Stef Hamerlinck is your host in this show on brand strategy where I interview industry leaders in branding, design, and strategy. Get inspired and become a better brand strategist. Learn how to solve bigger problems. To get more insights on how to become a creative strategist, visit letstalkbranding.be
Best global brands 2021 - Naeiri Zargarian (Interbrand)
In this episode, I talk with Naeiri Zargarian, a strategy director at Interbrand. We take a deep dive into the 'Best global brands report for 2021' and what we can learn from it. We talk about some specific brands but also overall trends and the future.
Faisal Siddiqui - How to build a big brand on a small budget
In this episode, I chat with Faisal Siddiqui, founder of Creative business company and former strategy director at Prophet. Faisal and his colleagues recently released a fascinating white paper in which he lays down some of the fundamentals of how to build a big brand on a small budget. We go deep into the tactics but also talk about the broader picture and market dynamics. It's a very cool ride so buckle up!
Building the sims brand - Laurel Stark / Tiara Puglisi
In this episode, I talk with marketing director Tiara Puglisi and creative director Laural Stark from the 'the Sims', a brand owned by EA electronics. We talk about their fascinating jobs at this legacy brand, and how to keep on building on it. We talk about the world of gaming and how it converges with marketing. It's a very fun chat so I bet you'll enjoy it!
My biggest fears as a brand strategist
In this solo episode I take a deep, therapeutic dive into the fears we have as strategists. I discuss things like the imposter syndrome, niching, T-shaped profiles, and how to cross the valley of despair.
Paul Feldwick - Why does the pedlar sing?
In this episode, I talk with a personal hero, Paul Feldwick. Paul is the author of game-changing books 'The anatomy of Humbug' and 'Why does the pedlar sing?'. His views on advertising and brand-building are truly unique. The power of 'fame' and entertainment is something that is often ignored in a world where we want to do 'serious' stuff. Paul brings us back to the true origins of branding, the circus.
Brandon Shockley - Brand tracking & research
In this episode, we talk about brand tracking & research with Brandon Shockley, Vice President Market Research at 160over90. We take a deep dive into brand tracking and the metrics that matter. As a little bonus, I also have a mini-interview with Angelay Mullins, CMO at Latana, a brand-tracking tool.
Great episodes! Inspiring topics!
This podcast opened a door for me, as a designer, into strategic thinking.
I love this podcast!
It’s really inspiring and each episode is giving me insights I can implement in the projects I’m working on. Thanks Stef!
Branding your business
Stef is leading the way in how compagnies can improve their branding !!