Ep17. Vision And Drive - what product teams can learn from concept cars Conversations with Each&Other

Product teams need vision and drive: we can learn a lot from using a 'concept car' approach in our products. The concept car becomes the physical embodiment of a set of values. It’s a way of getting people excited about the new design direction. Crucially, it’s a chance to gauge the public’s response to the design; features of the concept car that are well received can be progressed, and those that aren’t can be quietly dismissed.