#dogoodwork Raul Hernandez Ochoa

The Power of Deep Specialization with Corey Quinn 
In this episode of the Do Good Work podcast, host Raul Hernandez interviews marketing expert Corey Quinn. Corey shares his journey from the highs and lows of the startup world to scaling a digital marketing agency from $20 million to $150 million. The discussion dives deep into the principles of deep specialization, why it matters, and how it can transform your business. Corey also touches on the importance of empathy in marketing, building genuine relationships, and the effectiveness of strategic gifting in outbound marketing. Tune in for valuable insights on scaling your business and mastering deep specialization.
00:00 Introduction to Corey Quinn00:16 Corey's Journey: From Startups to Agency Success01:28 The Importance of Specialization02:31 Deep Specialization Frameworks06:14 Empathy in Business07:32 The Zone of Indifference12:27 Gift-Based Marketing Strategies23:15 Building Authority in a Vertical Market24:43 Overcoming the Fear of Specialization30:48 Conclusion and Resources
Connect with Corey: https://www.coreyquinn.com/https://anyonenoteveryone.com/https://www.linkedin.com/in/coreyquinn/ 
Connect with Raul: https://dogoodwork.io/apply https://dogoodwork.io/free-growth-resources

How Remote Startups Scale & Win by Staying Lean with Erika Zeigyte
In this episode, Raul Hernandez talks with Erika Zeigyte, founder of Prosana, about her experience in growing a fully remote marketing agency from 4 to 84 employees and from zero to $2 million in annual revenue in just two years. Erica shares insights on the importance of maintaining a lean organizational structure, avoiding common hiring pitfalls, and ensuring operational efficiency. They also discuss the nuances of forecasting, organizational design, and managing client relationships for sustainable growth.
00:00 Introduction and Guest Welcome00:06 Erica's Background and Achievements00:48 Scaling Up While Staying Lean01:22 Remote Work Dynamics01:44 Challenges in Hiring and Team Growth02:33 Measuring Efficiency and Capacity08:43 Client Management and Cultural Fit13:22 Organizational Design Strategies15:04 Balancing Job Roles and Responsibilities18:31 Conclusion and Contact Information
Connect With Erika: https://www.linkedin.com/in/erika-zeigyte/ ezeigh on Instagramerika@theprosana.com on email
Connect with Raul: https://dogoodwork.io/applyhttps://dogoodwork.io/free-growth-resources

Navigating Growth with Will Stevens: Strategies for Startups, ScaleUps and Solopreneurs

In this episode, we delve into a conversation with Will Stevens, founder of Gain Growth Consulting, who specializes in helping startups and scale-ups develop effective go-to-market strategies. We cover everything from managing growing pains to integrating cultures of performance for profitable growth. Will shares his journey, insights on fractional solopreneurship, and how to navigate challenges in today’s market landscape. We also touch on the importance of balancing strategy with execution and the nuances of developing a business case for growth. Tune in to gain valuable advice on leadership, market conditions, and building lasting business success.

00:00 Introduction to Today's Guest: Will Stevens
00:45 Navigating the Challenges of Virtual Platforms
01:14 Diving into Solopreneurship and Go-to-Market Strategies
03:21 The Impact of Budget Cuts on Marketing
06:48 Leadership and Team Dynamics in Tough Times
07:36 The Role of Luck and Control in Business Success
11:45 Aligning Business Actions with Goals
14:29 Adapting Strategies and Managing Client Expectations
18:27 Building a Strong Business Case
26:21 Advice for Solopreneurs and Founders
30:16 Conclusion and Where to Find Will Stevens

Connect with Will 
LinkedIn: https://www.linkedin.com/in/williamstevens1000/
Website: https://www.gaingrowthconsulting.com/
Podcast: https://open.spotify.com/show/72gPG3cYk5wUwhwMti2qG6?si=f59b2fce4153409f

Connect with Raul 
https://dogoodwork.io/apply
https://dogoodwork.io/free-growth-resources 

Tune into our latest podcast as SEO guru Brandon Leibowitz from SEO Optimizers breaks down the impact of AI on SEO strategy. Find out how he's adapting as a business owner & get key insights to future-proof your online presence. Unmissable tips for any digital marketer! Who’s The Guest? Brandon Leibowitz has run and operated SEO Optimizers since 2007. We are a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads, etc. Episode Highlights Impact of AI on SEO and creative industries. Adapting business strategies to leverage AI in SEO. The importance of distinguishing AI-generated content from human-written content. Using AI to generate topics and outlines for content creation. The limitations of AI in providing accurate search volume data. The future role of AI in SEO and adapting to its development. Current relevance of SEO in the context of AI-driven search engines. Strategies for incorporating SEO into growth plans and content strategies. Importance of backlinking in SEO and how to approach it. The overall effectiveness of SEO across various industries. SEO as an evergreen strategy and its role in conversion rate optimization. Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Brandon Leibowitz https://seooptimizers.com/ https://www.youtube.com/c/BrandonLeibowitz/videos https://www.linkedin.com/in/brandonleibowitz/ https://www.instagram.com/leibowitzbrandon/ https://www.facebook.com/BrandonLeibs https://twitter.com/brandonleibs https://www.pinterest.com/leibowitzbrandon/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul interviews a returning guest, Dan, and discusses the evolving concept of agency growth and success in a digital age. Departing from traditional metrics like revenue growth or headcount, Dan emphasizes the importance of setting goals that align with personal satisfaction and business health. He introduces the idea that comparing oneself to others is inevitable, but choosing healthier benchmarks can lead to a more fulfilling growth journey. Dan outlines four stages of agency development - from 'Glorified Freelancer' to 'Unfettered' - and how moving through these stages can empower agency owners to achieve their goals, whether they aim for significant scaling or improving their quality of life.  The episode also explores the changing landscape of sales and business development, advocating for a balanced approach that prioritizes relationship building and targeted outreach over mass communication. Dan's insights offer a fresh perspective on success, emphasizing personalization, intentionality, and the long-term building of one's agency. Who’s The Guest? Dan Englander is the CEO and Founder of Sales Schema, a fractional new business development team for marketing agencies and B2B service companies. He's the host of The Digital Agency Growth Podcast and author of Relationship Sales At Scale. Episode Highlights Deep Dives and New Perspectives with Recurring Guests Redefining Success Beyond Revenue: A Fresh Approach Unpacking the Stages of Agency Growth and Health Navigating from Glorified Freelancer to Unfettered Agency The Importance of Sales as a Habit for Agency Growth Leveraging AI and Personalization in Outreach Looking Ahead: Excitement and New Beginnings Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Dan Englander dan@salesschema.com https://www.salesschema.com/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Raul welcomes Jason, the founder and creative director of JH Media LLC, which is known for producing over $20 million of profitable sales for clients annually through proprietary methods of ad creation, audience selection, and scaling.  The conversation begins with a friendly catch-up and quickly moves into a deep dive into the nuances of creating, maintaining, and scaling profitable offers. Jason emphasizes the importance of understanding the entire process behind making an offer work, rather than frequently changing offers based on little data—a common mistake in the industry. He discusses the problem of marketers overvaluing their contribution to the process without acknowledging the other critical components. Who’s The Guest? Jason Hornung is the founder and Creative Director at JH Media LLC. His proprietary methods for ad creation, audience selection, and scaling are responsible for producing $20 million + of profitable sales for his clients EVERY YEAR. He is known as the “guru to the gurus” because he’s the mastermind behind hugely profitable campaigns for marketing legends such as Mike Dillard, Frank Kern, Ryan Deiss, Neil Patel, Grace Lever, Sam Ovens, and more! Episode Highlights The significance of learning and evolving in the advertising industry. The challenges of consistently updating and reviving offers in the market and Jason elaborates on the common mistake of changing offers too frequently based on insufficient data. The importance of understanding the entire process of making an offer work, and how many people don't comprehend the different components that contribute to successfully executing a business model. The necessity of spending a sufficient amount to test an offer while also making intelligent decisions based on the actual performance data gathered through testing. The creation of intellectual property (IP) from agency work and Jason shares his insights on the importance of developing real expertise before positioning oneself as a guru or thought leader. Tracking and data accuracy issues. Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Jason Hornung https://academyofadvertising.com/ https://jasonhornung.com/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here