Business & Decision Expert Podcast Business & Decision Belgium

Data can be spread everywhere with different touchpoints of the organisation with the risk of losing knowledge, agility and having several version of the truth. So how to create a data-driven organisation and onboard all different parties at the same level of Data? How to educate them?Business & Decision Expert Podcast strives to answer business questions in the domain of Data & Digital. For this episode, we will discuss about UX Design and why this expertise is more and more important in our digital age. For this episode Gerrit Denayer, Business & Decision Marketing Director interviewed Abed Ajraou, Head of Data & Insights at E-ON Next.

What we will discuss in this podcast episode:

A clear definition of Data-Driven company
How can we solve the multiplicity of data sources within a company
How to educate internal people from different sides (IT/Business)
Focus on the Data Community: what it is &how it helps in the Data-Driven implementation strategy?
Example of the Data Community at E-ON Next
What can be done at company level to get both world?

Business & Decision Expert Podcast strives to answer business questions in the domain of Data & Digital.

For this episode, we will discuss about UX Design and why this expertise is more and more important in our digital age. For this episode Gerrit Denayer, Business & Decision Marketing Director interviewed Jérémy Goldyn, UX Design Consultant & Expert.
 What we will discuss in this podcast episode

-What is UX Design and how can we define a good UX Designer?
-What are the differences between UX and UI
-Why UX Design is  key for companies to stand out from competition?
-What are the common mistakes for companies when they start new digital projects?
-How new technologies(AI, augmented reality or voice command etc...) could impact UX Design in the future?

Business & Decision Expert Podcast strives to answer business questions in the domain of Data & Digital. For this episode, we will deep dive into the subject of Marketing Automation and how does Marketing Automation fit in the “new today”.

For this episode Bjorn Andelhofs, Business & Decision Marketing Officer interviewed Rosie Van Den Broeck, Customer Success Manager at HubSpot.
What we will discuss in this podcast episode:

- What are the best practices to start with marketing automation?
- How to correctly understand your audience for your inbound strategy?
- How to start your marketing automation strategy when all your data are not in placed?
- How Marketing Automation is useful also to strengthen your relationship with your current customers.
- How to measure & analyze your campaign results?
- Why Sales & Marketing alignment is key for sustainable results?
- How the pandemic has changed drastically the Marketing landscapes?

Business & Decision Expert Podcast strives to answer business questions in the domain of Data & Digital. For this episode, we will deep dive into the subject of Data Protection and more specifically with the Law Enforcement Directive (LED).

For this episode Gerrit Denayer, Business & Decision Marketing Director interviewed Juraj Sajfert, Researcher and lecturer in data protection for law enforcement at Vrije Universiteit Brussel

What we will discuss in this podcast episode:
- What is Data Protection?
- How does the Law Enforcement Directive (LED) relate to GDPR?
- What is the scope of the LED? And what are the differences between these two legislations?
- How is the LED regulated and which law authorities play a role in it?
- What types of companies can be impacted by those regulations?

Show notes:
https://www.dataprotection.ie/en/organisations/resources-organisations/law-enforcement-directive
https://gdpr.eu/right-to-be-forgotten