Content Is Profit BIZBROS

Today we chat with Colin Gray.
Our favorite Scottish content creation guru who turned his passion into a thriving million-dollar business.
With nearly 3 million blog views a year and a successful software launch under his belt, Colin’s insights are pure gold!
He reveals how he started from scratch, his transition from blogging to creating Alitu (an all-in-in-one Podcast maker), and how he maintained momentum in content production for over 14 years.
His strategies include rigorous accountability, effective time blocking, and a deep understanding of his audience’s needs.
Whether you’re just starting out or looking to scale, this chat is packed with actionable tips on turning content into a profitable business.
From his first $5,000 in affiliate earnings to launching a tech startup, his journey is a roadmap to success.
Enjoy!
Timestamped Overview:
00:00 Blogger hit 3M views, launching Alitu.
03:18 Excited to lead with fun podcast story.
07:02 Fear of forgetting connections in relationships and referrals.
12:15 Blogging covered key podcasting search traffic effectively.
15:20 Affiliate income from honest podcast recommendations.
18:49 Handled 12 clients, but content creation suffered.
19:47 Gratitude for production and its benefits.
25:43 Transitioning to educational space, building community, challenges.
28:18 Discussion on software and content creation process.
31:19 Colin and I discuss content creativity strategy.
34:37 Text advocates for customer relationship building through software.
38:07 Consistency and accountability key to early success.
41:43 Focusing on quality, targeting specific problems.
43:25 Enjoying podcast with interviews and specific topics.
48:20 Creating unique content, profit path, attention to time.
49:12 Create content, build audience, earn over time.

Connect with Colin:
Facebook
Instagram
LinkedIn

Connect with Fonzi:
Facebook
Instagram
LinkedIn
Twitter
Connect with LUISDA:
Facebook
Instagram
LinkedIn
Twitter
Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.
You can find this episode plus all previous episodes here.
If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Are you caught in the crossfire of the quality vs. quantity debate in content production?

You're not alone.

It's a classic problem that every content creator faces: How to produce enough content to keep the audience engaged while ensuring each piece resonates with quality and purpose.

Today we talk about exactly that.

Here are some points that can help with your production decission.

Strategic Content Creation: Think of content creation as strategic sprints rather than a never-ending marathon.

It's about refining your skills through continuous practice and feedback implementation. Similar to how athletes would improve on their skill.

The focus here is on intentionality—creating with a purpose and constantly seeking to improve.

Leveraging Data for Insights: To truly measure your content's impact, focus on key metrics such as completion rates, click-through rates, and overall engagement trends.

This data isn't just numbers; it's a direct reflection of what your audience loves and what they skip.

Implement the CPR Method: Introduce the Create, Publish, Reflect (CPR) method into your workflow.

Each piece of content is a stepping stone towards excellence. Use this process to make adjustments, learn from each publication, and elevate the quality of your work steadily.

This cycle encourages a growth mindset, crucial for both solo creators and teams.

Whether you're a seasoned creator or just starting out, embedding a routine of creation, publication, and reflection loop, you ensure that your digital presence not only grows but thrives.

Enjoy!

Timestamped Overview:
00:00 Posting more on social media doesn't hurt.
04:02 Understanding variance in poker and decision-making.
09:03 Quality versus quantity in content creation and consistency.
12:32 Scholarships, sports, content creation, practice, quality, resources.
15:59 Analyze social media content to improve engagement.
18:09 Seek guidance on resources needed for content creation.
20:09 Analyzing podcast data and audience engagement techniques.
24:21 Hooked on daily wire reacting to comedians.

Connect with Fonzi:
Facebook
Instagram
LinkedIn
Twitter

Connect with LUISDA:
Facebook
Instagram
LinkedIn
Twitter

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.
You can find this episode plus all previous episodes here.
If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Today it is a special one as we explore how relationships affect our success in business from an investor, leader, and great father.

We are honored to bring Ben Chatraw. He has become a close friend in, and out of the soccer field. He has an incredible story going from running a hedge fund to becoming a faith-driven leader.

He really showed us the power of the right, and genuine connections, and how it transforms into business momentum.

We talked about:

How to recognize authenticity

Managing people VS Leading People, and how most people have it wrong

The one thing that can help you create bigger margins.

How Ben almost died!!!

This one is special!


Thanks Ben for coming on and sharing your message.

Enjoy!

Timestamped Overview:
00:00 Passionate welcome to the show about relationships.
04:15 Sharing experiences, relationships, and support in entrepreneurship.
08:18 Balancing networking and authentic connections in business.
12:21 Communication and intuition skills improve with practice.
13:01 "Be interesting, be interested; ask good questions."
16:40 Non-soccer player aims for World Cup.
21:11 Connecting with non-technical dreamers, building internal teams.
25:01 Navigating challenges and opportunities in business growth.
27:37 Manager's skills include relational, accountability, and trust.
30:44 Effective team building through strategic hiring process.
34:56 Prioritize long-term purpose over monetary gain.
38:14 Kids learning through trial and error process.
41:39 Recognizing value of mentorship and relationships.
44:40 Liver transplant governed by critical condition, not waiting.
45:46 Doctor's warning, plea for life-saving transplant help.
51:46 Nurturing relationships is easier than thought.
52:35 Appreciation for inspiring us to be better.


Connect with Ben:
LinkedIn

Connect with Fonzi:
Facebook
Instagram
LinkedIn
Twitter

Connect with LUISDA:
Facebook
Instagram
LinkedIn
Twitter

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.
You can find this episode plus all previous episodes here.
If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. 

Are you tired of networking that feels like a chore? Or pointless conversations that lead to nothing?
Our friend Victoria Chanel changes how we think about professional interactions. She doesn't just network; she connects with purpose.
But, what does that mean, Luis?
I guess you'll have to listen to today's episode 😎 I promise it is very worth it.
Victoria walks us through her Million-dollar relationship blueprint.
It has generated some of the biggest opportunities out there, and is very easy to follow.
Thank me later.
Here are some of the #GoldenBoulders we go over:

How to choose the right events to maximize the opportunities

How much money to give, or ask, for every referral.

The 1%, 2% and 3% rule.

How she ended up on a Yacht after an Ed Mylett's party.

Her Sanctioned Women Fighting Event that started it all!

We loved every second of this conversations. It unpacks a lot of value you often don't see successful people talking about.
Some might say relationships are an art and/or a complicated science. But after today, you will have a blueprint to make them consistently. This will impact your business and life in a very positive way!
Enjoy!

Connect with Victoria:
Facebook
Instagram

Connect with Fonzi:
Facebook
Instagram
LinkedIn
Twitter

Connect with LUISDA:
Facebook
Instagram
LinkedIn
Twitter

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.
You can find this episode plus all previous episodes here.
If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. 

Hey fam!
Today we bring you a very special episode. This person has a special place in our hearts.
Katie has been our coach for the last 2 years allowing us to get to a place of harmony mentally, and in the business. She is an incredible human being that has helped many entrepreneurs and CEO's achieve their business and personal goals.
Her frameworks allowed so many, including me, to create growth, intention, and opportunities for our clients and team.
For the first time in a long time, she is opening the doors and her program to many more, and I can'e be more excited!
She has an incredible background in product design, created and grew her own companies, being featured in the cover of Entrepreneur Magazine, while raising a beautiful family!
Today she brings the fire and helps us identify the #1 Mistake she sees in CEOs today!
We also talk about:
The Unexpected Reason This Is Happening
How To Repair It With Your Team
How To Align Them Around Your Vision
Supporting The Team In Being Accountable
Powerful Incentives You’re Missing Out On

We are trully honored to bring you this conversastion today!

Here is the link to her challenge:
https://www.empirebuilderslive.com/landing-lc

Hope to see you there!

Connect with Katie:
Facebook
Instagram
LinkedIn

Connect with Fonzi:
Facebook
Instagram
LinkedIn
Twitter

Connect with LUISDA:
Facebook
Instagram
LinkedIn
Twitter

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.
You can find this episode plus all previous episodes here.
If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. 

Recent stats are in.
They show an incredible trend: 47% of U.S. people aged 12 and up have listened to a podcast in the last month.
That’s an impressive 12% increase year over year, with a significant increase for female listeners.
But it's not just podcasts that are gaining ground.
Online audio consumption is going through the roof, with 90% of people aged 12-34 tuning in over the past month.
These numbers are signaling a shift in how content is consumed. Good news for us, creators.
But wait! There is more!
OpenAI is stepping up the game with groundbreaking voice cloning technology.
It creates “natural” and “emotive” speech from just 15 seconds of audio. This could revolutionize the way we create, but also seems extremely dangerous!
They even labeled the technology too risky for wide release during an election year.
(Can you imagine the Chaos?)
So, we might have to wait a bit longer....
Today's last update is all about Google Podcasts shutting down. A reminder of the ever-evolving landscape of modern digital media. Even giants have to pivot and adapt... have you accounted for this on your content creation?
This brings a few interesting questions: With platforms like YouTube already dominating video and audio, what's the future of specialized podcast platforms? Are we moving towards a more consolidated digital media environment?
These are some of the things we talk about in today's episode (481).
Come join the conversation!

Timestamped Overview:
00:00 Growing trend in podcasting, easily accessible content.
04:16 Focusing on show premise and hook efficiency.
08:37 Reject the danger of cloning in politics.
10:39 Be cautious with technology, prioritize ethics and sustainability.
14:03 YouTube content must disclose AI creation process.
16:39 Creating cost-effective content is popular among creators.

Connect with Fonzi:
Facebook
Instagram
LinkedIn
Twitter

Connect with LUISDA:
Facebook
Instagram
LinkedIn
Twitter

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.
You can find this episode plus all previous episodes here.
If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.