40 min
AI and the human factor in business: how psychology is being redefined, with Denise Hartsoch Business Schooled
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- Entrepreneurship
Denise Hartsoch, an industrial psychologist and president of two companies, shares her insights on the intersection of psychology and business. She discussed her work developing career assessment tools like the Tech Type Quiz that match people's interests and strengths to potential careers, especially in technology fields. Hartsoch highlights the widespread applications of psychology in areas such as marketing, sales, learning and development, and organizational strategy. She explains the pivotal role of AI for understanding human behavior, as well as the ethical considerations around this technology that need to be taken into account.
Your host: Daryl Pereira, IBM Senior Brand & Content Strategist
Connect with Denise
Denise Hartsoch, an industrial psychologist and president of two companies, shares her insights on the intersection of psychology and business. She discussed her work developing career assessment tools like the Tech Type Quiz that match people's interests and strengths to potential careers, especially in technology fields. Hartsoch highlights the widespread applications of psychology in areas such as marketing, sales, learning and development, and organizational strategy. She explains the pivotal role of AI for understanding human behavior, as well as the ethical considerations around this technology that need to be taken into account.
Your host: Daryl Pereira, IBM Senior Brand & Content Strategist
Connect with Denise
40 min