INFLUENCER LIES AND THE MF'N LAW Behind The Filter Podcast
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- Maatschappij en cultuur
PWB had to give his two cents on the entire MascaraGate and what he thinks Makayla should do from a PR standpoint and what his advice would be if he was her publicity team. But then he gives ya'll the literal laws surrounding product endorsements and disclosures that apply to ALL influencers from the Federal Trade Commission (FTC) and what he does to ensure his followers know when he's being paid by a brand and his thoughts on all things transparency!
Follow Patrick on IG: @patrickweaverblog
Follow BTF on IG: @behindthefilterpod
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Support this podcast: https://podcasters.spotify.com/pod/show/behind-the-filter-podcast/support
PWB had to give his two cents on the entire MascaraGate and what he thinks Makayla should do from a PR standpoint and what his advice would be if he was her publicity team. But then he gives ya'll the literal laws surrounding product endorsements and disclosures that apply to ALL influencers from the Federal Trade Commission (FTC) and what he does to ensure his followers know when he's being paid by a brand and his thoughts on all things transparency!
Follow Patrick on IG: @patrickweaverblog
Follow BTF on IG: @behindthefilterpod
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Support this podcast: https://podcasters.spotify.com/pod/show/behind-the-filter-podcast/support
52 min.