, distribution, and promotional process. It's a behind the scenes look at what goes into book marketing.
Our chat also offers valuable lessons in how to pivot - Rana's book was published on April 21, which meant that many of the promotional activities occurred during the COVID-19 outbreak, which naturally meant a lot of big changes to the marketing plan. Find out what they did to make it all work.
73 - PRSA Chair T. Garland Stansell: PR as the Brand's Conscience
For many people around the country, we're approaching nearly two full months of self-isolation due to COVID-19. The pandemic has affected our way of life in so many ways, and that's no different for the public relations industry.
Marketers, PR pros, and communicators have had to navigate a new reality where news coverage is so focused on the medical, economic, and social impacts of the virus. It's really hard to talk about anything without also talking about the coronavirus, which means brands have to be careful about how they choose to present their business at this time.
T. Garland Stansell is the newly elected Chair of the Public Relations Society of America. He is also the Chief Communications Officer for Children's of Alabama. He joined Hacks and Flacks to discuss how brands are changing the way they communicate and the long-term impact of this pandemic on the public relations industry.