300 episodes

Transforming Your Business Isn't About Doing A Million Different Things. It's About Finding ONE BIG THING And Then Leveraging That. Frank Kern has been advising entrepreneurs like you all day, every day, to do just that since 1999. This is his podcast. More at FrankKernPodcast.com.

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    • Marketing

Transforming Your Business Isn't About Doing A Million Different Things. It's About Finding ONE BIG THING And Then Leveraging That. Frank Kern has been advising entrepreneurs like you all day, every day, to do just that since 1999. This is his podcast. More at FrankKernPodcast.com.

    When creating Facebook video and image ads, should I create regular posts or build them in the ads manager?

    When creating Facebook video and image ads, should I create regular posts or build them in the ads manager?

    Should you always create video and image ads as regular posts on your page and then when you create your ad, just select them as an existing post or are there certain times when you don't need to do that? You can just create, upload an image and write the ad copy, right from the ads manager? And is there like a good rule of thumb to know, you know, when to do what?
    So the only time you want to do it right from the ads manager is always...

    • 2 min
    Do you recommend collecting lead forms directly from Facebook? How do you utilize important but questionable photos within Facebook ads?

    Do you recommend collecting lead forms directly from Facebook? How do you utilize important but questionable photos within Facebook ads?

    I've got a client who is doing this is diabetes treatment that is unlike any other. It's been around for 20 years, but it hasn't been promoted very well. And, when you're promoting stuff on Facebook, especially in the medical world, the ad got rejected.
    A number of times I kept kicking back and it finally got approved and this the client, they don't really want emails. They want phone calls...

    • 6 min
    I want to have someone do a certain thing...what should the ad say?

    I want to have someone do a certain thing...what should the ad say?

    Any advice about what ad to run, to have people apply to a webinar? Okay, so this question is, I'll rephrase it like this. I want to have someone do a certain thing. What should the ad say? Alright, that's really what the question is saying.

    In this case, Mark is saying, I want to have people go to a webinar, register for a webinar. What should the ad say? The question could be...

    • 3 min
    Any advice on how to learn to put a good course together?

    Any advice on how to learn to put a good course together?

    Any advice on how to learn to put a good course together? I finally feel like this is possible for me. I'm a legal recruiter and realize I have a ton of advice that will be helpful to young, new attorneys.

    Dude, here's what I would do. If I was you...

    • 1 min
    If you were starting a social media agency from square one and didn't have "proof" yet, what would your lead gen strategy be?

    If you were starting a social media agency from square one and didn't have "proof" yet, what would your lead gen strategy be?

    Very simple. It would be to get them on the phone, give them a proposal and see if they wanted to become a client.
    Everybody's got testimonials, you know. I don't really think it matters.

    • 2 min
    What to do if the ads are not working

    What to do if the ads are not working

    Hendrick says that he's running some ads and he's not getting any sales. And to that I reply: welcome, sir, to the club. And so I don't really understand the question. It says is it only sales conversion that count? Or should I check for some other stats? I'm not getting sales as you can probably guess. 

    Actually I do understand the question. What am I talking about? It's a perfectly normal question. So I think like in summary, what do I do? I'm running ads. I'm not getting sales. What do I do?

    • 5 min

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