The Power in Purpose: A Podcast for Wedding Pros Candice Coppola

How do you become the vendor on everyone's lips? There are some wedding pros in the industry that seem to get ALL the amazing referrals and opportunities. They're on the tip of everyone's tongue and because of that, their business seems to be EVERYWHERE. Carin Hunt from Celebration Pros is my guest on this episode of The Power in Purpose podcast and shares practical tips on networking, building an iconic brand, and connecting with other vendors. 
On this episode of The Power in Purpose Podcast:
01:24 The Importance of Networking in the Wedding Industry
07:09 Understanding Your Market and Ideal Client
11:01 Building Brand Awareness
14:39 Strategies of Iconic Brands
25:08 Tips for Networking Events
36:49 How Often to Network
Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola
SHOW NOTES: http://www.powerinpurposepodcast.com
GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com
SHOW SPONSORS:
Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook
Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk
JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com
CONNECT WITH ME:
http://instagram.com/candice.coppola
https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw
https://www.facebook.com/thecandicecoppola
 

Every wedding pro I know is on the struggle bus this season with sales… Could your website copy be contributing to attracting the wrong leads or no leads at all? And is your copy catfishing people? Copywriter to wedding pros Andrea Shah joins me in this episode to talk about the four biggest mistakes she sees wedding pros making with their website copy and how to fix it.
Andrea also shares what it’s like to hire a professional copywriter, what to look for in a copywriter, and what YOU need to have ready for someone to rewrite your website copy!
On this episode of The Power in Purpose Podcast:
04:31 Mistake 1 
06:28 Mistake 2
08:19 Mistake 3
10:32 Mistake 4
19:05 Fixing Mistake 1
22:42 Fixing Mistake 2
24:35 Positioning Yourself as the Guide
26:30 Simplifying Pricing and Services
28:45 Improving the Client Experience on Websites
31:39 Making Your Website a Place to Inquire
33:30 Evoking the Senses in Copywriting
35:24 When to Hire a Copywriter
44:19 Connecting with Andrea
Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola
SHOW NOTES:
http://www.powerinpurposepodcast.com
GET ON THE WEDDINGPRO INSIDERS WAITLIST:
Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com
SHOW SPONSORS:
Check out how Provenance can help your clients with their ceremonies and toasts (and get 20% off): https://shareasale.com/r.cfm?b=2245952&u=1947619&m=135962&urllink=&afftrack=
Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook
Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk
JOIN ME INSIDE THE PLANNER’S PLAYBOOK:
Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com
CONNECT WITH ME:
http://instagram.com/candice.coppola
https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw
https://www.facebook.com/thecandicecoppola
 

Let’s talk about 2024 marketing trends for wedding pros! In this episode, I’ve rounded up the trends that I think are “in” and “out” for marketing this year. All these trends are very specific to our industry and are some new ways for you to attract clients and stand out in an overly saturated market!
On this episode of The Power in Purpose Podcast:
00:00 Introduction
02:11 Preparing for the 2024 Marketing Trends
10:17 2024 Wedding Pro Marketing Trends: What's In
30:01 2024 Wedding Pro Marketing Trends: What's Out
35:54 Conclusion
Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola
SHOW NOTES: http://www.powerinpurposepodcast.com
GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com
SHOW SPONSORS:
Check out how Provenance can help your clients with their ceremonies and toasts (and get 20% off): https://shareasale.com/r.cfm?b=2245952&u=1947619&m=135962&urllink=&afftrack=
Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook
Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk
JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com
CONNECT WITH ME:
http://instagram.com/candice.coppola
http://twitter.com/candice_coppola
https://www.facebook.com/thecandicecoppola

In November, I had a phone call with Instagram to talk about my marketing strategy. I thought the call was interesting enough to share with you what Instagram told me I needed to focus on for marketing using their platform. I also share what I think Instagram is prioritizing this year and how they want content creators and small business owners like us to get on board.
On this episode of The Power in Purpose Podcast:
00:00 Intro
03:16 Changes in Instagram
05:11 Using Hashtags
08:27 Posting Frequency
10:14 Using Instagram's Editing Features
12:09 Collaborations and Tagging 14:02
Experimenting with Timing
15:49 Starting a Broadcast Channel
18:09 Adopting New Features
20:25 Sunsetting of Features
21:20 Final Thoughts
Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola
SHOW NOTES: http://www.powerinpurposepodcast.com
GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com
SHOW SPONSORS:
Check out how Provenance can help your clients with their ceremonies and toasts (and get 20% off): https://shareasale.com/r.cfm?b=2245952&u=1947619&m=135962&urllink=&afftrack=
Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook
Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk
JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com
CONNECT WITH ME:
http://instagram.com/candice.coppola
https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw
https://www.facebook.com/thecandicecoppola

How can you level up your wedding business this year with digital tools? Today I'm joined by the founder and CEO of Provenance, Steven Greitzer, to talk all about wedding industry tech in 2024. In this episode of The Power in Purpose Podcast, Steven talks about how you can level up your business using tech tools for this year!
On this episode of The Power in Purpose Podcast:
00:00 Introduction 03:00 Tech Trends for 2024 09:09 Incorporating Tech into Wedding Business 13:19 Balancing AI and Human Inputs 15:16 Determining Tech Needs in Business Operations 17:10 Avoiding Shiny Object Syndrome 25:27 Creating Provenance 32:34 How Provenance Helps Wedding Pros 46:07 Connecting with Provenance Make sure you check out Provenance by going to https://provenance.co/candice and use the code CANDICE to save 20%.
Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola
SHOW NOTES: http://www.powerinpurposepodcast.com
GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com
SHOW SPONSORS:
Check out Provenance and save 20% with the code CANDICE: https://provenance.co/candice
Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook
Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk
JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com
CONNECT WITH ME:
http://instagram.com/candice.coppola
http://twitter.com/candice_coppola
https://www.facebook.com/thecandicecoppola

Engagement season is here, and your website probably needs a little refresh. I'm joined today by Alex Collier, Showit and Brand designer for wedding pros. She shares how your website sets the tone for your client experience.
On this episode of The Power in Purpose Podcast:
00:00 Introduction
03:10 The Importance of Websites in the Client Experience
10:34 Adding Surprise and Delight to the Website
13:25 What the Website Tells Clients
15:20 How Often to Refresh Your Website
17:12 Building Trust on the Website
19:33 Adding Personality to the Website
23:00 Minor Adjustments for Engagement Season
25:18 Using Analytics and Heat Maps
27:38 Readability and Typography
29:43 Importance of Mobile Version of the Website
32:26 Alex's Services and Template Shop
35:15 Conclusion
Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola
SHOW NOTES: http://www.powerinpurposepodcast.com
GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com
SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk
JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com
CONNECT WITH ME:
http://instagram.com/candice.coppola
https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw
https://www.facebook.com/thecandicecoppola