Learning through Experience—Marketing Edition Kogod in the Know
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- Business
Professor Michael Clayton, Program Director of Kogod's MS in Marketing Program, and recent graduate Jen Rush tell us about the applied client project, a course in which students design and present a full-scale marketing campaign for a DC-based marketing agency. How developing a multi-faceted experiential marketing campaign for the country’s oldest beer brand helped Jen form her career and grow individually.
Professor Michael Clayton, Program Director of Kogod's MS in Marketing Program, and recent graduate Jen Rush tell us about the applied client project, a course in which students design and present a full-scale marketing campaign for a DC-based marketing agency. How developing a multi-faceted experiential marketing campaign for the country’s oldest beer brand helped Jen form her career and grow individually.
25 min