Benny Haesebrouck on doing Distribution Differently with MOOOV The Movie Marketing & Distribution Podcast

In tis episode we explore alternative ways of distirbution with Benny Haesebrouck who is Head of Distirbution at MOOOV, the Belgian non-profit founded more than ten years ago. MOOOV's goal is to show a diverse world both on the big screen and beyond the cinema walls. Their mission to connect people through stories leads them to search all over the world for films and directors that combine artistic quality with relevant content - and bring them to Belgian audiences.
 
In a wide ranging conversation, we learn how MOOOV do a number of things differently to traditional distirbution. This includes the way they work with venues, how they develop audiences and their operation of a non-competitive model. When another Belgian film distributor is interested in a film, they aim to work together to ensure that films get as many opportunities as possible, opportunities they would otherwise not get. Since 2023, they have worked mianly with event-based releases and have started a single screening circuit: FOMOFILM - a model that means working very closely with cinemas to maximise the potential of that single event.