Unicorny Dom Hawes

Join Maya Price, SAP's global head of field marketing and event management, to take a peek behind the scenes of field marketing. Learn how she connects brands with customers, navigates the shift from regional to global roles, and strikes the perfect balance between local flair and global consistency.  
Get ready for practical tips on crafting events that truly resonate, building trust within your team, and turning real-time customer feedback into winning strategies. 
How field marketing bridges the gap with customers. Maya's journey from regional to global marketing leadership. Balancing local personalisation with global brand consistency. Fostering trust and open communication in marketing teams. Creating events that captivate and deliver real value. 
Stay tuned for part two, where we tackle the great debate: standardisation vs. customisation in events. 
About Maya Price Maya Price is the Global Head of Field Marketing Event Management at SAP, where she leads a vibrant community of regional event teams. With a sharp focus on the standardisation and optimisation of SAP’s flagship events, Maya’s role is instrumental in creating best practices that are adopted across regions. She brings user cases, innovation, and fresh ideas to the forefront of the teams' endeavours, ensuring a balance between standardisation and localisation, always keeping the customer at the heart of everything. 
A seasoned marketing professional with over 21 years at SAP, Maya has accumulated a vast and diverse range of experience. She has held senior marketing positions in the UK and across Africa, contributing significantly to SAP's growth and success in these regions. Before relocating to the UK in 2015, Maya was an integral part of the Africa marketing team, overseeing cloud offerings, channel, and partner marketing. Her journey at SAP began in the events sphere, where her passion for marketing and events was first ignited. 
Maya is deeply passionate about marketing, with a particular interest in creating customised experiences that resonate with customers on a personal level. She is keenly aware of the evolving landscape of customer needs and strives to engage with them in sincere, human, and authentic ways. 
In addition to her professional achievements, Maya is dedicated to nurturing her teams, encouraging them to bring their authentic selves to work. She firmly believes in the “lead from behind” style of leadership, fostering an environment where her team members can thrive and innovate. 
Before joining SAP, Maya owned an events company, where she successfully managed major corporate events in South Africa.  
Maya’s rich background in event management and marketing, combined with her passion for creating meaningful customer experiences and fostering team authenticity, makes her a distinguished leader in her field. 
Links  Full show notes: Unicorny.co.uk  
LinkedIn: Maya Price | Dom Hawes  
Website: SAP 
Sponsor: Selbey Anderson  


This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
Podder - https://www.podderapp.com/privacy-policy
Chartable - https://chartable.com/privacy

Discover the keys to effective product positioning with April Dunford, one of the leading experts in the field.  
In this episode, April reveals how to harness the power of internal knowledge to understand competition, customer needs, and the value of your offerings. Learn why traditional customer feedback can mislead and find out the right questions to ask for actionable insights. 
How to leverage your sales team for competitive insights. The importance of understanding customers' pain points. Key strategies to differentiate your product from competitors. 
Join us to refine your positioning and resonate deeply with your target audience. Listen now to transform your marketing approach and drive business success. 
About April Dunford April Dunford is the world's foremost authority on product positioning. As a consultant, April helps companies make complex products easy to understand and love.  
Boasting an impressive 25-year career as a VP Marketing at various rapidly developing technology firms, she has collaborated with hundreds of growing technology companies such as Google, Epic Games, Postman, and others.  
April is also the acclaimed author of the best-selling book, "Obviously Awesome," which delves into the art of positioning and the future sales classic, "Sales Pitch," which unveils the secrets to crafting a winning sales narrative in the market. 
Links  Full show notes: Unicorny.co.uk  
LinkedIn: April Dunford | Dom Hawes  
Website: April Dunford© 
Sponsor: Selbey Anderson  


This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
Podder - https://www.podderapp.com/privacy-policy
Chartable - https://chartable.com/privacy

In this episode of Unicorny, Dom Hawes speaks with April Dunford, a leading expert in B2B tech marketing and the author of "Obviously Awesome" and "Sales Pitch". They explore the complexities of effective product positioning.  
April highlights typical pitfalls, such as the shortcomings of traditional positioning statements and the critical nature of understanding the knowledge gap between existing customers and new prospects.  
This episode provides actionable strategies for rethinking positioning to ensure your product is clear and compelling. 
Learn the five crucial components of effective positioning. Understand why traditional positioning statements are often inadequate. Discover how to identify and address gaps in your product positioning. Gain tips on creating a clear and compelling value proposition. Hear examples of successful repositioning strategies. 
Don't miss these practical strategies to improve your product positioning and achieve market success. Listen now to elevate your marketing approach. 
About April Dunford April Dunford is the world's foremost authority on product positioning. As a consultant, April helps companies make complex products easy to understand and love.  
Boasting an impressive 25-year career as a VP Marketing at various rapidly developing technology firms, she has collaborated with hundreds of growing technology companies such as Google, Epic Games, Postman, and others.  
April is also the acclaimed author of the best-selling book, "Obviously Awesome," which delves into the art of positioning and the future sales classic, "Sales Pitch," which unveils the secrets to crafting a winning sales narrative in the market. 
Links  Full show notes: Unicorny.co.uk  
LinkedIn: April Dunford | Dom Hawes  
Website: April Dunford
Sponsor: Selbey Anderson  


This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
Podder - https://www.podderapp.com/privacy-policy
Chartable - https://chartable.com/privacy

In part two of Rachel Fairley's discussion with Duncan Daines, Head of Engagement at Gama Aviation, she explores the intricacies of growing market share and connecting marketing to business outcomes. Duncan shares his unique approach to achieving commercial success through strategic thinking and adaptable marketing strategies. 
The importance of blending organic growth and M&A strategies. How to stay agile and avoid complacency in long-term contracts. The evolving role of marketing and its connection to commercial outcomes. Leveraging diverse teams and expertise to achieve business goals. 
Join us to learn how to align marketing efforts with overarching business objectives for sustained growth.
About Duncan Daines Duncan Daines is a proven, competent professional with 27 years of experience working with Chief Executives and Business Leaders in various roles to deliver change initiatives and growth in key segments. 
Key achievements to date within Duncan's current role include: 
Working with the CEO & COO to develop and deliver a post-COVID-19 growth strategy, leading to a 33% ($55.1M) increase in GP for FY22. Leading an organisational change programme supporting the focus strategy, resulting in three SBUs. Leading and winning a £65M 7-year contract in a key growth sector for Gama Aviation's Special Mission SBU. Leading the company’s approach to GHG reduction, including devising Project Element Six, the pathway to net Zero. 
To achieve this, and by his nature, Duncan likes to form teams, binding complementary skills around him to deliver complex programmes. His leadership style has been described as ‘quietly driven,’ reflecting a tendency to actively listen, ask pertinent questions to cross-check his understanding, and then formulate a view with his team on a particular problem or challenge. Working with Executive teams, Duncan recognizes the need for managing upwards and continual communication during change programmes. 
Links  Full show notes: Unicorny.co.uk  
LinkedIn: Duncan Daines | Rachel Fairley  
Website: Gama Aviation 
Sponsor: Selbey Anderson  


This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
Podder - https://www.podderapp.com/privacy-policy
Chartable - https://chartable.com/privacy

In this episode, Duncan Daines, Group Head of Engagement at Gama Aviation, shares his perspectives on aligning marketing strategies with commercial outcomes, the evolving role of agencies, and the importance of segmentation.
From his unique career spanning product design to high-stakes mergers and acquisitions, Duncan and guest host, Rachel Fairley, discuss what marketers need to drive true business growth. 
The shifting roles of agencies and their impact on businesses;The importance of curiosity and new perspectives in marketing; Effective strategies for segmentation and targeting;Lessons learned from high-stakes marketing decisions. 
About Duncan Daines Duncan Daines is a proven, competent professional with 27 years of experience working with Chief Executives and Business Leaders in various roles to deliver change initiatives and growth in key segments. 
Key achievements to date within Duncan's current role include: 
Working with the CEO & COO to develop and deliver a post-COVID-19 growth strategy, leading to a 33% ($55.1M) increase in GP for FY22. Leading an organisational change programme supporting the focus strategy, resulting in three SBUs. Leading and winning a £65M 7-year contract in a key growth sector for Gama Aviation's Special Mission SBU. Leading the company’s approach to GHG reduction, including devising Project Element Six, the pathway to net Zero. 
To achieve this, and by his nature, Duncan likes to form teams, binding complementary skills around him to deliver complex programmes. His leadership style has been described as ‘quietly driven,’ reflecting a tendency to actively listen, ask pertinent questions to cross-check his understanding, and then formulate a view with his team on a particular problem or challenge. Working with Executive teams, Duncan recognizes the need for managing upwards and continual communication during change programmes. 
Links  Full show notes: Unicorny.co.uk  
LinkedIn: Duncan Daines | Rachel Fairley  
Website: Gama Aviation 
Sponsor: Selbey Anderson  


This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
Podder - https://www.podderapp.com/privacy-policy
Chartable - https://chartable.com/privacy

In this episode of Unicorny, guest host Rachel Fairley and brand strategist Sarah Robb tackle the challenges of imposter syndrome in marketing and the confusion caused by jargon. They discuss practical ways to simplify language, improve cross-departmental communication, and build confidence among marketers. What’s the connection between jargon and imposter syndrome, and how can marketers regain control of their brand strategy?
Understand the link between jargon and imposter syndromeStrategies for challenging and simplifying jargonCore questions for brand clarityImportance of clear cross-departmental communicationEffective approaches to brand refresh and rebranding
Discover how simplifying your brand strategy can boost confidence and effectiveness by listening now.
About Sarah RobbSarah is a brand strategist with a decade in the world's best branding agencies and another working independently with CEOs and CMOs to help reinvigorate their brands.
She's worked on over 70 brand strategy projects across the A to Z of industries - from accountancy firms to zoos.
She's also the creator of Brand Strategy Academy, an online course that equips people with everything they need to do brand strategy with clarity and confidence.
Links Full show notes: Unicorny.co.uk 
LinkedIn: Sarah Robb | Rachel Fairley
Websites: Sarah Robb
Sponsor: Selbey Anderson


This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
Podder - https://www.podderapp.com/privacy-policy
Chartable - https://chartable.com/privacy