40 min
Episode 33: Can the Trade Thrive on Generic Marketing? The Rapaport Diamond Podcast
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- Business
The Natural Diamond Council (NDC) is looking to work more closely with retailers and the trade to take its marketing activities to the next level, CEO David Kellie explained in the latest episode of the Rapaport Diamond Podcast. Kellie urged the trade to consider the jewelry featured in the “For Moments Like No Other” campaign and the categories outlined in the 2020 Holiday Trend Report, both of which were unveiled in September.
The Natural Diamond Council (NDC) is looking to work more closely with retailers and the trade to take its marketing activities to the next level, CEO David Kellie explained in the latest episode of the Rapaport Diamond Podcast. Kellie urged the trade to consider the jewelry featured in the “For Moments Like No Other” campaign and the categories outlined in the 2020 Holiday Trend Report, both of which were unveiled in September.
40 min