Publishing Rodeo: The Good, The Bad, and the Bloody Ugly Sunyi Dean

After years of mostly existing in indie space, Romantasy has finally burst onto the trad pub scene where it now reigns supreme, especially in SFF. Today, we talk to Nisha J Tuli, who spotted romantasy's trad potential early and whose career took off as a result. Her career trajectory is a microcosm of what is happening with romantasy more broadly, and gives us the chance to explore what it is like to catch the crest of a publishing wave. Nisha also shares with us specific tactics she employed as an indie author, and how they could be useful for trad, indie, and hybrid authors alike.

Other topics: Sunyi comes out in defense of writing to market, Nisha stresses the importance of still writing what you love (even when writing to market), and how they intersect. There are different types of readers, and different types of writers, and they have different goals with regard to books. We also discuss the amount of money to be made in this particular subgenre, why Nisha chose to go trad/hybrid after seeing indie success; and the longevity of romantasy overall.

Kristina Perez has lived all over the world, working alternately as a journalist, an author, and now as top literary agent. In this episode we cover a number of different topics, putting forward a combination of our own questions and reader-submitted questions, chatting with Kristina generally about the state of the industry and her multi-sided perspective on it.

Topics include: reviving a flagging career, romantasy, trends and pitches, a nuanced discussion on the relevance of platform, and Scott attempting to guess Kristina's accent. Kristina also outlines some of the help she provides her authors, and graciously gave us a number of links to use in the show notes (seen below)

Sunyi and Scott have always maintained that "bigger is better" when it comes to book deals, and that any downsides will also apply to smaller advance sizes. But Ed Wilson, the literary agent and director Johnson & Alcock, believes the discussion is much more nuanced, and that 'blockbuster' book advances can sometimes be a symptom of publishing not working well.
With 18 years of experience in the industry, Ed brings a shrewd but frank perspective on a variety of important topics in trad publishing--along with some thoughts on American football, and the shininess of Scott's teeth. Oh, and we think you'll love his "petty hill" segment at the end!

Topics covered:
Book advance sizes, and what they mean for your careerLeverage, and managing publishing relationshipsWhether publishers really can "stall" an author's careerCrucial contract clauses for the modern authorThe importance of literary agent relationshipsEditors getting insider book dealsFootball comparisonsBookscan inaccuracyAnd more!

This audio file is a compilation of 11 clips across various episodes, and is part of our submission to the Hugo Awards "Voter Pack." Everyone who pays for Hugo membership is given a "voter pack" with electronic copies of the books, short fiction, novellas, essays, and--in our case--audio files for fancasts.
Rather than subject voters to hours of episodes, we've chosen to create a short(ish) compilation, spanning the whole of our show! Runtime is only 31 minutes, and we hope it will give you a sense of the kind of humor, content, and discussion that we cover on Pub Rodeo.
Transcripts + show notes are on our website, and on RSS.com.

After submitting his debut self-pub novel to the annual SPFBO (self published fantasy blog-off) competition and reaching the semi-finals, Alex Darwin landed himself with a "trad deal" and agent. In the months leading up to his trad re-launch, Alex applied his self-pub experience to his upcoming book launch, trying a number of different angles. Reflecting back, he shares what kind of tactics worked best to give his book the best possible chance.

Topics covered:
Being a hybrid authorHow SPFBO works and can benefit indie authorsPaying for publicity (via Black Crow) in the UK specificallyCollaborative efforts with Orbit on marketing/publicity in the USABook Tours (an assessment and reflection)Finding an angle for pubs to useThinking about longterm goalsLitRPGs and why they remain indieTheories about the goal of OrbitWorks (digital only imprints)Chatter about jujitsu and other nonsense

Just an outtakes edit from Alex Darwin's episode 38, in which Scott shares a hunting misadventure. Absolutely no industry content whatsoever, simply a short bit of chat. Also featuring: Alex Darwin and Sunyi Dean.

CONTENT WARNING: Animal hunting (elk) is discussed in detail, which may be upsetting to some listeners.