Contextual Intelligence can be defined as taking what you learn and making it work from one situation to another. That’s what we’ll aim to do in this series. Hosted by Clay Hausmann, the CMO of Aktana, we’ll have lively discussions with very smart and interesting people, and hopefully, share some learnings that you can apply to your own business situation.
Prioritizing Speed: Lessons from Emerging and Mid-sized Pharma with Veeva’s Doug Caldwell
In this episode, Veeva's VP of Commercial Strategy, Doug Caldwell, shares his expertise in working with emerging and mid-sized life sciences companies as they mature their commercial operations. Doug tells us how the pandemic and the resulting period of digital disruption has moved the industry forward by leaps and bounds—and highlights the ways emerging biopharmas are outperforming their larger peers. Don’t miss “Doug Caldwell in Context,” in which he discusses the book that bridges his personal and professional interests and reveals who would attend his meticulously planned ultimate dinner party (and golf match) for four.
When Design, Data Analytics and AI Go Hand-in-Hand: A Conversation with Robert Redmond of IBM Watson Advertising
As Head of AI Ad Product Design for IBM Watson Advertising, Robert Redmond is at the forefront of the intersection of data analytics and creativity. He shares how these symbiotic disciplines can inform one another and when combined, allow us to develop new and imaginative ways to excite consumers and leverage information. Listen as he shares surprising key findings from his career, why creatives should embrace—not fear—AI, and who he most wants at his dinner party.
Mastering Omnichannel through Change Management with Bayer Canada’s Marc Mollé
As a specialist in change management at Bayer Canada, Marc Mollé has been guiding the organization through the adoption and implementation of an omnichannel approach. In this episode, Marc takes us inside the process—from the early decision making that put Bayer ahead of the curve to the ongoing success of the initiative—and shares how it has enabled them to be agile during the market changes of 2020." Also, don’t miss “Marc Mollé in Context,” in which he describes a book that enlightened him, the job he’d never take, and why Jimi Hendrix is his ultimate inspiration.
From Star Wars to the Convergence of Healthcare: Facing the Future with pharmaphorum’s Paul Tunnah
Paul Tunnah founded pharmaphorum in 2009. As a seasoned expert in healthcare and content-based engagement, he brings a unique and broad industry perspective. Today he joins us on the podcast where he shares the inspiration behind pharmaphorum, the media dialogue around buzz terms like ‘AI,’ ‘machine learning,’ and omnichannel, and why it’s never been a better time for the life sciences industry to show its value.
Catalyzing Culture Change in the Life Sciences Industry (With McKinsey’s Nicholas Mills)
Today we hear from Nicholas Mills, a senior partner at McKinsey. Drawing on his close relationships with top executives across the pharmaceutical industry, Nick shares the inside story of the industry’s last decade. Hear about the cultural and process-based obstacles that hindered change before the pandemic—and the rich opportunities for growth that his clients today are better poised to capture than ever. We also explore the importance of human-centered change management, Nick’s surprising seatmate on a recent flight, and the way he explains management consulting to 7-year-olds.
The Biggest Catalyst for Digital Transformation (With Adobe’s Frederik Bay)
With leadership experience in both consulting and technology, in addition to his stint as a Pfizer executive, Frederik Bay’s outlook is Contextual Intelligence personified; he is both a witness to and a driver of the digital transformation of commercial operations in life sciences, a shift now drastically accelerated by recent market changes. In this episode, Frederik explains the importance of “taking a holistic view of the customer journey,” especially as that view is enhanced by Artificial Intelligence — explaining why digital-first marketing cannot match the impact of combining human-centered approaches with advanced technology. As a bonus, learn the surprising influence of his high school French teacher.