Anastasia Leng – The Measurability behind the Magic of Creativity The MCA Prodcast

This week on The MCA Prodcast Pat Murphy talks to Anastasia Leng, Founder & CEO of CreativeX, a technology company that powers creative-decision making for the world’s best brands by helping them to measure creative efficiency, consistency, representation, and impact across all creatives worldwide.In this episode Anastasia talks us through the birth of CreativeX and how it works to measure creativity against a number of benchmarks – providing data in both pre and post-production. “I don't...