1 hr 15 min
#25 Unveiling International Scaling Secrets with Alexandra Hnativ (English Spoken) The Marketing Memo
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- Marketing
Get ready to dive deep into the extraordinary journey of Alexandra, a trailblazing talent professional with a diverse background in marketing, innovation, venture capital, and mentorship. With a track record at companies like AB InBev, Verhaert, and Eurovision, Alexandra's foray into the business world has been remarkable. Let's unravel her story and extract the gems of wisdom.
Chapter 1: Breaking Boundaries: The Millennial Maverick Behind International Business Triumphs!
Chapter 2: The Art of Negotiation:
As we navigate Alexandra's career evolution, one standout skill emerges—negotiation. Often underestimated in the marketing skill set, negotiation prowess is a secret weapon for marketers.
Understanding both sides of the table, empowering marketers to think strategically, and recognizing the equality of power in buyer-seller dynamics are vital.
Get ready to sharpen your negotiation skills and redefine your approach to the business table.
3. The Entrepreneurial Dance: Navigating Challenges and Triumphs
Alexandra wears multiple hats, from being a marketing professor to an innovation investor and leading a silent agency for international companies. What can we learn from her entrepreneurial journey?
Discover the challenges faced, lessons learned, and the delicate balance required for success in the dynamic world of entrepreneurship.
4. Global Ambitions: Scaling Tips for Start-ups Eyeing the World Stage
Now, let's shift our focus to the critical phase of scaling. Alexandra, a certified angel investor, unveils the mysteries of international expansion. Is it reserved only for big corporations, or can start-ups and scale-ups also conquer global markets? Learn the strategic approach to innovation, the power of agility, and the art of focused hypothesis testing in the quest for global dominance.
5. Angel Investing Demystified: Beyond Deep Pockets to Impactful Support
What does it truly mean to be an angel investor? Contrary to common misconceptions, Alexandra clarifies that it's not just about having deep pockets. Whether you're offering financial support or contributing with a valuable network, there's a role for diverse investors in shaping the success of innovative ventures.
6. Innovating with Purpose: Angel Investing for Impact
As Alexandra shares her passion for supporting innovators with impactful ideas, delve into the concept of purpose-driven innovation. Discover how angel investors can play a pivotal role in fostering businesses that go beyond conventional norms. It's not just about financial returns; it's about contributing to ventures that bring about meaningful change.
7. Charting Your Course: Strategies for International Triumph
In the grand finale, Alexandra imparts strategic insights for businesses eyeing international triumph. Whether you're a start-up dreaming of global expansion or an established player looking to scale further, these strategies will set you on the path to success. From meticulous planning to embracing agility, Alexandra's expertise will guide you towards international business mastery.
Get ready to dive deep into the extraordinary journey of Alexandra, a trailblazing talent professional with a diverse background in marketing, innovation, venture capital, and mentorship. With a track record at companies like AB InBev, Verhaert, and Eurovision, Alexandra's foray into the business world has been remarkable. Let's unravel her story and extract the gems of wisdom.
Chapter 1: Breaking Boundaries: The Millennial Maverick Behind International Business Triumphs!
Chapter 2: The Art of Negotiation:
As we navigate Alexandra's career evolution, one standout skill emerges—negotiation. Often underestimated in the marketing skill set, negotiation prowess is a secret weapon for marketers.
Understanding both sides of the table, empowering marketers to think strategically, and recognizing the equality of power in buyer-seller dynamics are vital.
Get ready to sharpen your negotiation skills and redefine your approach to the business table.
3. The Entrepreneurial Dance: Navigating Challenges and Triumphs
Alexandra wears multiple hats, from being a marketing professor to an innovation investor and leading a silent agency for international companies. What can we learn from her entrepreneurial journey?
Discover the challenges faced, lessons learned, and the delicate balance required for success in the dynamic world of entrepreneurship.
4. Global Ambitions: Scaling Tips for Start-ups Eyeing the World Stage
Now, let's shift our focus to the critical phase of scaling. Alexandra, a certified angel investor, unveils the mysteries of international expansion. Is it reserved only for big corporations, or can start-ups and scale-ups also conquer global markets? Learn the strategic approach to innovation, the power of agility, and the art of focused hypothesis testing in the quest for global dominance.
5. Angel Investing Demystified: Beyond Deep Pockets to Impactful Support
What does it truly mean to be an angel investor? Contrary to common misconceptions, Alexandra clarifies that it's not just about having deep pockets. Whether you're offering financial support or contributing with a valuable network, there's a role for diverse investors in shaping the success of innovative ventures.
6. Innovating with Purpose: Angel Investing for Impact
As Alexandra shares her passion for supporting innovators with impactful ideas, delve into the concept of purpose-driven innovation. Discover how angel investors can play a pivotal role in fostering businesses that go beyond conventional norms. It's not just about financial returns; it's about contributing to ventures that bring about meaningful change.
7. Charting Your Course: Strategies for International Triumph
In the grand finale, Alexandra imparts strategic insights for businesses eyeing international triumph. Whether you're a start-up dreaming of global expansion or an established player looking to scale further, these strategies will set you on the path to success. From meticulous planning to embracing agility, Alexandra's expertise will guide you towards international business mastery.
1 hr 15 min