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This week, media executives have been busy trying to impress advertisers at the annual “upfronts,” where major TV networks showcase their stars, new programs and the potential size of their audiences. It’s a show in its own right. “Tonight Show” host Jimmy Fallon did his version of Beyonce’s “Texas Hold ‘Em” at NBC’s upfront Monday. But this year, Big Tech is looking to cash in. Marketplace’s Lily Jamali spoke about it with Reuters reporter Sheila Dang, who said ad spending on digital has surpassed that of traditional TV for the first time.

The next $50,000 in donations to Marketplace will be matched, thanks to a generous gift from Dr. Joe Rush of Florida. Give now and double your impact.

 

A couple of weeks ago, Marketplace’s China correspondent Jennifer Pak noticed a video deepfake of the Hollywood actor Chris Evans on social media. The AI-generated Evans explains in Chinese how money is at the root of life’s problems. It’s part of a recent trend on mainland China, where deepfakes of foreigners give advice, discuss politics and sell goods online. Marketplace’s Lily Jamali spoke with Pak about what’s behind the trend and later, the state of online misinformation in China.

This conversation was part of “Marketplace Tech’s” limited series, “Decoding Democracy.” Watch the full episode here or on our YouTube channel.

The next $50,000 in donations to Marketplace will be matched, thanks to a generous gift from Dr. Joe Rush of Florida. Give now and double your impact.

Early in the pandemic, many big tech companies based in Silicon Valley exited California, fleeing the high overhead necessary to do business there. One city — Austin, Texas — was consistently tagged as the top destination. The Texas capital offered lower costs, especially in regard to housing and taxes. Another draw for companies: the state’s more lax approach to regulation. Well, after a massive influx, the “Texas miracle,” with Austin at its epicenter, is losing some of its luster. In recent weeks, Tesla, which moved its headquarters from Silicon Valley to Austin in 2020, announced it’s laying off 2,700 workers there. And software giant Oracle, which relocated to Austin at about the same time, is moving its headquarters again, this time to Nashville, Tennessee. Last week, at the Milken Institute Global Conference in Los Angeles, Marketplace’s Lily Jamali asked Austin Mayor Kirk Watson about the state of tech in his city.

The next $50,000 in donations to Marketplace will be matched, thanks to a generous gift from Dr. Joe Rush of Florida. Give now and double your impact.

 

On this week’s Tech Bytes: Week in Review, OpenAI has unveiled its own deepfake detection software and is allowing a small group of disinformation researchers to use it. Speaking of artificial intelligence, Apple this week unveiled a new suite of iPads (just in case you forgot they still make those). The company announced its new iPad Pro will, among other features, run on an AI-powered processing chip. But first, a sales slowdown has hit electric car maker Tesla pretty hard of late. Now, the tech news site Electrek reports there’s been another wave of layoffs this week, directly affecting the company’s software, service and engineering departments. It also follows last week’s mass layoff of Tesla’s entire supercharger unit. Marketplace’s Lily Jamali spoke with Joanna Stern, senior personal technology columnist with the Wall Street Journal, to unpack these stories.

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Today’s episode of Marketplace Tech is all about financial scams: how they work, what kinds of technology scammers use, and how to spot a scam before you fall victim to one. We’re passing the microphone to victims of scams to tell their stories and then breaking down how the scammers pulled it off with Marketplace’s Lily Jamali and Selena Larson, staff threat researcher at Proofpoint.

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Pinterest. It’s the platform best known for its viral recipes, fashion forecasts, DIY crafts and ideas for just about any wedding or birthday party theme you could think of. In a sea of outrage and division on social media, Pinterest CEO Bill Ready wants you to think of the platform as a sanctuary of positivity in the online universe. Marketplace’s Lily Jamali recently sat down with Ready and asked him about how Pinterest has changed since its launch.