61 episodes
How You Pictured It Kate Hejde
-
- Business
Join host Kate Hejde of Dear Kate Brand Strategy as she chats all things business and marketing for creative entrepreneurs. Kate is a big believer that you can build a business that fits your life, just How You Pictured It. There is no one right way to run a business. You can absolutely base your decisions on your priorities and values so that your business is aligned and joy-filled. With 11+ years in creative small business, Kate shares practical tips, inspirational stories, and the ups and downs of being a business owner and parent. Listen in for short weekly episodes on a variety of topics including pricing, marketing, social media, and mindset. Find more from Kate at dearkatebrandstrategy.com
-
Turning Symptoms into Sales for Your Small Biz
So many small business owners make the mistake of misdiagnosing business issues due to focusing on the wrong symptoms. Today I'm sharing how I pinpoint the symptoms of problems in my business with tools and data. We talk about the use of analytical tools like Google Analytics, Google Search Console, and Hotjar to collect meaningful data on website traffic, user behavior, and email marketing effectiveness. We also discuss how our email marketing stats and post-sale feedback can help. Next, we examine common hurdles at various sales funnel stages—from awareness to action—highlighting problems like insufficient traffic, poor traffic quality, weak brand messaging, and technical issues. Using our data at different points through the stages of the customer journey makes it easier for us to make effective decisions in our business and close more sales.
00:00 Introduction: The Common Mistakes of Small Business Owners
00:27 Identifying the Real Problems Behind Business Symptoms
01:23 Harnessing Data to Diagnose Business Issues
01:44 Essential Tools for Gathering Business Insights
02:07 Deep Dive into Analytics and User Behavior
03:36 Leveraging Email Metrics for Business Growth
04:49 Utilizing Customer Feedback for Strategic Adjustments
05:56 Navigating the Sales Funnel: Common Problems and Solutions
10:35 Conclusion: Making Informed Decisions with Accurate Data
Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com -
Using AI for Market Research
This week we're talking about the power of market research in creating your offers and attracting your dream clients. But we're putting a spin on it! Market research can be a very time consuming and costly endeavor especially for solopreneurs. I'm sharing how you can use AI to help analyze and access research into you target audience. Making it easier for small business owners to get the data they need to create magnetic marketing. Prefer visuals? Find this episode over on youtube. https://youtu.be/1OMuBSd8GgI?si=i0CXqpqZTDCFsDdt
00:00 Introduction to a Unique Podcast Episode
00:20 The Power of Market Research and AI
01:03 Understanding Your Ideal Client Avatar
01:50 Gathering Market Research Data
02:29 Leveraging AI for Market Research
04:25 Crafting Effective AI Prompts
08:07 AI-Assisted Competitor and Testimonial Research
10:19 Innovative Market Research: Interviewing AI
12:09 Conclusion and Invitation to Engage
Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com -
A quick pep talk: Done is better than perfect
Sitting with things unfinished, unpublished, and maybe even unstarted for fear of it not being perfect? Listen in to this quick pep talk about the power of getting things done and letting the perfectionism go.
Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com -
Simple Smart SEO: Practical Tips for Improving Your Website's Search Rankings
Get the Website That Sells Launch List: https://dearkatebrandstrategy.com/list
Welcome back to 'How You Pictured It'! It’s been a while since our last get-together, and I'm thrilled to catch up. During our break, I’ve been busy crafting new offerings for you all, including launching my Showit template shop, and unveiling the Website Writer Workbook and Website Writer AI tools to make your website copywriting a breeze. You can check these out at dearkatebrandstrategy.com/shop. But let's dive into today's meaty topic: SEO, or search engine optimization. It might sound daunting, but trust me, it's simpler than it appears. We're going to unravel how to make sure our websites are Google's best friend, making them visible to the right crowd. Today, we'll talk about three key strategies - utilizing the precise words people actually search for, structuring our web pages for ease of use, and tagging everything properly. I'll share how making slight adjustments, with tools like SEMrush or Google's Keyword Planner and ImageOptim, can significantly impact your site's visibility. We'll also cover how to write content that engages users first - because, at the end of the day, it's all about making sure they find what they need on our sites. Plus, I’ll touch on some off-page SEO strategies to take your site's visibility up a notch. Whether you're a newbie just starting out or looking to refine your strategy, these insights are designed to help you navigate the SEO maze with ease. If you're diving into SEO for the first time or just looking to brush up, I hope this episode sheds light on how straightforward it can really be. Feel free to reach out on Instagram @dearkatebrandstrategy with any questions! Looking forward to our next chat; there's more where this came from!
00:00 Introduction and Welcome Back
00:36 Understanding SEO Basics
01:10 Optimizing Website Design for SEO
01:33 Keyword Research and Usage
04:59 Structuring Web Pages for SEO
08:07 Image Optimization and Labeling
10:44 SEO Titles, Meta Descriptions, and URLs
12:46 Off Page SEO and Final Thoughts
Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com -
Perfecting Your Power Pitch and Networking with Intent with Lisa Raebel
Today I'm chatting with Lisa Rebel of Rebel Girl Marketing, an expert with over 30 years of experience in corporate America in sales and marketing. Lisa discusses the importance of networking for business success and shares practical tips on crafting a 'power pitch' for effective introductions at networking events. She offers advice to introverts on building confidence and managing nerves for networking events. Lisa also highlights the importance of follow-ups after networking events.
00:00 Introduction and Overview
01:17 Lisa's Approach to Marketing and Her Book
02:48 The Importance of Networking for Small Business Owners
03:47 How to Get Started with Networking
06:47 The Art of Introducing Yourself at Networking Events
10:50 Creating an Effective Pitch
18:14 The Art of Networking: Making a Lasting Impression
18:57 The Power of Repetition in Networking
20:21 The Art of Follow-Up After Networking
21:49 Networking: Not Just About Selling
23:08 Finding Networking Opportunities
26:26 Overcoming Networking Nerves for Introverts
28:30 Where to Find Lisa and Final Thoughts
29:04 Lightning Round of Questions
33:17 Conclusion and Final Remarks
Find Lisa at
https://rebelgirlmarketing.com/
LinkedIn
Facebook
Instagram
The Rebel Girl's Guide to Marketing Podcast
Book Recs:
The Midnight Library
Speak With Confidence
Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com -
How to Procrastinate Well with Liz Wolfe
In this episode, the I'm chatting with Liz Wolfe of Liz Wolfe Coaching about the topic of procrastination. First, Liz shares her journey from a corporate career to becoming a business coach for entrepreneurs and how she's built her business to fit her life just how she pictured.
Liz then shares why we procrastinate, ways to get out of procrastination and how to procrastinate well.
00:00 Introduction and Overview
00:28 Meet Liz Wolfe: From Corporate to Entrepreneurship
03:30 The Entrepreneurial Journey: Building a Business to Fit Your Life
06:33 Unpacking Procrastination: Understanding Resistance
09:37 Overcoming Procrastination: Identifying and Addressing Hidden Barriers
12:44 Real-Life Examples: How to Break Free from Procrastination
15:40 The Power of Small Actions: Discipline Comes from Success
18:35 Time Management Strategies: Time-Based, Task-Based, and Target-Based
20:01 The Satisfaction of Task Completion
20:16 The Power of Deadlines
21:30 Balancing Productivity and Free Time
22:37 The Importance of Structured Time
26:32 The Role of Accountability in Productivity
28:58 The Art of Productive Procrastination
30:45 The Power of Delegation and Elimination
35:09 The Joy of Creative Hobbies
35:59 The Value of Constant Learning
36:57 Conclusion and Final Thoughts
Find Liz:
Website: https://lizwolfecoaching.com
Free Quiz to find your CEO type: https://lizwolfecoaching.com/quiz
Facebook: https://www.facebook.com/lizwolfecoach
LinkedIn: https://www.linkedin.com/in/lizwolfecoach/
YouTube: https://www.youtube.com/channel/UCiZPlPhb8fgW3sjD2vd6VZA
Instagram: https://www.instagram.com/lizwolfecoach/
Other resources:
Big Magic by Elizabeth Gilbert
Procrastinate on Purpose by Rory Vaden
Magic Lessons Podcast
Not sure if your website makes the grade? Get Your Website Report free at dearkatebrandstrategy.com/reportcard
Follow Dear Kate Brand Strategy on Instagram
Learn more at Howyoupicturedit.com
Top Podcasts In Business
You Might Also Like