Capture The Chaos - Grow Your Newborn and Family Photography Business Brittnie Renee - Newborn & Family Photographer Business & Marketing Coach

As a photographer, the primary product that you offer is your photographs. However, sometimes, your photos alone may not be enough to tell the whole story. This is where the importance of copywriting comes in. The words that you use to describe your work, your business, and yourself can provide a comprehensive understanding of your brand and differentiate you from the competition. 
In this episode we are joined by Sara Gillis, a talented copywriter, to dive deeper into why copywriting is so crucial for your business. A well-crafted copy can help you convey your brand's personality and values, tell your story effectively, and build a strong connection with your audience. It can also help you showcase your expertise, highlight your unique selling points, and persuade potential clients to choose you over your competitors. 
Therefore, as a photographer, it is essential to invest in high-quality copywriting to complement your outstanding visual work and maximize your business's potential.
What we cover: 

How do we create demand for our service, especially when you are at a higher price or you sell a “non necessity” product? 


Where do we value putting our money and what that value means for everyone else? 


Even if your photos are fantastic, they can still be pretty similar to other photos. Words, however, can communicate exactly what makes you different and special.


How we can use AI as a tool to help improve our writing and ideas 


You shouldn’t compete with people as far a prices oges, but rather something you can control like the quality of your work


Connect with Sara: 
Website: https://whatsarasaid.com 
Instagram: https://www.instagram.com/hellosaragillis/ 
Copywriter on Call Podcast: https://whatsarasaid.com/podcast 
 
Want to know more about Simplify the Chaos? Be sure to get on the waitlist: brittnierenee.com/simplify-the-chaos
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Rachel Traxler joins the podcast to discuss her secret to booking premium photography clients. Rachel is a Wisconsin-based wedding photographer, photography business coach, and podcaster, and she is a true expert when it comes to booking premium clients. Rachel has a wealth of knowledge and experience on the topic, and she has identified the common mistakes that photographers make when trying to attract and work with premium clients.
During our conversation with Rachel, she will be sharing her insights on marketing your photography business and building your ideal clientele. She will explain how to find and attract premium clients who are willing and ready to invest in your services. Rachel's tips will be valuable to anyone looking to improve their client base and grow their business.
We all know that attracting and booking the right clients is crucial for any photography business. But it can be challenging to identify the types of clients we want to work with and to figure out how to reach them. Rachel's expertise can help us with just that. By the end of our conversation, you will have a better understanding of how to avoid the mistakes that are holding you back from working with premium clients and how to market your business effectively to attract the right clientele.
 
What we cover: 

The secret to booking premium clients 


Marketing your business without social media


Three mistakes that people are making in their marketing 


Three different types of buyers and how we interact and sell to them


Pivoting and shifting our marketing strategies to achieve our best results 

Listen to Rachel talk about similar topics: 
https://www.youtube.com/@RachelTraxler/videos 
https://podcasts.apple.com/us/podcast/037-re-defining-what-client-experience-means-for-photography/id1617838824?i=1000576337689 
https://www.youtube.com/watch?v=N73egFg-oWQ 
 
Connect with Rachel: 
Website: www.racheltraxler.com 
Instagram: https://www.instagram.com/racheltraxler/ 
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Want to know more about Simplify the Chaos? Be sure to get on the waitlist: brittnierenee.com/simplify-the-chaos
Connect with Brittnie:WebsiteInstagramFacebook Community Purchase The PlannerUse code: PODCAST15 for 15% off your planner order
Listen to more episodes of the Capture the Chaos podcast!
Listen on: Apple | Spotify | Google 

Developing your email list is one of the most effective ways to expand your business and increase your revenue over time. Email marketing is still a highly effective method of reaching out to potential customers and staying connected with existing ones. It allows you to communicate with your audience in a personalized way, building trust and loyalty. 
Despite the rise of social media platforms and other digital marketing strategies, email marketing remains a vital tool for businesses of all sizes. In fact, according to recent studies, email marketing is still one of the most cost-effective marketing channels, generating an average return on investment of $38 for every dollar spent. 
So, if you want to grow your business, you need to start building your email list. In this episode, I will discuss why email marketing is so crucial for your business and provide you with three practical ways to grow your email list. By implementing these strategies, you will be able to increase your reach, build your brand, and ultimately drive more sales.
 
Highlights of the episode: 

Consistency is the key to growth 


We need to stop thinking about our businesses in short-term bursts


The importance of investing in paid email platforms and all of their benefits


Three tips to growing your email list  

Want to know more about Simplify the Chaos? Be sure to get on the waitlist: brittnierenee.com/simplify-the-chaos
Connect with Brittnie:WebsiteInstagramFacebook Community Purchase The Planner -- All Planners are 20% off!Use code: PODCAST15 for 15% off your planner order
Listen to more episodes of the Capture the Chaos podcast!
Listen on: Apple | Spotify | Google 
 

Once you have perfected your photography skills and have a clear idea of your editing style, the most efficient way to save time in your photography business is by outsourcing your editing work to someone else. In this regard, I have invited my editor, Nicole Olson, to share some valuable tips and insights on how to outsource your editing work and improve your photography business. Tune in to hear her expert advice!
Highlights in this episode:
How to decide if you’re ready to outsource your culling, your editing, or both
How to use presets to majorly cut down your editing time
Specific tips for certain camera brands
Speedy editing shortcuts 
Why we don’t need to worry about AI editing
Reach out to Nicole Olson for culling services and Lightroom color correction services, and photoshop services:
www.photosbynicolemarie.net

Want to know more about Simplify the Chaos? Be sure to get on the waitlist: brittnierenee.com/simplify-the-chaos
Connect with Brittnie:WebsiteInstagramFacebook Community Purchase The PlannerUse code: PODCAST15 for 15% off your planner order
Listen to more episodes of the Capture the Chaos podcast!
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When I first started my business I was a disorganized mess. I did not have an efficient strategy and everything took so long to accomplish. However, I’ve cracked the secret to working less and now I’m down to 15-hour work weeks or less in my photography business, and you can be too! 
Today’s episode is going to be sharing all my tips and secrets for having a 15-hour-or-less work week. 
Highlights of this episode: 
What does a typical work week in my photography business look like 
Learning how to edit and shoot efficiently and consistently so it takes you less time 
The benefits of things like outsourcing and automating anything that can be automated 
Want to know more about Simplify the Chaos? Be sure to get on the waitlist: brittnierenee.com/simplify-the-chaos
Connect with Brittnie:WebsiteInstagramFacebook Community Purchase The PlannerUse code: PODCAST15 for 15% off your planner order
Listen to more episodes of the Capture the Chaos podcast!
Listen on: Apple | Spotify | Google 

Do you want to spend less time working? Of course you do! You want to be making as much money in as little time as possible, especially if you are a mom working during naptime. Day blocking and theme days are the perfect solution to this problem. 
In today’s episode, I’m sharing with you how to get the most out of your day by implementing day blocking and theme days. 
Highlights from this episode: 
What is day blocking/theme days? 
What you need to do before you start implementing theme days 
Giving examples of ideas you could use for your theme days
Want to know more about Simplify the Chaos? Be sure to get on the waitlist: brittnierenee.com/simplify-the-chaos
Connect with Brittnie:WebsiteInstagramFacebook Community Purchase The PlannerUse code: PODCAST15 for 15% off your planner order
Listen to more episodes of the Capture the Chaos podcast!
Listen on: Apple | Spotify | Google