300 episodes

No BS Allowed - Are you sick of empty suits telling you just work harder? - Learn about The Maverick Selling Method, models the world's best salespeople and what they do differently. If you are in sales and have a passion for selling you will like this podcast. The focus is on b2b sales and selling. If are selling or in sales this podcast is for you. Some of the topics I cover are cold calling, spin selling, challenger sale, solution selling, advanced selling skills. strategic selling, linkedin, saas, sales leadership, sales management, social media, b2b marketing, maverick selling method and how sales has changed. If you are in sales and like selling this podcast is for you.
I have been selling for over 25 years and today I help companies increase revenue and reduce sales cycles by understanding how their customers make purchase decisions. I avoid the old-school tips and trick approach to sales and rather create sales and buying pattern map which enables salespeople to understand the selling and buying pattern. My clients are rewarded with over 300% increase in new business and a 30% reduction in the time it takes to close business. My approach is direct and without the fluff that other sales training companies take so if you want the brutal truth about sales and selling you have found the right place. If you like Tim Ferriss, Bill Burr, Dave Ramsey, Serial, Reply All, The Art of Charm, HBR, WTF, Startup, Motley Fool, Money, Gimlet, TEDTalk, NPR, EOFIRE, The TOP, Ziglar, Salesman red, Hustler, GaryVEE you will like this.

The Brutal Truth About Sales & Selling - B2B Social SaaStr Cold Calling SaaS Salesman Advanced Hacker Sales & Selling B2B

    • Careers
    • 5.0, 4 Ratings

No BS Allowed - Are you sick of empty suits telling you just work harder? - Learn about The Maverick Selling Method, models the world's best salespeople and what they do differently. If you are in sales and have a passion for selling you will like this podcast. The focus is on b2b sales and selling. If are selling or in sales this podcast is for you. Some of the topics I cover are cold calling, spin selling, challenger sale, solution selling, advanced selling skills. strategic selling, linkedin, saas, sales leadership, sales management, social media, b2b marketing, maverick selling method and how sales has changed. If you are in sales and like selling this podcast is for you.
I have been selling for over 25 years and today I help companies increase revenue and reduce sales cycles by understanding how their customers make purchase decisions. I avoid the old-school tips and trick approach to sales and rather create sales and buying pattern map which enables salespeople to understand the selling and buying pattern. My clients are rewarded with over 300% increase in new business and a 30% reduction in the time it takes to close business. My approach is direct and without the fluff that other sales training companies take so if you want the brutal truth about sales and selling you have found the right place. If you like Tim Ferriss, Bill Burr, Dave Ramsey, Serial, Reply All, The Art of Charm, HBR, WTF, Startup, Motley Fool, Money, Gimlet, TEDTalk, NPR, EOFIRE, The TOP, Ziglar, Salesman red, Hustler, GaryVEE you will like this.

    HOW TO USE WORDS THAT SELL TO CLOSE MORE DEALS

    HOW TO USE WORDS THAT SELL TO CLOSE MORE DEALS

    https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.
    FAQ:
    1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
    OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
    UNLIMITED 1-ON-1’S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
    FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
    ALL CONTENT IS VIDEO BASED AND SELF PACED
    I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
    YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.


    Video Emails by Covideo =
    http://www.Covideo.com



    — SAMPLE EMAIL TO EXPENSE THE COURSE
    MGR,

    I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.

    They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and
    would like your help in expensing the course.

    It would pay for itself if I closed only one new deal of $X value.

    Please let me know by Friday if I can move forward with this 1 year course.

    Thanks,
    ME
    ————————————————————————————————————
    Audible 30 day Free Trial:
    http://www.audibletrial.com/BrutalTruth


    Check out my YouTube channel and watch my Free Sales/Social Selling Course. https://www.youtube.com/subscription_center?add_user=MaverickMethod


    Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry


    Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2

    Get a 30 day Free Trial of Pipedrive with “BRUTALTRUTH” coupon at
    https://www.Pipedrive.com



    Twitter: @briangburns
    LinkedIn: Brian G. Burns
    Facebook: Brian Burns
    YouTube: Brian Bur

    HOW TO WIN WHEN YOU ARE SMALLER THAN YOUR COMPETITOR

    HOW TO WIN WHEN YOU ARE SMALLER THAN YOUR COMPETITOR

    https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.
    FAQ:
    1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
    OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
    UNLIMITED 1-ON-1’S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
    FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
    ALL CONTENT IS VIDEO BASED AND SELF PACED
    I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
    YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.


    Video Emails by Covideo =
    http://www.Covideo.com



    — SAMPLE EMAIL TO EXPENSE THE COURSE
    MGR,

    I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.

    They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and
    would like your help in expensing the course.

    It would pay for itself if I closed only one new deal of $X value.

    Please let me know by Friday if I can move forward with this 1 year course.

    Thanks,
    ME
    ————————————————————————————————————
    Audible 30 day Free Trial:
    http://www.audibletrial.com/BrutalTruth


    Check out my YouTube channel and watch my Free Sales/Social Selling Course. https://www.youtube.com/subscription_center?add_user=MaverickMethod


    Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry


    Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2

    Get a 30 day Free Trial of Pipedrive with “BRUTALTRUTH” coupon at
    https://www.Pipedrive.com



    Twitter: @briangburns
    LinkedIn: Brian G. Burns
    Facebook: Brian Burns
    YouTube: Brian Bur

    THE TOP 3 THINGS CLIENTS WANT TO CLOSE THE DEAL

    THE TOP 3 THINGS CLIENTS WANT TO CLOSE THE DEAL

    https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.
    FAQ:
    1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
    OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
    UNLIMITED 1-ON-1’S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
    FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
    ALL CONTENT IS VIDEO BASED AND SELF PACED
    I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
    YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.


    Video Emails by Covideo =
    http://www.Covideo.com



    — SAMPLE EMAIL TO EXPENSE THE COURSE
    MGR,

    I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.

    They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and
    would like your help in expensing the course.

    It would pay for itself if I closed only one new deal of $X value.

    Please let me know by Friday if I can move forward with this 1 year course.

    Thanks,
    ME
    ————————————————————————————————————
    Audible 30 day Free Trial:
    http://www.audibletrial.com/BrutalTruth


    Check out my YouTube channel and watch my Free Sales/Social Selling Course. https://www.youtube.com/subscription_center?add_user=MaverickMethod


    Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry


    Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2

    Get a 30 day Free Trial of Pipedrive with “BRUTALTRUTH” coupon at
    https://www.Pipedrive.com



    Twitter: @briangburns
    LinkedIn: Brian G. Burns
    Facebook: Brian Burns
    YouTube: Brian Bur

    THE 3 SECRETS TO WINNING IN THE MOST DIFFICULT OF MARKETS

    THE 3 SECRETS TO WINNING IN THE MOST DIFFICULT OF MARKETS

    https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.
    FAQ:
    1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
    OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
    UNLIMITED 1-ON-1’S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
    FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
    ALL CONTENT IS VIDEO BASED AND SELF PACED
    I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
    YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.


    Video Emails by Covideo =
    http://www.Covideo.com



    — SAMPLE EMAIL TO EXPENSE THE COURSE
    MGR,

    I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.

    They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and
    would like your help in expensing the course.

    It would pay for itself if I closed only one new deal of $X value.

    Please let me know by Friday if I can move forward with this 1 year course.

    Thanks,
    ME
    ————————————————————————————————————
    Audible 30 day Free Trial:
    http://www.audibletrial.com/BrutalTruth


    Check out my YouTube channel and watch my Free Sales/Social Selling Course. https://www.youtube.com/subscription_center?add_user=MaverickMethod


    Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry


    Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2

    Get a 30 day Free Trial of Pipedrive with “BRUTALTRUTH” coupon at
    https://www.Pipedrive.com



    Twitter: @briangburns
    LinkedIn: Brian G. Burns
    Facebook: Brian Burns
    YouTube: Brian Bur

    THE TOP 3 THINGS THIS REP DOES TO BECOME #1

    THE TOP 3 THINGS THIS REP DOES TO BECOME #1

    https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.
    FAQ:
    1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
    OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
    UNLIMITED 1-ON-1’S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
    FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
    ALL CONTENT IS VIDEO BASED AND SELF PACED
    I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
    YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.


    Video Emails by Covideo =
    http://www.Covideo.com



    — SAMPLE EMAIL TO EXPENSE THE COURSE
    MGR,

    I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.

    They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and
    would like your help in expensing the course.

    It would pay for itself if I closed only one new deal of $X value.

    Please let me know by Friday if I can move forward with this 1 year course.

    Thanks,
    ME
    ————————————————————————————————————
    Audible 30 day Free Trial:
    http://www.audibletrial.com/BrutalTruth


    Check out my YouTube channel and watch my Free Sales/Social Selling Course. https://www.youtube.com/subscription_center?add_user=MaverickMethod


    Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry


    Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2

    Get a 30 day Free Trial of Pipedrive with “BRUTALTRUTH” coupon at
    https://www.Pipedrive.com



    Twitter: @briangburns
    LinkedIn: Brian G. Burns
    Facebook: Brian Burns
    YouTube: Brian Bur

    HOW TO SELL IN THE TOUGHEST MARKET AND WITH A NEW PRODUCT

    HOW TO SELL IN THE TOUGHEST MARKET AND WITH A NEW PRODUCT

    https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.
    FAQ:
    1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
    OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
    UNLIMITED 1-ON-1’S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
    FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
    ALL CONTENT IS VIDEO BASED AND SELF PACED
    I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
    YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.


    Video Emails by Covideo =
    http://www.Covideo.com



    — SAMPLE EMAIL TO EXPENSE THE COURSE
    MGR,

    I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.

    They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and
    would like your help in expensing the course.

    It would pay for itself if I closed only one new deal of $X value.

    Please let me know by Friday if I can move forward with this 1 year course.

    Thanks,
    ME
    ————————————————————————————————————
    Audible 30 day Free Trial:
    http://www.audibletrial.com/BrutalTruth


    Check out my YouTube channel and watch my Free Sales/Social Selling Course. https://www.youtube.com/subscription_center?add_user=MaverickMethod


    Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

8man ,

An MBA in Sales?

There is no formal education in Sales. Unfortunately? Actually, knowing the speed at which the academic world evolves, it might actually be better NOT to learn what really worked 10 years ago! Brian Burns, through its Podcasts and Courses really delivers value. He only interviews people who have something to say. There is very little small talk. I work by myself, even if I meet multiple sales organisations every year, listening to Brian and his guests gives me the knowledge to (i) keep up to date (ii) make myself evolve at my pace and (iii) reach results. Let's face it, very few organisations give sales courses that REALLY help. In addition the Podcasts are FREE. All I can say is: Thanks you for your help Brian!

Maarten De Block ,

Great sales podcast

As the CEO of a small company, I wanted to build and professionalize a sales department. This podcast helped me a lot.

PeterSna ,

Review Brian Burns Podcast = Excellent

I have been following Brian his podcasts. And indeed he is covering the Brutal Truth in B2B sales. The way people and companies are doing business has changed a lot. You have two choices: or you stay with the oldschool way and wake up one day why your tricks and tips does not work anymore or you listen to Brians direct podcasts. He is not about the silver bullet about sales as B2B sales is complex. If it was that easy, you would be replaced by a portal. His podcasts have given me new insights in sales and are a true eye opener of doing things smarter and be more efficient and effictive. The same input but more output. I actually bought his book first and then learned about his podcasts. Truly recommended for every passionate sales professional seeking for more !!!!

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