19 episodes
Studio Business Accelerator Evan Wedsworth
-
- Business
It’s about the value you provide your students and the impact you make on your community.
This podcast explores the ideas and concepts that can help us succeed in any studio business.
In an effort to provide the highest-quality, professional program and from a desire to provide the best opportunities available and to impact the greatest numbers of students, we began an intensive study of business that taught us many important truths including those key principles and systems that not only allowed us to reach the goals we had for our students – but also provide us a steady, six-figure income and a lifestyle that gives us the freedom and flexibility many working adults only dream of.
-
Everything is Changing, and I Love It
Today we speak with Mary, a client and owner of a dance program for more than 25 years. Mary talks about the nature of fear and the idea of value, and how both of them are in some way self-generated. Her business was completely wiped out by the pandemic, and she had to work hard to rebuild it and to overcome her fears.
-
Overcoming Our Fears of Over-Commitment
Today we pull back the curtain and walk through one of our strategy sessions with a prospective client. Special guest Kelly King graciously joins us to talk about how the pandemic decimated her business, how she's begun rebuilding, and what's next. Mago walks her through some immediate steps she can take to overcome her fear of over-commiting to a new program and how to cover her payroll costs.
-
What Does It Mean to Run a "Scientific" Studio?
Mago presents some info today on what the word "scientific" actually means and its impacts on how we run studio businesses. Objectivity isn't all it's cracked up to be, and it may not exist, even if your name is Albert Einstein.
-
The Strong and Sometimes Frightening Influence of Social Proof
Today we're discussing a chapter out of Robert Cialdini's landmark book Influence.
Social proof is the phenomenon where we tend to do and believe what others around us also do and believe. Most of the time, this steers us right, but occasionally it can lead us astray. Inside a studio business there are plenty of ways to use social proof to work towards a common goal, one that's best for the owner, staff, students, and prospects. -
Our Ten Commandments, Part 2
Today, onward through Commandments 5-7. Evan details a beautiful website he once built that was immediately discarded, and Mago confesses his fear of the prophetic powers of the movie WALL-E. We talk about automating instead of employing, then move on to higher-level messaging and the importance of seeking elegance.
-
Five Business Truths to Improve Your Personal Life
Our special guest Anne Lauritzen returns to talk about some business-y ideas that can help us have better, richer personal lives. She walks us through principles like "feared things first", radical candor, and imposing a cool-off period before making any judgements or analyses of an emotional decision.