Ep18. Discovering what matters most with User Interviews Conversations with Each&Other

Many voice of the customer programmes centre around surveys and metrics without truly understanding the people and the problems they have. When done well, interviewing users will help unlock what matters most to your customers, and why. And with that you can expand the possibilities of what you can create to satisfy their needs.

Each&Other's Laurence Veale and Tom Cunningham discuss the unsung value of interviewing users.