13. Marc Noppen, CEO of the University Hospital Brussels explains how a better collaboration helped his hospital through Covid.

Marc is the CEO of the University Hospital Brussels since 2006. Next to his profession, he became a familiar face in media during the Covid crisis. Isabel invited him as she has written a case about UZ Brussels in her book: Does your brand care? Building a better world with the Care Principles. In this business talk, he explains why collaboration is key to success: both a better internal collaboration between all your departments as external collaboration with other stakeholders. You don't need to run a hospital to learn from this visionary leader!